Overview of the application of Twitter for business

1. TWITTER FOR BUSINESS
BY JUSTIN DAVIES
DIRECTOR
TWITTER.COM/JUSTINKDAVIES
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2. WHAT IS IT?
THE WORLD’S FASTEST GROWING SOCIAL NETWORKING
SITE, JUST 3 YEARS OLD
GROWTH IN 2008 752%
ANSWERS THE QUESTION “WHAT ARE YOU DOING NOW”
LIKE STATUS UPDATES ON LINKED IN OR FACEBOOK, AND
IN THAT WAY CAN BE CONSIDERED LIKE MASS INSTANT
MESSAGING
AT FIRST GLANCE UTTERLY POINTLESS...
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3. WAYS BUSINESS CAN USE TWITTER
TO ENGAGE CUSTOMERS AND STAKEHOLDERS
TO PROVIDE SPECIALS EG DELL
TO CREATE TRUST AND INSIGHT INTO THE PEOPLE
BEHIND THE POLISH OF YOUR BRAND
TO PROVIDE CONSTANT UPDATES DURING OUTAGE OR
OTHER SERVICE ISSUES
TO GATHER FEEDBACK ON AN ONGOING BASIS RATHER
THAN STRUCTURED SURVEYS
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4. WHAT ARE YOU DOING?
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5. ... ON ANY WEB ENABLED MOBILE
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6. SO, WHY DO I USE IT?
TO KEEP UP TO DATE WITH COLLEAGUES
I DON’T NEED TO ASK THEM WHAT THEY HAVE BEEN UP
TO. I KNOW....
TO LET THEM KNOW WHAT I’M UP TO
IN CASE THEY HAVE USEFUL INFORMATION THEY
MIGHT TO SHARE WITH ME
TO CONNECT & INTERACT WITH PEOPLE I’D NEVER HAVE
THE CHANCE TO ANY OTHER WAY
TO KEEP INCREDIBLY CURRENT WITH EVENTS
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7. VICTORIAN BUSHFIRES
HASH TAGS ARE USED IN THE SAME WAY THAT TAGS
ARE USED IN BLOGS TO HELP SEARCH
#BUSHFIRES ENABLED ME TO KEEP UP TO DATE WITH
WHAT WAS GOING ON ABOUT 6 HOURS AHEAD OF
MAINSTREAM MEDIA
LOCAL ABC RADIO POSTED UPDATES, KEVIN RUDD
POSTED MESSAGES, AS WELL AS INDIVIDUALS WITH
INFORMATION => HIGHLY DYNAMIC INFORMATION
SOURCE
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8. SOCIAL MEDIA IS...
CONVERSATION, NOT ONE WAY MESSAGES
INTERACTIVE AND INSTANT
ENTERTAINING, EDUCATIONAL AND INFORMATIVE
A MEANS OF BEING LOOSELY CONNECTED TO MANY
PEOPLE
A SOURCE OF PROFESSIONAL DEVELOPMENT
MASHABLE - I CAN FEED UPDATES INTO OTHER
PLATFORMS EG FACEBOOK, LINKED IN, PLAXO
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9. DO’S AND DON’TS
DO DON’T
BE POSITIVE INSULT - THE
COMMUNITY ALWAYS
BE INTERESTING VIEWS IT BADLY (JUST
LIKE IN REAL LIFE)
TAKE THE TIME TO
WRITE A REPLY BLATANTLY SELF
TO THOSE THAT PROMOTE
FOLLOW YOU
USE AUTO FOLLOWER
TWEET ON MESSAGES EG THX 4
THINGS THAT ARE FOLLOWING, B MY FAN
VALUE ON FACEBOOK
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10. emergination

11. WHO IS EMERGINATION
EMERGINATION WAS FOUNDED BY JUSTIN DAVIES,
MANAGING DIRECTOR, AND IS A COMPANY THAT
ASSISTS BRINGS NEW TECHNOLOGY TO MARKET, AND
THE MARKET TO NEW TECHNOLOGY.
HE HAS A KEEN INTEREST IN GROWING BUSINESSES.
THIS INVOLVES IMPROVING THE WAY BUSINESSES
PROMOTE THEMSELVES THROUGH THE INTERNET AND
OTHER MEDIA, AS WELL AS SALES AND DEVELOPING
CHANNEL PARTNERS
JUSTIN DAVIES – GAICD, B BUS
HE IS AN EXPERIENCED BLOGGER AND SPEAKER ON THE MARKETING & COMMUNICATIONS
BLOG:
CONTEMPORARY APPLICATION OF IT WITHIN BUSINESS
WWW.JUSTINDAVIES.COM.AU
AND NEW ONLINE BUSINESS MODELS. HE HAS A SOLID LINKED IN: WWW.LINKEDIN.COM/
IN/JUSTINDAVIES1
UNDERSTANDING OF CLOUD COMPUTING, WEB 2.0
TWITTER: WWW.TWITTER.COM/
TECHNOLOGIES, BLOGGING AND OTHER SOCIAL MEDIA. JUSTINKDAVIES
JUSTIN HAS SUCCESSFULLY SERVED AS A COMPANY
DIRECTOR IN EXECUTIVE AND NON EXECUTIVE ROLES.
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