4. Please choose which billboard design you prefer. 65% 35% 42 out of 65 respondents preferred the billboard design with one tie
5. Please explain why you selected this (one tie) version of the design. “I just thought the one with two ties was a little redundant. Also, by having two ties, it draws away from the product being advertised.” “The other tie was unnecessary and just cluttered up the ad.” “It was easier to grasp the point of the comparison more quickly with just one tie, not two.” “The billboard with two ties (boring) detracts a bit from the brilliant gift because the marbles are pushed more to the right. The billboard with only one tie is more balanced and the message is still the same. It looks better and feels better.” “did not see the need to have 2 ties; left me wondering why 2 ties instead of concentrating on the actual intent.” “Since it's a billboard, there's probably only a short timespan (a couple of seconds), for a driver to view it. The lesser irrelevant info there is, the better. “ “The two tie version is completely redundant, and it makes much more sense to set up a binary comparison with just two objects. The two tie sign gives the impression that the printer made a mistake and accidentally printed double tie images.” “The one tie version seems more creative. For the two tie version, I think it would've been more creative if you had thought of two boring items instead of doing the tie twice. Maybe you could've had a tie and a pencil (both of those are boring) and that would've seemed more creative. Since the one tie version only had the one tie, which was boring, and then the alternative- it seemed more creative. It was also a bit simpler, while still expressing your point, which is always appreciated.”
6. Please explain why you selected this (two tie) version of the design. “Because it rymes and then the word brilliant looks and sounds better. Onthe other hand just boring and brilliant(one tie) seems just plain to me.” “I thought that the repetition of the word 'boring' was very smart.” “the two tie billboard is more clear as to the product, the one tie option doesn't make the point as clearly in a glance which is all you get at a billboard” “the extra 'boring' made it clearer, the point that was being made. One 'boring' looked out of place.” “I don't really have a reason. There was virtually no difference. I chose the one that said boring twice because it seemed to be more logical.” I thought it was funnier when the tie was given as an example twice.” “I think emphasizing 'boring gifts' a little more, as with the two ties, gives a better contrast with the idea of the 'brilliant' gift. I admit that it took me a moment to see the difference between the two, however.”
