Kristen Craft with Wistia joined us for our latest HUG meeting to discuss how to get started with Video Marketing in your business.

1. Des Moines HubSpot
User Group
SparkReaction + Wistia:
Video Marketing
Brian
Wajda
SparkReaction
Kristen Craft
Wistia

3. Video hosting and
analytics

4. Why use
video?
@wistia

5. @wistia
Reason #1

6. @wistia
Reason #2

7. Amazing for commodities like soap and razor blades.

8. Less amazing for non-commodities like software and
services.

9. @wistia
MagicTricks.com

10. @wistia
WiseGrass Lawn
Care

11. Old way of thinking.

12. New way of thinking.

14. Video Goals?

15. Understanding your
product better.
@wistia

16. @wistia

17. Relating to you as
actual humans.
@wistia

18. @wistia
MixerDirect.com

19. Connectivity and
eagerness to share.
@wistia

20. @wistia
Moz!

21. Add personality to
something dry.
@wistia

22. Surveys can feel
mundane and cold.
@wistia

25. How?
@wistia

26. Start
small.
@wistia

27. “Low-Risk Video”
•For a smaller audience
•For a more forgiving audience
•Not front & center on your site
@wistia

28. FAQ answers in video format

29. FAQ answers in video format

30. FAQ answers in video format

31. Other “low-risk”
ways to get started

32. Add a human face to a webinar.

33. Add a human face to a webinar.
Explain a workflow in a support
or documentation video.

34. Add a human face to a webinar.
Explain a workflow in a support
or documentation video.
Add a video to a blog post.

35. Add a human face to a webinar.
Explain a workflow in a support
or documentation video.
Add a video to a blog post.
Announce a new feature.

36. Important to-dos—
1.Invest in good lighting:

37. Important to-dos—
1.Invest in good lighting
2.Script before you shoot

38. Important to-dos—
1.Invest in good lighting
2.Script before you shoot
3.Use the camera you have:

39. Important to-dos—
1.Invest in good lighting
2.Script before you shoot
3.Use the camera you have
4.Pay attention to analytics

41. Important to-dos—
1.Invest in good lighting
2.Script before you shoot
3.Use the camera you have
4.Pay attention to analytics
5.Stay under 90 seconds

43. wistia.com/learning

44. Stay in touch!
kristen@wistia.com
@thecrafty
brian@sparkreaction.com
@brianjoelwajda

45. Helpful Resources
Video Marketing: It’s Time!
http://blog.sparkreaction.com/video-marketing-its-time
HubSpot + Wistia Integration:
http://knowledge.hubspot.com/how-to-integrate-hubspot-and-wistia
Wistia Learning center:
http://wistia.com/learning
HubSpot blog post on getting started:
http://blog.hubspot.com/marketing/how-to-make-a-video-ht
@SparkReaction @wistia
@brianjoelwajda @thecrafty