The Red Herring that is Google Pagerank

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The Red Herring that is Google Pagerank

  1. 1. The Red Herring that is Google Pagerank
  2. 2. Google likes to offer all kinds of neat little tips and cluesregarding how it views sites. Google PageRank is one such tool, but with questionable value.
  3. 3. The Red Herring that is Google PageRank
  4. 4. Google is a highly secretive beast. If you are trying to optimize your site to obtain high rankings, Google willprovide you with little or no information. It even fails toshow all of the links it is counting to your site, a negative step that no other engine takes. What Google does provide, however, is the Google PageRank for sites.
  5. 5. So, what does the Google PageRank really mean? Notmuch. Originally, it was thought to be a measure of valuecompared to other sites. Google still touts the tool as this, but this claim appears a bit dubious. A site with a PageRank of 5 will not necessarily outrank a site with a PageRank of 3. You can perform a search on Google forpractically any keyword and see as much by looking at the top 5 returned listings.
  6. 6. Google PageRank is an interesting tool in a very generalsense. It can be used to determine that Google has found your site and how it generally values it compared to others. Just keep in mind that it does not actually mean much of anything when it comes to rankings.
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