2. Healthy, More Flavorful, Higher Quality

3. Snacks Being Driven By Innovation/News

4. Meat Snacks/Jerky Conventional - Moribund

5. Limited Innovation/”Gut Stuffer Image”Source: US Package Facts TAM:US Snack Food Industry=$69B SAM: Meat Segment in Food Industry=$4B Target Market: Supermarkets (10,000 stores)=$18m

6. COMPETITION Traditional – Conventional: Large Meat Packers Top 4 Brands = 85% Market Share Manufacturing vs. Marketing Orientation Jerky As A Waste Reducer – Mfg“Capacity Utilizer” Same Flavors, Form Factors, Pricing, Quality, Limited Innovation KRAVE AdvantagesKRAVE Challenges + Flavors/Natural Ingredients/Low Sodium- Scale/Resources + Meat Cuts/Quality- Distribution Power + Traceability- Longevity/Heritage + Singular Focus/Small Guy Flexibility - Fighting Category “Gut Stuffer” Image

7. Canvas Diagram

8. TESTS Revenue Estimates Industry reports (US Package Facts), existing sales Customer access/survey through in-store demos Survey for existing direct customers (1000’s)