1. Corporate site of
PhosAgro manufacturing company
Агентство DEFA
«ФосАгро»

2. Corporate site of
PhosAgro manufacturing company
Агентство DEFA
«ФосАгро»
http://www.phosagro.ru/

3. Corporate site of
PhosAgro manufacturing company
Агентство DEFA
«ФосАгро»
http://www.phosagro.ru/

4. About the client
"PhosAgro" is one of the largest integrated producers of high-grade phosphate raw
material, phosphorus-containing fertilizers, and feed phosphates in the world.
"PhosAgro" is:
the largest producer of high-grade phosphate raw material (P2O5>35,7%) in the
world;
the largest producer of phosphorus-containing fertilizers in Europe;
the leading European and the only one Russian fodder monocalcium phosphate (MCP)
producer;
the third largest ammophos and diammophos (MAP/DAP) producer in the world*;
the third largest apatite concentrate producer in the world*;
the only one Russian nepheline concentrate producer.
* Excluding Chinese manufacturers.
Агентство DEFA
«ФосАгро»

5. Project description
Developing the corporate website for a company of such scale, one must always take into
account the fact, that the identity of this resource for an active modern user is
determined, first of all, by the set of convenient tools for working with the corporate
information, and by faultless operation of these tools. That is why the principles of the
upcoming website information structure had been arranged in the following order of
preference:
1) a convenient tool for rational users.
2) emotional presentation of the company's image for users.
Project of the upcoming web-system was created upon the basis of understanding of the
necessity of presence of the toolkit in it, which would be intended for investors, analysts,
mass-media representatives, and other website guests, and which would contain:
 booklet with the information about the company, which can be formed by the user
himself for further printing or e-mail sending;
 media library, materials in which are structured on the basis of their topic and time,
and are presented in a user-friendly format;
 And others.
Агентство DEFA
«ФосАгро»

6. Project description
Visual information presentation
In order to facilitate the perception of a large volume of information for the purposes of
presentation the website widely employs infographics and multimedia. Visual stylistics
solves the key image issues:
 building of the image of "PhosAgro" company as the leader in the complex fertilizers
and apatite concentrate production branch;
 demonstration of the key advantages of the company, allowing the potential investor
to quickly decide upon the investment of his capital;
 clarification of an important role and prospects of phosphorus in the industry and
agriculture.
Content decentralization.
The website uses the principle of a pass-through to the content, placed at other
information sources, which significantly simplifies the work and unloads the resource
itself.
Display parameters flexibility.
Taking into account the significant differences in needs between the representatives of
Агентство DEFA
different target audience groups, and also the possible presence of people with disabilities
among them, the website has such customization features as images cutoff, displayed text
«ФосАгро»
scaling, and contrast website version enabling.