The document discusses eye-tracking technology and its relevance in understanding visual perception and user experience. It poses questions about feature recognition and user attention in usability studies. Additionally, an anecdotal reference highlights how visual changes can distract users.

1. What is eye-tracking and how can it help me?

2. What is eye-tracking and how can it help me?

5. Is the Visual World a Grand Illusion?

11. Is a feature noticed? Is a feature found?
How quickly is it found?
If it isn’t found, what are they looking at
instead?

12. Usability or UX?

16. “No, to be honest I didn’t event notice it [visit
Bolton].
Every time the big picture changed it caught
my eye. It was a bit annoying actually”*
* Made up date

18. Keep in touch
Adam Galpin
@GalpinAJ
@MediaPsych