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India Online Market - Part II - Case Study China


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India Online Market - Part II - Case Study China

  1. 1. Case Study: China - Rise of Domestic Web Players <ul><li>SINA and SOHU have created and sustained billions of dollars of shareholder value </li></ul><ul><li>Their success is highly correlated to the growth in Internet and more specifically broadband users in China </li></ul><ul><ul><li>Note the upsurge around 2003 and 2004 for both companies </li></ul></ul><ul><li>Beyond a critical mass of about 50M users their growth has been strong and survived competitive threats and business cycles </li></ul>Source: BDA report 2007 2003 2003 <ul><li>China has invested heavily in making telecom services available to its citizens: </li></ul><ul><ul><li>Landlines were surpassed by mobiles around 2002 </li></ul></ul><ul><ul><li>Broadband connections leapt to 20M by 2003 and have today surpassed the US </li></ul></ul><ul><li>This has had significant implications for Chinese domestic online media businesses </li></ul><ul><li>Companies like Sina Corp and have competed successfully with global players by providing strong localized content </li></ul>Source:: Shyam Kamadolli,