1. Design Layout Content Chorlton09

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Selling on the Web - 2009

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  • 1. Design Layout Content Chorlton09

    1. 1. Websites – Why have one? Steve Gale pyxis oft
    2. 2. Introduction <ul><li>What a website is and is not </li></ul><ul><li>Why have a website </li></ul><ul><li>What are the key components of a website </li></ul><ul><li>Examples – Good, Bad & Ugly </li></ul><ul><li>Online Selling – What’s the difference? </li></ul><ul><li>Summary </li></ul><ul><li>Q & A </li></ul>
    3. 3. What is a website <ul><li>Shop front – always open </li></ul><ul><li>Sales, Marketing and Promotion tool </li></ul><ul><li>Provides a method of your customers researching you before contacting you </li></ul><ul><li>Contact – there if you aren’t </li></ul><ul><li>Information repository </li></ul><ul><li>A way of a user getting an idea of who you are </li></ul>
    4. 4. What a website is not <ul><li>An answer to everything </li></ul><ul><li>A sure fire way of making a million </li></ul><ul><li>Something you have to have just because everyone else does </li></ul>
    5. 5. Why have a website <ul><li>Raise Brand Awareness </li></ul><ul><li>Promote products and services </li></ul><ul><li>Provide a clear idea of what a user can expect </li></ul><ul><li>Give customers a way of contacting you </li></ul><ul><li>Sell products or services online </li></ul><ul><li>Collect data about your clients for later use </li></ul>
    6. 6. Why have a website <ul><li>New figures from the IMRG Capgemini e-Retail Sales Index show that online spending reached £4.67 billion in December. </li></ul><ul><li>....up by 14.2 per cent compared to 2007, as the internet became a more popular way for consumers to do their shopping. </li></ul><ul><li>“ ...consumers are turning to the internet as the most efficient way to save money in the downturn,&quot; comments Mike Petevinos, spokesman for Capgemini. </li></ul><ul><li>Source: IAB UK http://tinyurl.com/cv2e72 </li></ul>
    7. 7. Key components of a website
    8. 8. Design <ul><li>Consistent design </li></ul><ul><li>Consistency in colours, font and alignment </li></ul><ul><li>Not too many images </li></ul><ul><li>Easy navigation </li></ul><ul><li>Contact information is clear </li></ul><ul><li>Not too many bells and whistles </li></ul><ul><li>Sense of the organisation </li></ul>
    9. 9. Think about your real estate “above the fold”
    10. 10. Layout <ul><li>Easy to find your way around – Keep it simple and straight forward. </li></ul><ul><li>Position your key messages/products correctly – People usually read from the top left to right. </li></ul><ul><li>Use your real estate well – Remember key messages below the fold will require extra effort from people. </li></ul><ul><li>Evaluate & Change – Monitor your webstat’s & talk to your customers. </li></ul>
    11. 11. Content <ul><li>Begin with a well organised outline of the web site </li></ul><ul><li>Keep content simple & to the point </li></ul><ul><li>Break the content into small &quot;chunks&quot; </li></ul><ul><li>Use your keywords liberally, but do not &quot;stuff&quot; </li></ul><ul><li>Avoid long, difficult words </li></ul><ul><li>Update regularly </li></ul><ul><li>Use lists </li></ul><ul><li>Check your spelling and grammar </li></ul><ul><li>Know your target audience </li></ul><ul><li>Optimise your website </li></ul><ul><li>Use appropriate language </li></ul>
    12. 12. = Good user experience <ul><li>More likely to result in a repeat visit </li></ul><ul><li>Referrals </li></ul><ul><li>Increased chance of making a purchase </li></ul>
    13. 13. Good example
    14. 14. Good example
    15. 15. Good example
    16. 16. Bad example
    17. 17. Bad example
    18. 18. Online Selling is it any different ? <ul><li>Little if any human contact – You often don’t need the same levels of staff as you would having a physical presence </li></ul><ul><li>Its hard to work out how to get in front of your targeted customers – There are many different ways of marketing/promoting online </li></ul><ul><li>Its hard to work out how to track and monitor who is coming to your site and what they are doing whilst on it – Online you can monitor/track far more effectively than other traditional methods </li></ul><ul><li>How does my business set out and display all its products effectively – Monitoring and soliciting customer feedback will mould your site into an effective selling channel. Understanding your customers is key. </li></ul>
    19. 19. Online Selling is it any different ? <ul><li>Expectations are increasing – providing a good customer experience is the key to retraining/attracting customers. </li></ul><ul><li>Could it damage my brand - Only if you do it wrong </li></ul><ul><li>Don’t know that much about websites – That’s why we are running these events </li></ul><ul><li>Is it safe to trade online – Yes, if done properly </li></ul>
    20. 20. Summary <ul><li>Keep it simple, concise and clear </li></ul><ul><li>Have an idea of what you want - plan </li></ul><ul><li>Update your site regularly </li></ul><ul><li>Give users a reason to keep coming back </li></ul><ul><li>Make is easy for users to do what they came to do </li></ul>
    21. 21. Thank you <ul><li>Any further questions? </li></ul><ul><li>Steve Gale </li></ul><ul><li>Managing Director </li></ul><ul><li>Pyxis oft Ltd </li></ul><ul><li>[email_address] </li></ul>

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