Marketing internacional

1. INTERNATIONAL MARKETING: SECOND SEMESTER PRACTICES
PRACTICE 1: CASE ANALYSIS I (1 POINT)
PRACTICE 2: CASE ANALYSIS II (1 POINT)
PRACTICE 3: ADVERTISEMENT PORTFOLIO (0.5 POINTS)
PRACTICE 4: LOGISTICS , RETAILING, WAREHOUSING (0.5P)
PRACTICE 5: SALES PLAN (0.5 POINT)
PRACTICE 6:MARKETING PLAN (2.5 POINTS)

2. INTERNATIONAL MARKETING: SECOND SEMESTER PRACTICES
PRACTICE 1: CASE ANALYSIS I (1 POINT)
 ORAL PRESENTATION ACCORDING TO THE CASE ANALYSIS EXAMPLE.
THE ORAL PRESENTATION PARAMETERS WILL BE TAKEN INTO ACCOUNT
WHEN GRANDING.
DUE DATE: DECEMBER THE 19TH

3. INTERNATIONAL MARKETING: SECOND SEMESTER PRACTICES
 CASE ANALYSIS I
 ZOECOM CORPORATION
 PROCTER AND GAMBLE
 DR PEPPER/ SEVEN UP INC
 AMBER INN AND SUITES

4. INTERNATIONAL MARKETING: SECOND SEMESTER PRACTICES
PRACTICE 2: CASE ANALYSIS II (1 POINT)
 ORAL PRESENTATION ACCORDING TO THE CASE ANALYSIS EXAMPLE.
THE ORAL PRESENTATION PARAMETERS WILL BE TAKEN INTO ACCOUNT
WHEN GRANDING.
DUE DATE: JANUARY THE 9TH

5. INTERNATIONAL MARKETING: SECOND SEMESTER PRACTICES
 CASE ANALYSIS II
 CRESFIELD FURNITURE INDUSTRIES A
 CRESTFIEL FURNITURE INDUSTRIES B
 GODIVA
 DRYPERS

6. INTERNATIONAL MARKETING: SECOND SEMESTER PRACTICES
PRACTICE 3: ADVERT PORTFOLIO (0.5 POINTS)
 CHOOSE 5 DIFFERENT ADVERTS AND ANALYZE THEM IN AN
ORAL PRESENTATION. EACH GROUP WILL CHOOSE A DIFFERENT
MODEL OF ANALYSIS.
MODEL 1: COPY STRATEGY
MODEL 2: CWP
MODEL 3: CREATIVE STRATEGY (OGYLVY)
MODEL 4: INTEGRATED MODEL
MODEL 5: MODEL BASED ON THE IMPACT (BERNBACH)
MODEL 6: OUR MODEL
 DUE DATE: JANUARY 16TH

7. INTERNATIONAL MARKETING: SECOND SEMESTER PRACTICES
PRACTICE 4: LOGISTICS, RETAILING AND WAREHOUSING (0.5 P)
PRESENTATION: CHOOSE JUST ONE TOPIC. MAX. 5-7 SLIDES
1. LOGISTICS MAIN ACTIVITIES: TRANSPORTATION AND WAREHOUSING
2. PLANNING AND ARRANGING TRANSPORT
3. SHIPPING GOODS: LOADING AND SHIPPING INSTRUCTIONS
4. LOGISTICS: INTERNATIONAL TRADE
5. WAREHOUSING I: INVENTORY MANAGEMENT, BARCODING AND
MATERIAL HANDLING.

8. INTERNATIONAL MARKETING: SECOND SEMESTER PRACTICES
PRACTICE 4: LOGISTICS, RETAILING AND WAREHOUSING (0.5 P)
PRESENTATION: CHOOSE JUST ONE TOPIC. MAX. 5-7 SLIDES
6. WAREHOUSING II: UNITIZATION, PACKAGING AND PRICING
STRATEGIES
7. PROCUREMENT: DEFINITION AND TRAITS
8. DOCUMENTATION AND FINANCE: IMPORT INSTRUCTIONS AND
PAYMENT METHODS
9. LOGISTICS AND SUPPLY CHAIN MANAGEMENT
10. OUTSOURCING
11. RETAILING: DEFINITION AND TYPES
12. LOGISTICS: DIFFERENT WAYS OF TRANSPORT
 DUE DATE: JANUARY THE 23TH
 STRUCTURE: ENGLISH FOR LOGISTICS (OXFORD)

9. INTERNATIONAL MARKETING: SECOND SEMESTER PRACTICES
PRACTICE 5: SALES PLAN/ RETAILING CASE ANALYSIS (0.5
POINT)
 SALES PLAN: POWER POINT PRESENTATION WITH A SELLING
PLAN/ RETAILING CASE ANALYSIS.
 STRUCTURE: SEE UNIT FOR SALES PLAN
 CASE ANALYISIS STRUCTURE FOR THE RETAILING CASE STUDY
 DUE DATE: JANUARY THE 30TH

10. INTERNATIONAL MARKETING: SECOND SEMESTER PRACTICES
PRACTICE 5: SALES PLAN/ RETAILING CASE ANALYSIS (0.5
POINT)
 RETAILING CASE ANALYSIS
STEFANEL CANADA
SWISHER MOWER
GOODYEAR TIRE
 SALES PLAN
DÉCIMAS SALES PLAN IN FRANCE
LLAOLLAO SALES PLAN IN FRANCE
SALES PLAN CHOOSED BY THE STUDENT

11. INTERNATIONAL MARKETING: SECOND SEMESTER PRACTICES
PRACTICE 6: INTERNATIONAL MARKETING PLAN (3 POINTS)
 INTERNATIONAL MARKETING PLAN: DEVELOP AN
INTERNATIONAL MARKETING PLAN FROM AN EXISTING
SPANISH/ FRENCH COMPANY. ORAL PRESENTATION IN ENGLISH
AND WRITTEN REPORT IN SPANISH OR ENGLISH.
 STRUCTURE: SEE UNIT 8
 DUE DATE: MARCH THE 6TH

12. INTERNATIONAL MARKETING: SECOND SEMESTER PRACTICES
PRACTICE 6: INTERNATIONAL MARKETING PLAN (2.5 POINTS)
 EXTENSION: MAX. 15 PAGES /MIN. 10 PAGES
 GROUPS: 2/3 PEOPLE
 OTHER INSTRUCTIONS:
TIMES NEW ROMAN 12
PARAGRAPH 1.5
EPIGRAPHS IN BLACK
PRINTED
PLASTIC FOLDER ( FUNDA CON GUSANILLO O SIMILARES)