ECMTA:


Planning and Testing for
Conversion Optimization


     John Quarto-vonTivadar
        Chief Scientist  CTO
     ...
Secret to Conversion
Clicks Are People!



For you to achieve your goals,
your visitors must achieve their
goals first.


Visitors are only conc...
People are different... but modelable
How We Buy
Pace:
                Competitive          Spontaneous
  Quick


   vs.

                Methodical           H...
ECMTA Converting Visitors New Orleans2008_John Quarto
ECMTA Converting Visitors New Orleans2008_John Quarto
ECMTA Converting Visitors New Orleans2008_John Quarto
ECMTA Converting Visitors New Orleans2008_John Quarto
ECMTA Converting Visitors New Orleans2008_John Quarto
ECMTA Converting Visitors New Orleans2008_John Quarto
ECMTA Converting Visitors New Orleans2008_John Quarto
ECMTA Converting Visitors New Orleans2008_John Quarto
ECMTA Converting Visitors New Orleans2008_John Quarto
ECMTA Converting Visitors New Orleans2008_John Quarto
ECMTA Converting Visitors New Orleans2008_John Quarto
ECMTA Converting Visitors New Orleans2008_John Quarto
ECMTA Converting Visitors New Orleans2008_John Quarto
ECMTA Converting Visitors New Orleans2008_John Quarto
ECMTA Converting Visitors New Orleans2008_John Quarto
ECMTA Converting Visitors New Orleans2008_John Quarto
ECMTA Converting Visitors New Orleans2008_John Quarto
ECMTA Converting Visitors New Orleans2008_John Quarto
ECMTA Converting Visitors New Orleans2008_John Quarto
ECMTA Converting Visitors New Orleans2008_John Quarto
ECMTA Converting Visitors New Orleans2008_John Quarto
ECMTA Converting Visitors New Orleans2008_John Quarto
ECMTA Converting Visitors New Orleans2008_John Quarto
ECMTA Converting Visitors New Orleans2008_John Quarto
ECMTA Converting Visitors New Orleans2008_John Quarto
ECMTA Converting Visitors New Orleans2008_John Quarto
ECMTA Converting Visitors New Orleans2008_John Quarto
ECMTA Converting Visitors New Orleans2008_John Quarto
ECMTA Converting Visitors New Orleans2008_John Quarto
ECMTA Converting Visitors New Orleans2008_John Quarto
ECMTA Converting Visitors New Orleans2008_John Quarto
ECMTA Converting Visitors New Orleans2008_John Quarto
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ECMTA Converting Visitors New Orleans2008_John Quarto

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ECMTA Converting Visitors New Orleans2008_John Quarto

  1. 1. ECMTA: Planning and Testing for Conversion Optimization John Quarto-vonTivadar Chief Scientist CTO FutureNow co-Inventor Persuasion Architecture®
  2. 2. Secret to Conversion
  3. 3. Clicks Are People! For you to achieve your goals, your visitors must achieve their goals first. Visitors are only concerned with how they want to buy and what is relevant to them.
  4. 4. People are different... but modelable
  5. 5. How We Buy Pace: Competitive Spontaneous Quick vs. Methodical Humanistic Deliberate Bias: Logical vs. Emotional

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