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MANIPULATING MEDIA - PROJECT TWO

Are there some stories that
are just too sensitive for
soap operas to cover?
Team:
Jaz Jones – Project Manager
Charlotte Martin – Researcher
Adi Ratukula – Content Creation
Kaira Stoakes – Production and Dissemination
Soap opera:
„a television or radio
drama serial dealing
typically with daily
events in the lives of
the same characters.‟
(Oxford University Press, 2014)
Raising awareness or
causing controversy?
ROY & HAYLEY CROPPER –
ASSISTED SUICIDE

“Coronation Street regularly features
storylines that concern sensitive medical
and social issues and it was recognised
that Hayley becoming terminally ill would
have a profound resonance for our
audience.”
– ITV Press, 2014
ROY & HAYLEY CROPPER –
ASSISTED SUICIDE

“This demonstrates why soap operas are such a bad way
to conduct debates on matters of public policy.”
Negative Effect?

Calls to its telephone help-line after Monday's show
were up by almost a third compared to the same
period the previous week.
Positive Effect?

Right-to-die campaigner:
Jane Nicklinson
“The storyline has done our cause
(Lawless, 2014)

proud.”
JOHN PAUL MCQUEEN – GAY RAPE

“I visited Survivors Manchester with a view on how to
handle the upcoming storyline with the sensitivity it
demands. I was very moved by the bravery of the
survivors I met. It is not just one event – it will follow
the consequences of what happens to the character
after going through an extremely traumatic attack
and how it changes him as a person.”
– Jamie, actor of John Paul McQueen, 2013
JOHN PAUL MCQUEEN – GAY RAPE

“We have an important story to tell that has not been told
before. Hollyoaks is known for talking about difficult issues.”
Executive Producer. Bryan Kirkwood
JOHN PAUL MCQUEEN – GAY RAPE

“All the partner agencies involved feel that these clips
would be immense value in raising the awareness of male
sexual abuse.”
(Kikelly, 2014)
RONNIE BRANNING & KAT SLATER –
BABY SWAP / COT DEATH

• Storyline ended early due to the public claiming
it was „wrong‟ and „insensitive‟.
• Overall 14,444 complaints were made to Ofcom
and the BBC.
RONNIE BRANNING & KAT SLATER –
BABY SWAP / COT DEATH

“The storyline wouldn‟t have exceeded their expectations, given that the
soap is known for presenting a range of challenging and controversial
issues.”
(Ofcom, 2011)
JACKSON – ASSISTED SUICIDE

• Left a number of viewers offended
• Was accused of using “poor stereotypes” and
misrepresenting those with disabilities
Negative Effect?
“I sincerely hope that the 1,200 people who
will be paralysed by spinal cord injuries this
year, and their families, do not find
themselves believing that Jackson‟s story
represents their future.”
(Spinal Injuries Charity Aspire, Alex Rankin, 2011)
Positive Effect?
“Drama often reflects issues in wider society
and poses questions to it‟s audience. We‟re
very proud of the way we have tackled this
story and it is our hope that this will make
people think about this sensitive issue”
(Series Producer, Stuart Blackburn, 2011)
In conclusion:
Are there some stories that are just too
sensitive
for soap operas to cover?
A mixture of audience
Contribute to
opinions
helping others by
and experiences
adding extras i.e.
helplines
Negative stereotypes
Soap operas are the
and misrepresentations?
Interpellation and person
heart of popular
identity?
culture

Soap operas will always
have millions of viewers

It will always be the best
way to raise awareness
References:
•
•
•
•

•

•

•
•

BBC (2011) Eastenders Cleared After Baby Swap Storyline [online]
http://www.bbc.co.uk/news/entertainment-arts-14363208 (Accessed 2nd February 2014)
STV Entertainment (2011) Emmerdale Overwhelmingly Positive Response To Jackson
Storyline [online] http://entertainment.stv.tv/tv/256168-emmerdale-overwhelminglypositive-response-to-jackson-storyline/ (Accessed 1st February 2014)
Mail Online (2011) TV Soap Emmerdale Accused Of Losing The Plot [online]
http://www.dailymail.co.uk/tvshowbiz/article-2001271/Emmerdale-accused-losing-plotshowing-assisted-suicide-Watershed.html (Accessed 1st February 2014)
The Sun (2011) Suicide Dale Row Worth It [online]
http://www.thesun.co.uk/sol/homepage/showbiz/tv/soaps/3637727/Emmerdale-bossStuart-Blackburn-defends-soaps-controversial-assisted-suicide-storyline.html (Accessed
2nd February 2014)
The Telegraph (2014) Coronation Street Accused Of Stoking Up Debate On Assisted
Suicide [online] http://www.telegraph.co.uk/culture/culturenews/10585846/CoronationStreet-accused-of-stoking-up-debate-on-assisted-suicide.html (Accessed 2nd February
2014)
Prime Time (2014) Hayley Cropper Right To Die Storyline Sensitive Issue
[online]http://primetime.unrealitytv.co.uk/coronation-street-producer-stuart-blackburn-sayshayley-cropper-right-die-storyline-sensitive-issue (Accessed 1st February 2014)
Soap News (2011) Emmerdale Won’t Glorify Assisted Suicide [online]
http://www.digitalspy.co.uk/soaps/s12/emmerdale/news/a323210/emmerdale-wont-glorifyassisted-suicide.html (Accessed 3rd February 2014)
Tes Magazine (2008) Soap: More Harm Than Good? [online]
http://www.tes.co.uk/article.aspx?storycode=383210 (Accessed 1st February 2014)
MANIPULATING MEDIA - PROJECT TWO

Thank you for
watching

Team:
Jaz Jones – Project Manager
Charlotte Martin – Researcher
Adi Ratukula – Content Creation
Kaira Stoakes – Production and Dissemination

