SlideShare a Scribd company logo
1 of 19
Universal Pitch Deck: Title
Keep it simple:
Company Name, Logo,
Tagline and Website
Free Powerpiont Template (July 2013) designed by
Joann Sondy | Creative Aces Corp.
Design & Digital Publishing
www.creativeaces.com
@joannsondy
Overview Slide
 Do this last, it is the “attention grabber.”
 Write concise and strong copy.
Reverse copy goes here.
Keep it brief and don’t reduce the font size.
The Problem
 What is the problem that your services/product will solve?
 If more than one, keep it clear and simple.
 Why have customers contacted you in the past?
 What situation is causing a problem for your niche market?
Reverse copy goes here.
Keep it brief and don’t reduce the font size.
The Solution
 Describe your business, be concise.
 Include compelling benefits, accompany
with a defining graphic that illustrates your
product or service.
This is a critical point, you either have your
audience hooked by now or you’ve lost ‘em.
The Opportunity
 Quick synopsis of market.
 Include size and growth of market for
the next several years; focusing on
niche or segments of your market
and percentage you’ll dominate.
Graphs can provide visual
interest and convey the
message without copy
blocks.
2008.0 2009.0 2010.0 2011.0
$0
$100
$200
$300
$400
$500
$600
$700
$800
Chart Title Here
Item1 Item2 Item3 Item4
Technology
 HOW you/your company will deliver
products and services to the client?
 This is your value proposition.
Before and after diagrams from case studies, partners
essential to the process, etc.
Unique Competitive Advantage
 Team, relationships, new insights,
expertise.
 What makes these special?
 Why should your potential customers
care?
This is also called your “unique selling
proposition” or USP.
Competitive Landscape
 Who are your direct competitors?
 What differentiates you/your company?
Everyone has competitor, so ask yourself,
again, “why do my customers work with me?”
“Go To” Market Strategy
 This is your ideal customer profile and how
you’ve crafted your marketing plan to
address those key problems.
How and what do my customers buy?
Financial Roadmap
 No doubt this is the most critical slide in any
investor pitch deck!
 For those not seeking investment funding, this
slide can be used as an exercise to establish
projections for revenue and expenses; key to
pricing your product/services.
This slide is best implemented for those seeking
funding. A deep understanding of the business model
and financial projections for ~ 5 years out. Revenue
and expense analysis, capital investments, more.
Be prepared for questions.
Current Status
 What have you already accomplished?
 Next steps?
Reverse copy block for awards, certifications, target
achievements, etc.
The Team
 Emphasize what YOU bring to the table;
relevant accomplishments, etc.
 Who’s on the team, strategic partners?
 How do all team members contribute?
Reverse copy block for awards, certifications, target
achievements, client testimonials, etc.
Summary
Summarize your THREE strongest points;
distilled down to memorable sound bites.
Solicit feedback and interaction, “Q&A”.
What is your CALL TO ACTION?
How obtain more information?
Now, go back and rewrite the
Overview slide/page.
Sample Formats
The following slides
are my standard five
formats which you
can pick up and
quickly customize.
Bullet Slide
 Line 1
 Line 2
 Line 2b
TEXT & GRAPHIC LAYOUT
 Introductory text
here.
Table slide
Col1 Col2 Col3 Col4
Row1 ## ## ## ##
Row2
Row2
Row4
Bar Chart
2008.0 2009.0 2010.0 2011.0
$0
$100
$200
$300
$400
$500
$600
$700
$800
Chart Title Here
Item1 Item2 Item3 Item4
Simple org chart

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"Color Mosaic" Free Presentation Template (July 2013)

  • 1. Universal Pitch Deck: Title Keep it simple: Company Name, Logo, Tagline and Website Free Powerpiont Template (July 2013) designed by Joann Sondy | Creative Aces Corp. Design & Digital Publishing www.creativeaces.com @joannsondy
  • 2. Overview Slide  Do this last, it is the “attention grabber.”  Write concise and strong copy. Reverse copy goes here. Keep it brief and don’t reduce the font size.
  • 3. The Problem  What is the problem that your services/product will solve?  If more than one, keep it clear and simple.  Why have customers contacted you in the past?  What situation is causing a problem for your niche market? Reverse copy goes here. Keep it brief and don’t reduce the font size.
  • 4. The Solution  Describe your business, be concise.  Include compelling benefits, accompany with a defining graphic that illustrates your product or service. This is a critical point, you either have your audience hooked by now or you’ve lost ‘em.
  • 5. The Opportunity  Quick synopsis of market.  Include size and growth of market for the next several years; focusing on niche or segments of your market and percentage you’ll dominate. Graphs can provide visual interest and convey the message without copy blocks. 2008.0 2009.0 2010.0 2011.0 $0 $100 $200 $300 $400 $500 $600 $700 $800 Chart Title Here Item1 Item2 Item3 Item4
  • 6. Technology  HOW you/your company will deliver products and services to the client?  This is your value proposition. Before and after diagrams from case studies, partners essential to the process, etc.
  • 7. Unique Competitive Advantage  Team, relationships, new insights, expertise.  What makes these special?  Why should your potential customers care? This is also called your “unique selling proposition” or USP.
  • 8. Competitive Landscape  Who are your direct competitors?  What differentiates you/your company? Everyone has competitor, so ask yourself, again, “why do my customers work with me?”
  • 9. “Go To” Market Strategy  This is your ideal customer profile and how you’ve crafted your marketing plan to address those key problems. How and what do my customers buy?
  • 10. Financial Roadmap  No doubt this is the most critical slide in any investor pitch deck!  For those not seeking investment funding, this slide can be used as an exercise to establish projections for revenue and expenses; key to pricing your product/services. This slide is best implemented for those seeking funding. A deep understanding of the business model and financial projections for ~ 5 years out. Revenue and expense analysis, capital investments, more. Be prepared for questions.
  • 11. Current Status  What have you already accomplished?  Next steps? Reverse copy block for awards, certifications, target achievements, etc.
  • 12. The Team  Emphasize what YOU bring to the table; relevant accomplishments, etc.  Who’s on the team, strategic partners?  How do all team members contribute? Reverse copy block for awards, certifications, target achievements, client testimonials, etc.
  • 13. Summary Summarize your THREE strongest points; distilled down to memorable sound bites. Solicit feedback and interaction, “Q&A”. What is your CALL TO ACTION? How obtain more information? Now, go back and rewrite the Overview slide/page.
  • 14. Sample Formats The following slides are my standard five formats which you can pick up and quickly customize.
  • 15. Bullet Slide  Line 1  Line 2  Line 2b
  • 16. TEXT & GRAPHIC LAYOUT  Introductory text here.
  • 17. Table slide Col1 Col2 Col3 Col4 Row1 ## ## ## ## Row2 Row2 Row4
  • 18. Bar Chart 2008.0 2009.0 2010.0 2011.0 $0 $100 $200 $300 $400 $500 $600 $700 $800 Chart Title Here Item1 Item2 Item3 Item4