3. Component: Transaction Code:
Hypothesis People are willing to buy a shoe for 75€
People are willing to buy a shoe for 135€
Test Create a landing page “online store” to test how much are people
willing to pay.
Validation If 2-3% click on the buy button then the hypothesis is validated
Result
www.fabricadestartups.com Copyright Fábrica de Startups, S.A.
Hypothesis Form
Model Version
Removable Heels 1.0
4. Test Pricing Models
http://tinyurl.com/Shoozit-buy-1 (69,99€)
Two different Landingpages where Customers can
pre-oder the product. Due to research on competitor
Pricing we figured out that the minimun price for
our product would be around 77€.
By setting up another landingpage with 135€ we want
to figure out if customer would be still interested in
buying our product
http://tinyurl.com/Shoozit-buy-2 (134,99€)
Compare: CTR on the Pre-Order button and Subscriptions
5. Component: Retail Code:
Hypothesis People are willing to pay for a catalogue to receive new Shoozit shoes
trends
Test Interview 50 women/teenagers and ask them if they are willing to buy
the cathalogue.
Validation If 15 out of 50 interviewees are willing to buy the cathalogue then our
hypothesis will be validated
Result
www.fabricadestartups.com Copyright Fábrica de Startups, S.A.
Hypothesis Form
Model Version
Removable Heels 1.0
6. Component: Retail Code:
Hypothesis Do competitors have advertising on their websites?
Test Visit competitor’s pages and check ifthey have advertising on their
pages
Validation If at least 1 has advertising on their website then our hypothesis will be
validated
Result
www.fabricadestartups.com Copyright Fábrica de Startups, S.A.
Hypothesis Form
Model Version
Removable Heels 1.0
8. Component: Value Proposition Code:
Hypothesis Are women/teenagers willing to buy a special bag to carry their shoes
Test Ask 50 women/teenagers if they are willing to buy a special bag to carry
their shoes
Validation If at least 10 women says that they are willing to buy the bag then our
hypothesis will be validated
Result
www.fabricadestartups.com Copyright Fábrica de Startups, S.A.
Hypothesis Form
Model Version
Removable Heels 1.0