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www.jrlacson.com
CPA, CISA, CIA, CLSSGB(c), CII (Award)
SVP / Chief Financial Officer & Board Member
(Philippines, Guam & Micronesia)
@ AIG
Former Chief Financial Officer
@ QBE Insurance (Asia Pacific) Philippines
Former VP / Head of Finance, IT, Projects & Audit
@ National Reinsurance Corporation
Former Associate Manager, Risk Advisory
@ KPMG Philippines
1
JEF LACSON
https://www.linkedin.com/in/jrlacson/
jrlacson1@gmail.com
Life of a CFO
Junior Financial &
Investment Executives
-----------------------------
University of Santo Tomas
19 Jan 2019
www.jrlacson.com
2
www.jrlacson.com
Who is the
www.jrlacson.com
My Timeline3
15 April 1984
Graduated
Elementary
Graduated
High School
Graduated
College - Accountancy
Graduate
Masters –
Economics
CPA CIA CLSSGB CII
1st
Child
2nd
Child
Married
Senior Associate
CISA
Senior Auditor
Supervising Senior
1st
Car
1st
House
Associate Manager
Board Member,
Senior Vice President &
Chief Financial Officer
Vice President & Head
of Finance
Senior Assistant Vice
President & Chief
Information Officer
Assistant Vice
President & Chief Audit
Executive
Senior Manager
Family
Life Years
Professional
Education
My Life Principles
1. Aim to do better (THAN YOURSELF) and of value to others
2. Do it right or not do it at all (DON’T WASTE YOUR TIME)
3. Money is not a PRIMARY motivator
4. Go through the process, without shortcuts – AS MUCH AS POSSIBLE
5. Ignore, focus & share more – AS LONG AS YOU CAN
6. Recognize & appreciate your support system (HAPPY WIFE, HAPPY
LIFE)
7. Hard work pays-off AT THE RIGHT TIME (Faith, Patience & Appreciation)
www.jrlacson.com
My Team4
CFO
(PH, GU & FM)
Operations
Controller
FP&A
Treasury &
Investments
Regional FP&A
CFO
(APAC)
Regulatory Controller
AP/AR
FC Controllership PH
Reporting Lead
Financial Reporting
Lead
Financial Reporting
Financial Reporting
FP&A
Disbursement
Other Finance
Operations
FC FinOps
PH Lead
System
Operations
Collections APAC Lead
AR / Collections
Actuaries Banks
AR / Collections
AR / Collections
Regional Actuary Regional Treasury Regional InvestmentsRegional Tax
FC SAP Operations
PH Lead
FC FinOps
APAC Lead
FC Controllership GL
Close APAC Lead
GL Close / General
Accounting
Lead
GL Close / General
Accounting
GL Close / General
Accounting
FC Controllership
Lead
FC FinOps Lead FC Tax Lead
FC Tax Reporting
APAC Lead
Tax Reporting
FC Tax Reporting Lead
Indirect Tax
Kishore Kumar**
Ashish Sardana*
Pallavi Saini
Taj Mohammed
Direct Tax
Vinayak L Kulkarni
To be confirmed
**Senior Manager
*Manager
EY Treasury SEA Lead
Treasury - Operations
Treasury - Operations
Treasury - Operations
Treasury Operations
Head
FC RI APAC
Lead
Reinsurance
FC RI Lead
FC Intercompany Lead
FC Intercompany Ins.
& Claims Lead
FC Intercompany
Reporting Lead
FC APAC IC GOE &
Reporting
PH IC GOE &
Reporting
Global Reinsurance
PinebridgeRegulators - Others Auditors
Capital Management
Regulators - BIR
GIA Deputy GM
GIA Gen. Manager
Work Contribution
>50%
25-50%
<25%
Oversight / Supervisory
External
FP&ASystem Ops Controllership RITax Treasury Ops AR/Collections
Treasury InvestmentsReinsuranceTaxActuaryCapitalFP&A
Intercompany
Treasury – Bank Admin
OFFSHORE
www.jrlacson.com
How do I start my day?5
www.jrlacson.com
www.jrlacson.com
My Tasks List6
www.jrlacson.com
My Calendars7
www.jrlacson.com
How do I start my day?8
www.jrlacson.com
www.jrlacson.com
My Day9
www.jrlacson.com
Life-Work Integration10
www.jrlacson.com
How to become a CFO?11
INITIATIVELEADERSHIP
COMMUNICATION
www.jrlacson.com
Evolving Roles & Challenges12
www.jrlacson.com
How to be a CFO?
www.jrlacson.com
Be involved & influenceForward-looking
Manage your Time & People
13
Never stop learning & teaching Think about investments,
not expenses
www.jrlacson.com
14
www.jrlacson.com
My Timeline15
15 April 1984
Graduated
Elementary
Graduated
High School
Graduated
College - Accountancy
Graduate
Masters –
Economics
CPA CIA CLSSGB CII
1st
Child
2nd
Child
Married
Senior Associate
CISA
Senior Auditor
Supervising Senior
1st
Car
1st
House
Associate Manager
Board Member,
Senior Vice President &
Chief Financial Officer
Vice President & Head
of Finance
Senior Assistant Vice
President & Chief
Information Officer
Assistant Vice
President & Chief Audit
Executive
Senior Manager
Family
Life Years
Professional
Education
My Life Principles
1. Aim to do better (THAN YOURSELF) and of value to others
2. Do it right or not do it at all (DON’T WASTE YOUR TIME)
3. Money is not a PRIMARY motivator
4. Go through the process, without shortcuts – AS MUCH AS POSSIBLE
5. Ignore, focus & share more – AS LONG AS YOU CAN
6. Recognize & appreciate your support system (HAPPY WIFE, HAPPY
LIFE)
7. Hard work pays-off AT THE RIGHT TIME (Faith, Patience & Appreciation)
www.jrlacson.com
16
Think BIG, start SMALL
Work HARD, then SMART
Whatever you do, do it with all your heart..

