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Higher Purpose Content Marketing / Content Strategy

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Joe Pulizzi
Joe Pulizzi

Presentation given at Web Content 2010 by Joe Pulizzi, Junta42 | Content Marketing Institute. Talks about how to align your company's brand story with your content strategy...that your content marketing must stand for something, must be clearly differentiated between that of your competitors, and that we need to define our niche category. Includes what makes a higher purpose content strategy and how to take that to the next level to engage your customers and prospects.

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@JuntaJoe Higher Purpose Content Marketing
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Joe Pulizzi [email_address] Ways to Connect: http://joepulizzi.com @JuntaJoe Go forth & take a stand

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Higher Purpose Content Marketing / Content Strategy

Editor's Notes

  1. Identify where your customers are hanging out at…
  2. Besides blogs, where are they. Get your list together and figure out the five or so communities that you are going to be super active in.
  3. Indium takes their rock star employees and truly makes them rock stars. The majority of our content and stories are within our employees. Give them the opportunity to share. Plus, just think…it’s just you and a few or many that can spread the word.