Kam Rafique

London United Kingdom

Site Optimization, Site Conversion & Web Analytics

An experienced leader with proven skills in web analytics strategy, implementing and exploiting web analytics tools, business insights, reporting, site conversion, site optimisation and using data to identify opportunities to drive business success. With 11 years web analytics experience at Microsoft MSN, Expedia, BBC, Fidelity Investments and BT, I have developed strong business, technical and analytical skills where an entrepreneurial spirit combined with working with multi-disciplined teams at all levels is needed. I also have an MBA from CASS Business School. My skills include: * Foundation: Web analytics implementation strategy, data quality checks * Reporting: Business KPI perf...