Wesgro Tourism International Marketing Approach

1. An inspiring place to discover
International market approach
Decision selection model (proprietary tool)
Year on Year Growth (3 years)
Propensity to travel during low season
Propensity to repeat visit
Is language a barrier?
Do they need a visa to visit South Africa?
Is there direct air access?
What is SAT’s strategy with regard to this market?
Demographics and Psychographics of traveller

2. An inspiring place to discover
Germany:
JMA with SAT
Workshop with product going to ITB Berlin
UK and Europe:
JMA with Tour Operator
(Academy in Western Cape)
JMA with British Airways
JMA with KLM
JMA with Turkish Airlines
France: Media hosting with SAT
Italy: Media hosting with SAT
USA and Canada:
JMA with Tour Operator
SAT / OnShow Solutions
Road Show
Nigeria, Ghana and
Angola:
Road show to drive Western
Cape Events
Namibia
Cape to Namibia Website
South Africa:
SAT Indaba, We are Africa,
WTM Africa
India:
JMA with SAT
Mxit
Russia:
Workshop with product going to
road shows
China, Japan, Korea
& Singapore
WECHAT
Australia and New
Zealand
SAT / OnShow Solutions
Road Show
South America:
Media hosting with SAT
UAE and USA:
JMA with Emirates