1. creative
solutions
graphic design of
Keven Aumuller
2. corporate
identification
The identity system of a company is the backbone to any future success. A well-designed logo must constantly build equity, carry the brand
forward, and create a continued, prosperous future by incorporating the past. From the initial strategy to the final design, understanding the
purpose of building any identity is to represent one factor – to convey a simple, effective message about the identity of a company.
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Home Comfort Heating and Cooling, Inc. (Salani Design)
Built a new look and feel utilizing the seasons and color. This new identity has helped produce great success to this
small, family owned business thus keeping them one of the top heating and cooling businesses in Chicago land.
3. print
advertising
Headlines and visual style are just quick solutions in creating a successful advertisement. Developing a solid and effective objective
that targets the audience desired is the goal.
Not only does the successful advertisement have to grab attention – it has to do it’s job.
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medieval walls, a Franciscan Monastery and graceful palazzo—history more than 25- 7621
centuries old. See the Gateway to Ephesus, the treasures of Rome including the
Vatican, Vatican Museum, Sistine Chapel, and St. Peter’s Basilica, Refresh
yourself—body and soul—in the Mediterranean’s turquoise waters while
enjoying world-renowned cuisine. Only one thing makes it better—
and that’s traveling with likeminded Christian adults who are
experiencing the best years of their lives and appreciating
God’s amazing world. Now, that’s what truly
significant living is all about!
TLN, Total Living Network (Digital People). Affordable cruise magazine advertising.
Rustoleum (Digital People). This updated packaging and ad design launch replaced the dated and less successful campaign therefore creating
heightened brand exposure and sales.
4. print
collateral
Delivering a clear and effective message to your targeted audience is crucial when developing sales and product literature. A large part of any successful
sale is having the right tools to support the mission. Sometimes you only have one shot to deliver your business solution thus grabbing the attention
of the customer. The message must attack and deliver the powerful tools needed to produce the final outcome — the sale.
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Alexian Hospital Network (Digital People)
A new creative support system was developed utilizing great success stories which keeps Alexian Hospitals as one of the best orthopedics
and respiratory hospitals today.
5. publications
You can’t just judge a book by it’s cover.
Understanding the unique challenge and creating a portrait of who a customer really is and what they have to offer the world is essential.
Whether it’s a company catalog, newsletter or annual report, a meticulous conceptual process must be started, committed to and delivered from cover to cover.
Magnecraft, SE Relays
Transformed a seriously outdated 55 page black and white catalog to a 300 page plus easy-to-use guide packed with top-notch product photography
and information therefore enhancing this electronics companies exposure including sales materials, magazine ads, trade show exhibitions and revised
web site. This catalog was voted “King” by the industry of all relay and socket catalogs.
6. packaging
The first thing customers see whether reading a magazine, shopping for groceries, or getting dressed every morning is color.
The container that holds your product is just as important as the contents - often more so. It is a portal into the product itself. It must stand out from the
competition and practically jump off of the shelf! Make sure this becomes a reality and be committed to creating only packaging solutions that work.
McDonald’s Corporation (Digital People). Pre-print graphics production.
Walgreen Company (Salani Design). Final graphics production of all herbal supplement labels.
7. exhibition
Trade show solutions: - functional workstations.
- unique island exhibits. - invitations and handouts.
- pop-up and in-line exhibits. - point-of-purchase signs and displays.
- convenient tabletop displays. - banner stands.
Magnecraft, SE Relays
Produced high-end trade show graphics and marketing materials utilizing quality product images produced in-house which cut annual trade
show costs by 60K in logistics, upkeep and storage per exhibition. Dismissed an expensive 10’ x 20’ trade show booth to a light-weight and easy
to construct product display system.