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2016 Food Industry Trends - The just-food Confidence Survey 2016

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Now in its fourth year, the 2016 just-food Confidence Survey provides a snapshot of how the packaged food industry sees the year unfolding.

just-food asked their readership of food industry professionals what they felt about some of the big issues facing them, their company and the food industry in 2016.

This included hot topics in the food industry, including sustainability issues and the continuing growth of digital marketing and sales.

Published in: Business
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2016 Food Industry Trends - The just-food Confidence Survey 2016

  1. 1. just-food 2016 Confidence Survey How does the food industry view 2016?
  2. 2. What is the just-food 2016 Confidence Survey? • just-food.com is the leading news, insight and research portal for the global packaged food industry. • We asked some of our senior food industry readership what they thought 2016 would bring for their businesses and the sector. • This document collates the findings of this research.
  3. 3. Revenue, pricing, costs, efficiency and profits Financial Outlook
  4. 4. 53% of food industry professionals believe consumer confidence will improve in 2016 Source: just-food.com Confidence Survey, Nov 2015. Population size n = 122. Q = “How do you view the outlook for consumer confidence in your key markets next year?”
  5. 5. 42% of businesses think their SALES will grow by no more than 5% - yet 21% expect over 10% growth Source: just-food.com Confidence Survey, Nov 2015. Population size n = 109. Q = “Do you expect your revenue to grow in 2016?”
  6. 6. A third of businesses expect PROFITS to grow by more than 5% - but most see more modest growth Source: just-food.com Confidence Survey, Nov 2015. Population size n = 108. Q: “Do you expect to grow profits in 2016?”
  7. 7. 84% of food businesses will be increasing their focus on efficiency in 2016 Source: just-food.com Confidence Survey, Nov 2015. Population size n = 110 Q: “Will you be increasing your focus on improving efficiency in 2016?”
  8. 8. The majority of efficiency gains will come from a combination of internal and external efforts Source: just-food.com Confidence Survey, Nov 2015. Population size n = 109. Q: “Will your efficiency gains come more from internal efforts, external factors or both?”
  9. 9. 69% of respondents expect costs to increase in 2016, with only 6% believing they will decrease Source: just-food.com Confidence Survey, Nov 2015. Population size n = 110. Q = “Do you expects costs to increase or decrease in 2016?”
  10. 10. Over three-quarters of food businesses expect a more challenging pricing environment in 2016 Source: just-food.com Confidence Survey, Nov 2015. Population size n = 110. Q = “Do you anticipate a more challenging pricing environment in 2016?”
  11. 11. Half of respondents plan to increase prices in 2016 with only 4% expecting to decrease prices Source: just-food.com Confidence Survey, Nov 2015. Population size n = 108. Q: “How will you seek to change your prices in 2016?”
  12. 12. Investment levels, regions, emerging markets International Development
  13. 13. 52% will increase their investment in international development in 2016, no-one is planning a decrease Source: just-food.com Confidence Survey, Nov 2015. Population size n = 107. Q = “Will you increase your investment in growing your business internationally during 2016?”
  14. 14. 45% will increase investment in Europe, 40% will increase in Asia, and 28% increase in North America Source: just-food.com Confidence Survey, Nov 2015. Population size n = 83. Q = “In which regions will you increase your international investment in 2016?”
  15. 15. 42% see India as the emerging market offering the best opportunity for growth - China is next at 34% Source: just-food.com Confidence Survey, Nov 2015. Population size n = 77. Q = “Which emerging market/s do you expect to offer greatest opportunities for growth during 2016?”
  16. 16. Volume of M&A, attitudes towards deals Mergers and Acquisitions
  17. 17. 37% of respondents see more M&A opportunities in 2016 - although most see parity year-on-year Source: just-food.com Confidence Survey, Nov 2015. Population size n = 100. Q: “Do you expect there to be more M&A opportunities for your business in 2016?”
  18. 18. Just over a third of respondents expect to be more willing to use M&A in 2016 to fuel growth Source: just-food.com Confidence Survey, Nov 2015. Population size n = 100. Q: “Will your business be more willing to use M&A to grow in 2016?”
  19. 19. R&D spend, product launches, trends, competition, regulation Innovation and New Product Development
  20. 20. Nine out of ten respondents plan to increase or maintain their R&D and innovation spend in 2016 Source: just-food.com Confidence Survey, Nov 2015. Population size n = 100. Q = “What will your R&D and innovation expenditure be in 2016?”
  21. 21. Half will launch products at the same rate as 2016 - although 41% intend to launch more than in 2015 Source: just-food.com Confidence Survey, Nov 2015. Population size n = 98. Q = “How many new products do you plan to launch in 2016?”
  22. 22. Almost two-thirds expect ‘Health’ to drive their innovation in 2016, then ‘Quality’ and ‘Convenience’ Source: just-food.com Confidence Survey, Nov 2015. Population size n = 100. Q = “What key trends do you expect to drive your innovation initiatives in 2016?”
  23. 23. In 2016, most respondents expect to experience more disruption from new, smaller market entrants Source: just-food.com Confidence Survey, Nov 2015. Population size n = 101. Q: “Do you expect competition from smaller, up-and-coming companies to increase in 2016?”
  24. 24. ‘Food safety’ and ‘Health’ are seen as the areas most likely to see more regulatory pressure in 2016 Source: just-food.com Confidence Survey, Nov 2015. Population size n = 94. Q = “In which areas do you expect to see more pressure from regulators this year?”
  25. 25. Expenditure on sustainability, key issues Sustainability
  26. 26. Most intend to maintain spend on sustainability in 2016 - although 36% plan to increase expenditure Source: just-food.com Confidence Survey, Nov 2015. Population size n = 100. Q: “How much will you spend on sustainability initiatives in 2016?”
  27. 27. Waste reduction, improved water use and packaging will lead sustainability initiatives in 2016 Source: just-food.com Confidence Survey, Nov 2015. Population size n = 97. Q = “On which key sustainability issues do you expect to focus in 2016?”
  28. 28. Growth expectations, areas of opportunity Foodservice
  29. 29. Two-thirds of respondents plan to grow their presence in the foodservice channel in 2016 Source: just-food.com Confidence Survey, Nov 2015. Population size n = 100. Q: “Will you increase investment in growing your business's / brand's presence in the foodservice channel in 2016 compared to 2015?”
  30. 30. ‘Supermarket foodservice’ and ‘Quick-service restaurants’ top two target areas for growth in 2016 Source: just-food.com Confidence Survey, Nov 2015. Population size n = 81. Q = “In which parts of the foodservice channel will your business look to grow its presence in 2016?”
  31. 31. Areas of investment The digital sphere
  32. 32. Standout area for digital investment is on social media presence - with D2C in second place Source: just-food.com Confidence Survey, Nov 2015. Population size n = 85. Q = “In which areas will your business or brand increase its investment in digital in 2016?”
  33. 33. In 2016, a third of respondents will grow their spend on digital by 6% or more - only 6% will spend less Source: just-food.com Confidence Survey, Nov 2015. Population size n = 91. Q = “Will you increase your expenditure year-on-year on building your business's / brand's digital presence?”
  34. 34. A Message From The Editor just-food gives you the widest food market coverage. Paid just-food members have unlimited access to all our exclusive content - including 15 years of archives. I am so confident you will love complete access to our content that today I can offer you 30 days access for £1*. It’s our best ever membership offer – just for you. Dean Best, editor of just-food Get full access to all content, just £1* for 30 days Go to just-food.com/trial/

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