1. ์ฌ์ฉ์ ์ตํฉ ๋ฆฌ์์น | WEEK 4 : Design Research
์ฌ์ฉ์์ตํฉ๋ฆฌ์์นI,II
User Integrated Research
WEEK4
2. ์ฌ์ฉ์ ์ตํฉ ๋ฆฌ์์น | WEEK 4 : Design Research
4. Class Schedule 1
Introduction
Ice Braking
understanding major issues about
integrated media research planning & practice
2 Research Process
- Overview(concept/purpose/methods)
- Define research question
3 Research Process - Secondary(Desk) Research
4 Qualitative(Design) method
Design research process
Discovering phase
5 Qualitative(Design) method
Interpretation phase
- Affinity Diagram
6 Qualitative(Design) method
Modeling phase
- Persona, Metal model
7 Qualitative(Design) method
Co-Creation, ideation phase
- Scenario building, mind mapping
8 Prototyping
- Paper prototyping
- Video prototyping
9 Quantitative method
survey (1)
- research elements
- sample design
10 Quantitative method
survey (2)
- questionnaire design
11 Quantitative method
survey (3)
- statistical analysis
12 Quantitative method FGI(Focus Group Interview)
13 Quantitative method
- Experiment
- Content Analysis
14 project report writing a project paper
15
presentation of
term project Results
presentation of term paper which is
performed in this semester
3. ์ฌ์ฉ์ ์ตํฉ ๋ฆฌ์์น | WEEK 4 : Design Research
โขWhat is Design
Research?โข Team Building
โข Project Define
Lecture
โข Individual & Team
Exercise
Practice
โขResearch Design
Report
50min
100min
50min
TODAY.
Design Research : Discovery Phase
Presentation
50min
50min
50min
30min
9. ์ฌ์ฉ์ ์ตํฉ ๋ฆฌ์์น | WEEK 4 : Design Research
Investigation of existing usages,
habits, environments or productโs potential
In-depth understanding of peopleโs behavior, belief,
preferences and context
Potential issues and problems turned into design
Opportunities
Potential solutions existing in other contexts or
proposed by specific users
3. Qualitative Research
001. Terms
14. ์ฌ์ฉ์ ์ตํฉ ๋ฆฌ์์น | WEEK 4 : Design Research
Case Studies
Ethnographic
Research
Action
Research
Design
Research
1. Qualitative Research
003. Methodology
18. ์ฌ์ฉ์ ์ตํฉ ๋ฆฌ์์น | WEEK 4 : Design Research
Most design research is qualitative, not quantitative. Qualitative research is
(arguably) more subjective, based on smaller, targeted sample sizes, and is
concerned more with how and why questions.
19. ์ฌ์ฉ์ ์ตํฉ ๋ฆฌ์์น | WEEK 4 : Design Research
Design Research
Design research / User research / Field research /
Ethnography / Design ethnography / Contextual
research / Usage research / User-centered design / User
safari / User modeling / ...
=
Research FOR design
3
20. ์ฌ์ฉ์ ์ตํฉ ๋ฆฌ์์น | WEEK 4 : Design Research
1 in 3 IT Projects fail to meet user expectation and fails due to
Unclear Requirement, Lack of User Input
3. Design Research
000. Did you know?
22. ์ฌ์ฉ์ ์ตํฉ ๋ฆฌ์์น | WEEK 4 : Design Research
๏ผ Design research is the act of investigating, through various means, a product's
or service's potential or existing users and the context of use.
Design research is the act of investigating, through various means, a product's or
service's potential or existing users and the context of use.
23. ์ฌ์ฉ์ ์ตํฉ ๋ฆฌ์์น | WEEK 4 : Design Research
Design research uses a hodgepodge of methods drawn from anthropology, scientific
and sociological research, theater, and design itself, among other disciplines.
25. ์ฌ์ฉ์ ์ตํฉ ๋ฆฌ์์น | WEEK 4 : Design Research
Topography of Design
Research. Liz Sanders, Design
Research in 2006. Design
Research Quarterly.
