Brand launch groovy joseph morales, ceo of unilab

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Reformulated Brand Launch Groovy Joseph Morales,. CEO of Unilab Joseph Gabriel N. Morales v54 Marketing Management 3rd Sem SY 2010-2011 under Prof. Joseph de Ungria Ateneo Graduate School Of Business

Technology Health & Medicine

The Story Behind...

I was lost in a GROVE

And got trapped in the poison iVY

Good thing I got a
“JOSEPH-rut” gum.
So I took one.

...the groovyness..

I heard a cow say Moo--

I followed where the
sound originated,
which led me to the
rails. Eventually I was
able to return home
alive.

...and success...

Unilab learned that I survived.
They said they realize I was so
important, they did not want to
lose me to competition that is
why I was the first in Unilab
history to be promoted from
medical representative to CEO.

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Brand launch groovy joseph morales, ceo of unilab

1. MOo-- GROVE-- JOSEPH-rut RALES (rails) (Poison) iVY Groovy Joseph Morales, CEO of Unilab Joseph Gabriel Morales June 2011

2. Reformulated Personal Brand Launch Sounds like “Rails” GROVE-- Sounds like “JOSEPH-rut” Moo-- iVY (poison ivy)

3. The Story Behind... I was lost in a GROVE And got trapped in the poison iVY Good thing I got a “JOSEPH-rut” gum. So I took one.

4. ...the groovyness.. I heard a cow say Moo-- I followed where the sound originated, which led me to the rails. Eventually I was able to return home alive.

5. ...and success... Unilab learned that I survived. They said they realize I was so important, they did not want to lose me to competition that is why I was the first in Unilab history to be promoted from medical representative to CEO.

Brand launch groovy joseph morales, ceo of unilab

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