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Life of A CFO

  • 1. www.jrlacson.com CPA, CISA, CIA, CLSSGB(c), CII (Award) SVP / Chief Financial Officer & Board Member (Philippines, Guam & Micronesia) @ AIG Former Chief Financial Officer @ QBE Insurance (Asia Pacific) Philippines Former VP / Head of Finance, IT, Projects & Audit @ National Reinsurance Corporation Former Associate Manager, Risk Advisory @ KPMG Philippines 1 JEF LACSON https://www.linkedin.com/in/jrlacson/ jrlacson1@gmail.com Life of a CFO Junior Financial & Investment Executives ----------------------------- University of Santo Tomas 19 Jan 2019
  • 3. www.jrlacson.com My Timeline3 15 April 1984 Graduated Elementary Graduated High School Graduated College - Accountancy Graduate Masters – Economics CPA CIA CLSSGB CII 1st Child 2nd Child Married Senior Associate CISA Senior Auditor Supervising Senior 1st Car 1st House Associate Manager Board Member, Senior Vice President & Chief Financial Officer Vice President & Head of Finance Senior Assistant Vice President & Chief Information Officer Assistant Vice President & Chief Audit Executive Senior Manager Family Life Years Professional Education My Life Principles 1. Aim to do better (THAN YOURSELF) and of value to others 2. Do it right or not do it at all (DON’T WASTE YOUR TIME) 3. Money is not a PRIMARY motivator 4. Go through the process, without shortcuts – AS MUCH AS POSSIBLE 5. Ignore, focus & share more – AS LONG AS YOU CAN 6. Recognize & appreciate your support system (HAPPY WIFE, HAPPY LIFE) 7. Hard work pays-off AT THE RIGHT TIME (Faith, Patience & Appreciation)
  • 4. www.jrlacson.com My Team4 CFO (PH, GU & FM) Operations Controller FP&A Treasury & Investments Regional FP&A CFO (APAC) Regulatory Controller AP/AR FC Controllership PH Reporting Lead Financial Reporting Lead Financial Reporting Financial Reporting FP&A Disbursement Other Finance Operations FC FinOps PH Lead System Operations Collections APAC Lead AR / Collections Actuaries Banks AR / Collections AR / Collections Regional Actuary Regional Treasury Regional InvestmentsRegional Tax FC SAP Operations PH Lead FC FinOps APAC Lead FC Controllership GL Close APAC Lead GL Close / General Accounting Lead GL Close / General Accounting GL Close / General Accounting FC Controllership Lead FC FinOps Lead FC Tax Lead FC Tax Reporting APAC Lead Tax Reporting FC Tax Reporting Lead Indirect Tax Kishore Kumar** Ashish Sardana* Pallavi Saini Taj Mohammed Direct Tax Vinayak L Kulkarni To be confirmed **Senior Manager *Manager EY Treasury SEA Lead Treasury - Operations Treasury - Operations Treasury - Operations Treasury Operations Head FC RI APAC Lead Reinsurance FC RI Lead FC Intercompany Lead FC Intercompany Ins. & Claims Lead FC Intercompany Reporting Lead FC APAC IC GOE & Reporting PH IC GOE & Reporting Global Reinsurance PinebridgeRegulators - Others Auditors Capital Management Regulators - BIR GIA Deputy GM GIA Gen. Manager Work Contribution >50% 25-50% <25% Oversight / Supervisory External FP&ASystem Ops Controllership RITax Treasury Ops AR/Collections Treasury InvestmentsReinsuranceTaxActuaryCapitalFP&A Intercompany Treasury – Bank Admin OFFSHORE
  • 5. www.jrlacson.com How do I start my day?5 www.jrlacson.com
  • 8. www.jrlacson.com How do I start my day?8 www.jrlacson.com
  • 11. www.jrlacson.com How to become a CFO?11 INITIATIVELEADERSHIP COMMUNICATION
  • 13. www.jrlacson.com How to be a CFO? www.jrlacson.com Be involved & influenceForward-looking Manage your Time & People 13 Never stop learning & teaching Think about investments, not expenses
  • 15. www.jrlacson.com My Timeline15 15 April 1984 Graduated Elementary Graduated High School Graduated College - Accountancy Graduate Masters – Economics CPA CIA CLSSGB CII 1st Child 2nd Child Married Senior Associate CISA Senior Auditor Supervising Senior 1st Car 1st House Associate Manager Board Member, Senior Vice President & Chief Financial Officer Vice President & Head of Finance Senior Assistant Vice President & Chief Information Officer Assistant Vice President & Chief Audit Executive Senior Manager Family Life Years Professional Education My Life Principles 1. Aim to do better (THAN YOURSELF) and of value to others 2. Do it right or not do it at all (DON’T WASTE YOUR TIME) 3. Money is not a PRIMARY motivator 4. Go through the process, without shortcuts – AS MUCH AS POSSIBLE 5. Ignore, focus & share more – AS LONG AS YOU CAN 6. Recognize & appreciate your support system (HAPPY WIFE, HAPPY LIFE) 7. Hard work pays-off AT THE RIGHT TIME (Faith, Patience & Appreciation)
  • 16. www.jrlacson.com 16 Think BIG, start SMALL Work HARD, then SMART Whatever you do, do it with all your heart..