26. ์ฌ์ฉ์ ์ตํฉ ๋ฆฌ์์น | WEEK 4 : Design Research
โ์์ฌํ๋ผโInvestigate
An activity before the design of a location-based service
โ์ดํดํ๋ผ๏ผUnderstand
The use of a technique to draw implications for the following technique
โํ์ํ๋ผ๏ผExplore
specific behavior or motivations
โ๋ฌ์ฌํ๋ผโDescribe
the appropriation or acceptation of a device
2. Design Research
002. How?
Descriptions
28. ์ฌ์ฉ์ ์ตํฉ ๋ฆฌ์์น | WEEK 4 : Design Research
Collecting data around User context
Collecting data around User context
29. ์ฌ์ฉ์ ์ตํฉ ๋ฆฌ์์น | WEEK 4 : Design Research
Collecting data around User context
Collecting data around User context
30. ์ฌ์ฉ์ ์ตํฉ ๋ฆฌ์์น | WEEK 4 : Design Research
Design Research Process & Tools
๋์์ธ์ ํ๊ธฐ ์ํ ๋ฆฌ์์น
๋์์ธ์ ํตํ ๋ฆฌ์์น
๋์์ธ์ ์ํ ๋ฆฌ์์น
4
31. ์ฌ์ฉ์ ์ตํฉ ๋ฆฌ์์น | WEEK 4 : Design Research
4. Design Research Process & Tools
001. Basic Process
Design Process
by ์๊ตญ ๋์์ธํํ
๋ฐ์ฐ๊ณผ ์๋ ด ,
Double Diamond,
Iterative
4D Model
32. ์ฌ์ฉ์ ์ตํฉ ๋ฆฌ์์น | WEEK 4 : Design Research
5. Design Research Process & Tools
001. Basic Process
33. ์ฌ์ฉ์ ์ตํฉ ๋ฆฌ์์น | WEEK 4 : Design Research
5. Design Research Process & Tools
001. Basic Process
This begins with an initial
idea or inspiration,
Market research
User research
Managing information
Design research groups.
โ์์ฆ์๋ ๋๊ตฌ๋ฅผ ๋์์ผ๋ก
ํ๋ ์ด๋ฐ์ด๋ฐ ๋ฌธ์ ๊ฐ ์ฌ๊ฐ
ํด. ์์๋ด์ผ๊ฒ ์ด!โ
Definition stage, in which
interpretation and
alignment of these needs
to business objectives is
achieved.
Project development
Project Modeling
Project Mapping
โ๊ด์ฐฐ๊ณผ ์ธํฐ๋ทฐ๋ฅผ ํด๋ณด๋ ๊ทธ
์ด์ ๋ ์ฌ๊ธฐ์ฌ๊ธฐ ์์ ์์
๋๋๊ฑฐ ๊ฐ์ ! ์ด ๋ฌธ์ ์ ํต์ฌ
์ ์ด๊ฒ์ด์ผ!โ
Period of development
where design-led solutions
are developed
Co-Creating
Concept Building
Visual management
Prototyping
โ์ด ๋ฌธ์ ๋ฅผ ํด๊ฒฐํ๊ธฐ ์ํด
๋ค๊ฐ์ด ํ๋ฒ ํด๊ฒฐํด๋ณด์. ์ด
๋ ๊ฒ ํด๊ฒฐํ๋ฉด ์ด๋จ๊น?โ
Resulting product or
service is finalised and
launched in the relevant
market.
Final testing, approval and
launch
Targets, evaluation and
feedback loops.
โ์ด ๋์์ธ, ๊ธฐ๋ฅ, ์๋น์ค๊ฐ
๊ทธ ๋ฌธ์ ๋ฅผ ์ ๋๋ก ํด๊ฒฐํ ๊ฒ
์ผ๊น? ํ๋ฒ ํ ์คํธ๋ฅผ ํด๋ณผ
๊น?โ
34. ์ฌ์ฉ์ ์ตํฉ ๋ฆฌ์์น | WEEK 4 : Design Research
Observation Interview Experiment ETC
Design Research
Market Research Product Research User Research Human Research
โข Ethnography
โข Contextual Inquiry
โข Self Monitoring
โข Simulated Lab Testing
โข Directed Storytelling
โข In-Depth Interview
โข (UN)Focus Group Interview
โข Extreme User Interview
โข Usability Testing
โข Card Sorting
โข Task Analysis
โข Heuristic Evaluation
โข Mind Mapping
โข Mental Model Research
3. Design Research Process & Tools
002. Discover Phase
45. ์ฌ์ฉ์ ์ตํฉ ๋ฆฌ์์น | WEEK 4 : Design Research
6. Discovery Phase Tools
001. Discover Tools
Discover
โUserโ
Empathy
Artifacts
Analysis
Probes
Questions
& Answers
Observation
Shadowing
Service Safari
Mobile Ethnography
User Observation
Contextual Inquiry
Five Way
Mobile Ethnography
Briefcase Tour
Cultural Probes
Be --- a day
Try it yourself
Photo Inventory
54. ์ฌ์ฉ์ ์ตํฉ ๋ฆฌ์์น | WEEK 4 : Design Research
- User Interview + User Observation + Task Analysis
- Context
- Partnership
- Interpretation
- Focused
- Basic methods
โข Interview where the interaction happens
โข Avoid a fixed set of questions
โข Focus of goals first, and task second
โข Avoid making the user a designer
โข Encourage storytelling
โข Ask for a show and tell
โข Avoid leading questions
| 03. Service Design Research
6. Discovery Phase Tools
004. Contextual Inquiry