Business opportunities that show promise_Student presentation_Strategic Management class

1. Czech university of life sciences, Prague
Strategic management
team assignment № 1
Makarenko Veronika
Silina Uliana
03/03/10

2. business in the cloud

3. “Amazon redefines the way books are bought
and sold; Google redefines the way we learn... “
Thomas Koulopoulos, “Living in the cloud”.
21 century probably has the biggest amount of different clichés and
names; as for the business management we personally think that this
century is the century of reinvent.
Whether you have a bakery, news agency, accountancy practice or law
firms you still should be able to drive traffic to it.
To be successful, your business should use special tools.
The source of innovation is the Cloud.
So what business opportunities can be suggested?

4. Business opportunity №1 Freelancing:
“Work has become weightless, moving without friction to
wherever a need exists,”- said Thomas Koulopoulos in his
book “Living in the cloud”.
Internet has opened up many freelance opportunities in the
areas of writing, editing, indexing, software development,
website design, advertising, open innovations, information
technology, and business process outsourcing.

5. Journalist’s talent agency

6. Possible benefits and risks
BENEFITS:
Benefits for entrepreneur:
No need to keep a permanent staff;
Less expenditure;
Ability to get speedy information from all over the world.
Benefits for freelancer:
Extra-money - combination of permanent job and freelancing;
More freedom to choose work schedule;
Broaden portfolio of work and the establishment of a network of clients;
Creation of closed specialized database, available only for members.
RISKS:
In-confidence in professionalism of this or that freelancer;
Lack of company benefits such as a pension, health insurance, paid holidays and
bonuses;
Requires discipline and self-motivation.

7. Business opportunity №2
Social Networks
“Power of your message is determined by the scope of your influencers'
networks,” - pointed Thomas Koulopoulos in his book “Living in the cloud”.
Blogs, forums, portals give people a platform through which they can
contribute their ideas and comment on issues that shape the firm’s business,
no matter where they are located. We believe that building a social-
networking environment is more than an information technology project; it’s
an advanced method of using the information you already have.

8. Tested by the blog users

9. Possible benefits and risks
BENEFITS:
Encourage employees to brainstorm ideas;
More easily find necessary resources;
Advertisement;
Critics (in a positive aspect as a tool to feel peoples satisfaction and quickly
react on it)
RISKS:
Critics (in a negative way as spreading of black PR, not truthful information
which may harm the image of the company and decreasing of popularity of that
or this item or service)
Missing demographic groups;
Low feedback - if the main target group of the company does not use blogs as
an information resource;

10. Business Opportunity № 3
Joint Advertisement
The luxury brand Dolce and Gabbana decided to cooperate with
Apple corporation for the special broadcasting of the new collection
F/W 2010-2011. Exclusive fashion show will be available for all
IPhone users all over the world on-air.

11. Possible benefits and risks
BENEFITS:
Available for all IPhone users all over the world;
Attraction of new target groups;
Advertisement;
Option for speedy purchase of any item;
Simplification of getting specific information by phone;
RISKS:
Prepossession of customers toward one of the brands;
Difficulty in running the video due to technical aspects;

12. THANK YOU
FOR YOUR
ATTENTION!