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Manipulating Media - Project Two

  • 1. MANIPULATING MEDIA - PROJECT TWO Are there some stories that are just too sensitive for soap operas to cover? Team: Jaz Jones – Project Manager Charlotte Martin – Researcher Adi Ratukula – Content Creation Kaira Stoakes – Production and Dissemination
  • 2. Soap opera: „a television or radio drama serial dealing typically with daily events in the lives of the same characters.‟ (Oxford University Press, 2014)
  • 4. ROY & HAYLEY CROPPER – ASSISTED SUICIDE “Coronation Street regularly features storylines that concern sensitive medical and social issues and it was recognised that Hayley becoming terminally ill would have a profound resonance for our audience.” – ITV Press, 2014
  • 5. ROY & HAYLEY CROPPER – ASSISTED SUICIDE “This demonstrates why soap operas are such a bad way to conduct debates on matters of public policy.”
  • 6. Negative Effect? Calls to its telephone help-line after Monday's show were up by almost a third compared to the same period the previous week.
  • 7. Positive Effect? Right-to-die campaigner: Jane Nicklinson “The storyline has done our cause (Lawless, 2014) proud.”
  • 8. JOHN PAUL MCQUEEN – GAY RAPE “I visited Survivors Manchester with a view on how to handle the upcoming storyline with the sensitivity it demands. I was very moved by the bravery of the survivors I met. It is not just one event – it will follow the consequences of what happens to the character after going through an extremely traumatic attack and how it changes him as a person.” – Jamie, actor of John Paul McQueen, 2013
  • 9. JOHN PAUL MCQUEEN – GAY RAPE “We have an important story to tell that has not been told before. Hollyoaks is known for talking about difficult issues.” Executive Producer. Bryan Kirkwood
  • 10. JOHN PAUL MCQUEEN – GAY RAPE “All the partner agencies involved feel that these clips would be immense value in raising the awareness of male sexual abuse.” (Kikelly, 2014)
  • 11. RONNIE BRANNING & KAT SLATER – BABY SWAP / COT DEATH • Storyline ended early due to the public claiming it was „wrong‟ and „insensitive‟. • Overall 14,444 complaints were made to Ofcom and the BBC.
  • 12. RONNIE BRANNING & KAT SLATER – BABY SWAP / COT DEATH “The storyline wouldn‟t have exceeded their expectations, given that the soap is known for presenting a range of challenging and controversial issues.” (Ofcom, 2011)
  • 13. JACKSON – ASSISTED SUICIDE • Left a number of viewers offended • Was accused of using “poor stereotypes” and misrepresenting those with disabilities
  • 14. Negative Effect? “I sincerely hope that the 1,200 people who will be paralysed by spinal cord injuries this year, and their families, do not find themselves believing that Jackson‟s story represents their future.” (Spinal Injuries Charity Aspire, Alex Rankin, 2011)
  • 15. Positive Effect? “Drama often reflects issues in wider society and poses questions to it‟s audience. We‟re very proud of the way we have tackled this story and it is our hope that this will make people think about this sensitive issue” (Series Producer, Stuart Blackburn, 2011)
  • 16. In conclusion: Are there some stories that are just too sensitive for soap operas to cover? A mixture of audience Contribute to opinions helping others by and experiences adding extras i.e. helplines Negative stereotypes Soap operas are the and misrepresentations? Interpellation and person heart of popular identity? culture Soap operas will always have millions of viewers It will always be the best way to raise awareness
  • 17. References: • • • • • • • • BBC (2011) Eastenders Cleared After Baby Swap Storyline [online] http://www.bbc.co.uk/news/entertainment-arts-14363208 (Accessed 2nd February 2014) STV Entertainment (2011) Emmerdale Overwhelmingly Positive Response To Jackson Storyline [online] http://entertainment.stv.tv/tv/256168-emmerdale-overwhelminglypositive-response-to-jackson-storyline/ (Accessed 1st February 2014) Mail Online (2011) TV Soap Emmerdale Accused Of Losing The Plot [online] http://www.dailymail.co.uk/tvshowbiz/article-2001271/Emmerdale-accused-losing-plotshowing-assisted-suicide-Watershed.html (Accessed 1st February 2014) The Sun (2011) Suicide Dale Row Worth It [online] http://www.thesun.co.uk/sol/homepage/showbiz/tv/soaps/3637727/Emmerdale-bossStuart-Blackburn-defends-soaps-controversial-assisted-suicide-storyline.html (Accessed 2nd February 2014) The Telegraph (2014) Coronation Street Accused Of Stoking Up Debate On Assisted Suicide [online] http://www.telegraph.co.uk/culture/culturenews/10585846/CoronationStreet-accused-of-stoking-up-debate-on-assisted-suicide.html (Accessed 2nd February 2014) Prime Time (2014) Hayley Cropper Right To Die Storyline Sensitive Issue [online]http://primetime.unrealitytv.co.uk/coronation-street-producer-stuart-blackburn-sayshayley-cropper-right-die-storyline-sensitive-issue (Accessed 1st February 2014) Soap News (2011) Emmerdale Won’t Glorify Assisted Suicide [online] http://www.digitalspy.co.uk/soaps/s12/emmerdale/news/a323210/emmerdale-wont-glorifyassisted-suicide.html (Accessed 3rd February 2014) Tes Magazine (2008) Soap: More Harm Than Good? [online] http://www.tes.co.uk/article.aspx?storycode=383210 (Accessed 1st February 2014)
  • 18. MANIPULATING MEDIA - PROJECT TWO Thank you for watching  Team: Jaz Jones – Project Manager Charlotte Martin – Researcher Adi Ratukula – Content Creation Kaira Stoakes – Production and Dissemination