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DSM HUG - Video Marketing w/ Wistia

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Kristen Craft with Wistia joined us for our latest HUG meeting to discuss how to get started with Video Marketing in your business.

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DSM HUG - Video Marketing w/ Wistia

  1. 1. Des Moines HubSpot User Group SparkReaction + Wistia: Video Marketing Brian Wajda SparkReaction Kristen Craft Wistia
  2. 2. Video hosting and analytics
  3. 3. Why use video? @wistia
  4. 4. @wistia Reason #1
  5. 5. @wistia Reason #2
  6. 6. Amazing for commodities like soap and razor blades.
  7. 7. Less amazing for non-commodities like software and services.
  8. 8. @wistia MagicTricks.com
  9. 9. @wistia WiseGrass Lawn Care
  10. 10. Old way of thinking.
  11. 11. New way of thinking.
  12. 12. Video Goals?
  13. 13. Understanding your product better. @wistia
  14. 14. @wistia
  15. 15. Relating to you as actual humans. @wistia
  16. 16. @wistia MixerDirect.com
  17. 17. Connectivity and eagerness to share. @wistia
  18. 18. @wistia Moz!
  19. 19. Add personality to something dry. @wistia
  20. 20. Surveys can feel mundane and cold. @wistia
  21. 21. How? @wistia
  22. 22. Start small. @wistia
  23. 23. “Low-Risk Video” •For a smaller audience •For a more forgiving audience •Not front & center on your site @wistia
  24. 24. FAQ answers in video format
  25. 25. FAQ answers in video format
  26. 26. FAQ answers in video format
  27. 27. Other “low-risk” ways to get started
  28. 28. Add a human face to a webinar.
  29. 29. Add a human face to a webinar. Explain a workflow in a support or documentation video.
  30. 30. Add a human face to a webinar. Explain a workflow in a support or documentation video. Add a video to a blog post.
  31. 31. Add a human face to a webinar. Explain a workflow in a support or documentation video. Add a video to a blog post. Announce a new feature.
  32. 32. Important to-dos— 1.Invest in good lighting:
  33. 33. Important to-dos— 1.Invest in good lighting 2.Script before you shoot
  34. 34. Important to-dos— 1.Invest in good lighting 2.Script before you shoot 3.Use the camera you have:
  35. 35. Important to-dos— 1.Invest in good lighting 2.Script before you shoot 3.Use the camera you have 4.Pay attention to analytics
  36. 36. Important to-dos— 1.Invest in good lighting 2.Script before you shoot 3.Use the camera you have 4.Pay attention to analytics 5.Stay under 90 seconds
  37. 37. wistia.com/learning
  38. 38. Stay in touch! kristen@wistia.com @thecrafty brian@sparkreaction.com @brianjoelwajda
  39. 39. Helpful Resources Video Marketing: It’s Time! http://blog.sparkreaction.com/video-marketing-its-time HubSpot + Wistia Integration: http://knowledge.hubspot.com/how-to-integrate-hubspot-and-wistia Wistia Learning center: http://wistia.com/learning HubSpot blog post on getting started: http://blog.hubspot.com/marketing/how-to-make-a-video-ht @SparkReaction @wistia @brianjoelwajda @thecrafty

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