1. Uttar Pradesh
The “Rainbow of Opportunities”
Presented By
Jatinder Pal Singh
“A good hockey player plays where the puck is. A great hockey player plays where the
puck is going to be”
Wayne Douglas Gretzky.
And the puck has already started rolling towards Uttar Pradesh.
Business Standard dated November 1, 2010 reports “Industry chamber Assocham
today released ‘Uttar Pradesh: Vision 2020’, which projects the Gross Domestic Product
(GDP) of the state to touch Rs 4,43,000 crore by 2019-20, up from Rs 2,70,849 crore in
2008-09.
The paper says the 64 per cent rise in GDP would be mainly due to robust growth in
sectors like service, agriculture, small and medium enterprises (SMEs), tourism and
hospitality and infrastructure.” This is one those many news on the potential of Uttar
Pradesh market which are making rounds these days.
In a special report on the State, Associate Chambers of Commerce and Industry of India
(ASSOCHAM) has named the State a “ Rainbow of Opportunities” and has decided
to “adopt” the State wherein ASSOCHAM will market the brand Uttar Pradesh nationally
and internationally to woo the investors worldwide to invest in the State.
Uttar Pradesh, often referred to as U.P., is a state located in the northern part of India
covering highest part of the fertile Gangetic plains. With a population of over 190 million
people, it is India's most populous state, as well as the world's most populous sub-
national entity. Were it a nation in its own right, Uttar Pradesh would be the world's
sixth most populous country. Not only on the Population front but Uttar Pradesh is also
the LARGEST economy of North India and the SECOND LARGEST state-economy in
India. It is this huge population base and gigantic economy which makes the State an
attractive destination for Corporate Strategists and Marketeers.

2. Uttar Pradesh has the longest network of rivers and canals of 28500 km. 72 %
population is dependent upon agriculture. The state is the largest producer of wheat,
sugarcane, tobacco and potato, and its contribution to India's total production varies
from 30 to 50 per cent. UP accounts for 24 per cent of India’s sugar production.Being
one of the largest producers of sugar cane, the state is well known as India’s sugar
bowl. The affluence of agriculture spurred the growth of allied industries like cold
storage and warehousing also.
Uttar Pradesh is a home to 15% of India’s livestock population which has allowed the
leather industry to flourish in the state. Kanpur and Agra have emerged as the hubs for
leather goods in the country.
Key industries flourishing in Uttar Pradesh are cement, vegetable oils, Jute,
brass-ware, sugar production, Carpet, hand-loom, cotton & woollen textiles, leather &
footwear, distilleries & breweries, glassware & bangles. Shahjahanpur, Mirzapur,
Badohi, Khamaria and Agra are main hubs for carpet industry in Uttar Pradesh.
According to a report by India Brand Equity Foundation (IBEF), the hand-loom and
handicraft sectors provide livelihood to over 200,000 people in the state. The state also
accounts for about 60% of India’s total handicraft exports.
The Western part of the State has close proximity to New Delhi, the National Capital
of India. The region has seen a wonderful growth in the cities like Noida, Ghaziabad
and Meerut and true potential of this regions is still to be witnessed. This region
is already a home to many Software majors like Adobe Systems, Birla Soft, HCL
Technologies, Tech Mahindra etc and electronics majors like Samsung Electronics, ST
Microelectronics, LG etc. Uttar Pradesh is the largest producer of electronic goods and
is the fourth largest exporter of software products from the country.
Moreover 12% of the Uttar Pradesh comes under Dehi Mumbai Industrial Corridor
(DMIC). DMIC is a planned industrial corridor which would extend from Delhi to Mumbai
passing through Haryana, Rajasthan, Uttar Pradesh, Madhya Pradesh, Gujrat and
Maharashtra. This corridor would be extended along the Northern Railways corridor
and Western part of the Golden Quadrilateral. This regions is poised to see a robust
industrial growth which is going to spur Socio-Economic growth of the regions to new
heights. Following parts of the State come under “Investment Region” and “Industrial
Area” regions of the DMIC.
i. Investment Region : Dadri-Noida- Ghaziabad Region in Uttar

3. Pradesh as General Manufacturing Investment Region
ii. Industrial Area : Meerut-Muzaffarnagar Zone in Uttar Pradesh as
Engineering & Manufacturing Industrial Area
Uttar Pradesh is home to the most attractive tourist destinations like Agra, Fatehpur
Sikri, Varanasi, Sarnath, Vrindavan, Jhansi and many more. UP is a tourist hot spot that
attracts tourists from all over the world as it is considered to be the essence of India.
The State attracts highest number of domestic tourists in the country.
Huge population base, second biggest economy, rich farming community, diversified
industrial base ranging from Software development to tourism makes the State a big
potential market for all sorts of industries. The underlying potential of the market has
already been accepted and authenticated by Industrial bodies like ASSOCHAM.