This document discusses essential models for e-commerce websites. It outlines several models including the brand awareness model, cost cutting model, promotional model, info-mediary model, retail model, advertising model, and subscription model. For each model, it provides a brief description of the focus and goals. The models vary in their approach but all aim to effectively engage customers and drive online sales through different strategies like reducing costs, promoting products, offering valuable content, and gathering customer data. Implementing the right model can help take a business to the next level in today's e-commerce focused world.
2. We all want our businesses to do well. Different approaches leads to
different outcomes but it is important to have something really concrete to
build upon and take your business to the next level.
If you are someone who wants to take their business to a different level
altogether, it is important to consider the potential of eCommerce in
today’s world.
It is quite fair to say that the whole world is simply rushing towards the
online platform, and quite fairly there will be a time, where eCommerce
solutions certainly will gain a superior momentum.
So if you haven’t thought about getting onto theeCommerce platform,
now is the time.
3.
4. Well, to these days it isn’t easy to get your eCommerce website
designed for your online business.
Internet is a big place and you surely will have plenty of options to
choose from when it comes to designing an eCommerce website for
your own business.
The real challenge that stands in front of you is about having a proper
knowledge as well as understanding what really makes an eCommerce
website really good.
So the question that arises is what are the most crucial aspects that you
need to consider when getting your website designed?
5. In this presentation, we shall cover some models or say prototypes that
surely you can consider for designing a good website. Now, each model
comes up with its own understanding and distinct features.
Now, next we have mentioned some models for the
eCommerce website that you might think of considering for your
own website.
6. The Brand Awareness and Image
Building Model
Now, this model in particular is about providing detailed as well as
rational information that are related to the company and the
products or services that it tends to offer. The main motto of this
model is to get in touch with the customers who are active enough
or motivated, and this can achieved by making the use of
information rich messages.
7. The Cost Cutting Model
It is quite essential to keep your expenses well in check if you
want to survive the competition. This model of eCommerce is
about making the inventory management more economical. Well,
the productivity well can surely well enhance if you successfully
reduce the gap between what the customers desire for and the
availability of the same at your e-store.
8. The Promotional Model
The prime aim of this model is to target only the potential
customers, and bring them to the eCommerce website. By
providing the customer with free gift vouchers and discount
coupons can prove to be well effective in making your
eCommerce website more effective in this particular case. In a
nutshell, your main goal should be of promoting your eCommerce
store.
9. Info-Mediary Model
This model focuses on offering the users free access to their use
of surfing and their purchasing habits. Well, quite noticeably, this
model has a higher success rate than that of the above mentioned
promotional model. You must be aware of the fact that the
purchasing habits or the behavior of the consumers are very
crucial.
10. The Retail Model
Well as a matter of fact, basically e-retailers are nothing but the
online version of your brick and mortar stores. This model in
particular the commodity prices here are either fixed or sold
through action.
11. The Advertising Model
This model of eCommerce is basically powered by the
broadcasting platforms of the internet. Here the content usually
comes in several forms, either free or paid, such as forums,
emails or even chats. Well more importantly, banner
advertisements may serve as the only prime source of revenue.
12. The Subscription Model
Well if you are willing on implementing this prototype, then it is
more than necessary for your eCommerce website to have a
content that is quite highly informational. If your content is highly
valuable then and then customers would pay or even subscribe.
The content that would be highly researched would definitely
attract more revenues.
Originally Published on - http://goo.gl/PahLRI