4. Market size and growth
• According to Google India, there were 35 million online shoppers in India in
2014 Q1 and is expected to cross 100 million mark by end of year 2016.
• Electronics and Apparel are the biggest categories in terms of sales.
• The e-commerce sector is estimated to reach Rs. 211,005 crore by
December 2016.
• By 2020, India is expected to generate $100 billion online retail revenue
out of which $35 billion will be through fashion e-commerce.
• A new sector in e-commerce is online medicine, selling complementary and
alternative medicine or prescription medicine online.
• Online sales of luxury products like jewellery also increased over the years.
5. 2007 by Sachin Bansal and
Binny Bansal. ₹10,245
crore(US$1.5 billion) (2016)
The company is registered
in Singapore, but has its
headquarters in Bangalore,
Karnataka, India.
Founded in July 5, 1994
by Jeff Bezos and based
in Seattle, Washingtonand
in India 2012
Snapdeal is an B2C
marketplace, based in
New Delhi, India. The
company was started
by Kunal Bahl,
Snapdeal currently has
275,000 sellers, over 30
million products and a
reach of 6,000 towns and
cities across the country
23. Drawbacks
Can't Feel Products
Hard to Build Customer Relations
Lack of Consumer Trust and Security
Difficult to ensure security or privacy on
online transactions.
24. Trends predicted for 2017
• Tech-based supply chain for tierII and tier III cities
• Real time order tracking: apps to track vehicular
movements
• Packaging innovations-especially for perishable
goods
• More tie ups with offline stores for omni channel