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#SOSUEU2019
byYuliaBondar
Sourcing for
culture
forSOSUEU
Are you an open-
minded person?
SAME PROBLEMS
.
Culture is like
having an
accent
DIFFERENT
ANSWERS
TO BE MORE
DIVERSE WE
NEED TO KNOW
THE DIFFERENCES
Culture awareness vs world of
stereotypes
Who is Yulia?
Organisational psychologist;
Freelance Tech Recruiter &
HRBP;
Cycling & wine lover
(sometimes combined);
Nerd (in love with facts and
stats);
proud to be Ukrainian;
Communication context matters (low vs
high)
Communication context matters (low vs
high)
forSOSUEU
Why is this important for
sourcers & recruiters?
What countires do you target when
sourcing?
What are the counties you receive most applicant from?
work/life balance ia a higher priority for
candidates in the NL;
career growth or receiving salary increase
driver for US candidates
PITCHING
Use more instructions if you
target eastern or southern
Europe
In Slovenia, the Czech Republic, Slovakia, over
63% agree on doing tech challnege with no
questions. In countries with more equality
employees are more hesitant
Belgians - important to meet
the team/line manager
Dutch - to have equal contact
with team mate
Israeli or US candidates will likely
negotiate; and Asian cultures likely
wouldn't, because it's impolite
APPLICATION
TEST CHALLANGE
INTERVIEW
OFFER
NEGOTIATION
Recruitment
stages
& culture
differences
Culture*
collective mental programming, which
defines personal values and patterns
of behaviour
Cultural awareness*
Being aware of your own culture
Being aware of other cultures
Adjust your communication style
Definitions
Focus your search strategy
sourcing for the team fit
1.
Eryn Mayer's "Culture Map" Tools
The Country mapping tool
The Personal Profile tool
The Team mapping tool
1.
2.
3.
1
get to know
culture of each
team member 2
draw your team
profile
3
define the risks
& target group
4
hit the right
target when
sourcing
Backbase team example
Low-context
Direct negative
feedback
Consensual
decision making
Confrontation
2. Use  cultural awareness to
improve your reachouts
.
6 Dimensions of Culture 
by Geert Hofstede
.
Using Culture Compass Tool
High and Low Power Distance*
extend, to which less
powerful members of
organisations expect and
accept that power is
distributed unequally.
High and Low Power Distance
Hierarchical Style
01 Keep Structure
Clear logic of the e-mail
Tell about a purpose
from the start
Be more formal
02 Be autoritive
"The CTO of the company
was really impressed by your
profile"
Inequality is normal
Give Instructions
03 Play on the National Pride
Use their native
language
Show Respect
Mention places/cities
Egalitarian Style
01 Be direct
Go straight to the point
It's ok to be less formal
02 Keep it equal
Opportunity to change
roles/position
Refer to the group
Chrome extensions for linguistics
“Ba no Kuuki wo Yomu” principle
Literature and the Tools
THANKS! *
Let's chat at the party!

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