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1. 10 Secrets
Google Ads
Will Never Tell
You
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2. Importance of Google Ads in Digital Marketing
Google Ads provides access to a massive online audience, with billions of searches conducted daily.
This extensive reach enables businesses to connect with users actively seeking products or services,
increasing the potential for conversions.
Google Ads allows for precise audience targeting based on factors such as demographics, interests,
and online behavior. This targeted approach ensures that advertisements reach the most relevant and
potential customers, optimizing campaign efficiency.
Unlike organic methods, Google Ads offers instant visibility on the search engine results page (SERP).
This immediate exposure enables businesses to quickly generate leads and conversions, making it a
powerful tool for timely promotions and events.
Google Ads provides robust analytics and reporting tools, offering detailed insights into campaign
performance. Businesses can analyze data on clicks, impressions, and conversions, enabling informed
decision-making for continuous optimization and improved ROI.
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3. Google AdWords is
no longer working
as it did
Marketers from all over the world have been
noticing that conversion tracking on AdWords is
becoming increasingly more difficult.
People need to look a the whole ROI picture.
Focusing on the overall business profitability as
well as Google's conversion tracking values is the
key.
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4. Google manages
accounts free for
three months
Official Google Partners have the possibility to
offer their new clients three months of free
management directly by Google sales
representatives.
Naturally, this is free of charge and could save you
the agonizing first couple of weeks to see whether
your advertising campaign will be profitable
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5. Not all new
features are right
for your business
Google continuously rolls out new features but
what are the ones you should apply to your
account? All of them are not the right answer.
Make sure to analyze your unique needs and make
use of the extensions that make the most sense for
you considering both advantages and
disadvanteges.
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6. Google Hangouts
as your own mini
QVC
Did you know that you can sell the items of your e-
commerce directly via a Google Hangout? This
feature is a hidden gem, not many advertisers
know about.
You can also promote it via your webiste through a
custom landing page days before the hangout to
create some fuzz.
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7. Generate banners
for the display
network
Google provides a free tool within AdWords, that
automatically generates banners based on one of
your existing text ads.
You can customize it after to make it look a little
less android and a little more you which makes it a
great tool for any advertiser or business owner.
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8. Video remarketing
works with more
than just YouTube.
Remarketing is a way to target visitors who did not
convert. Since AdWords was integrated with
YouTube it has become a popular tool for all types
of businesses.
Increase your conversion rate by much more than
by being placed on YouTube with the risk to be
skipped or overlooked
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9. Google advertises AdWords primarily as a tool that
any business can use because there is no
minimum budget.
Generating more sales while sacrificing some
margins is always more convenient until the extra
revenue you will be making is higher than the total
loss in margins.
Pick volume over
margins
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10. Google AdWords used to offer differentiation by
device, AdWords is no longer offering this feature
but offers so called mobile campaigns instead.
You can increase the mobile bid but there is no
way to exclude desktop.
Mobile campaigns
can get you
desktop clicks
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11. AdWords
certifications are
linked to email
address
If an individual passes the certifications while
working at an agency, the email address used will
most likely be the Gmail business app address of
the agency.
Google offers the option to link several email
addresses to keep the certification in place.
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12. Landing Pages Are
Critical
A landing page that carries the message of the ad
and reflects the search intent of the customer is a
powerful tool in your campaign.
Landing pages are about delivering continuity and
reducing decision fatigue by removing options that
don’t work to your end goal.
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