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Dmaw Presentation July 13 0 Final

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EurekaFacts
EurekaFacts

Presentation at the DMAW Bridges conference. The story behind the first billion dollars. a case study on customer profiling, segmentation and precision targeting

BusinessEconomy & Finance
1 of 12
By Frank Peterson Jr., Vice President MGI Jorge Restrepo, President EurekaFacts Direct Marketing Optimization: The story behind the first Billion dollars Presented at the 2006 Direct Marketing Association Conference
The Story ,[object Object],[object Object],[object Object],[object Object]
The Landscape ,[object Object],[object Object],[object Object],[object Object]
The Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Components ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customer Profiling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customer data Usage Demographic, household data Geography, geo-demographics, etc Targeted offers Targeted offers
Offer Targeting ,[object Object],[object Object],[object Object],[object Object]
Continuous Improvement ,[object Object],[object Object],[object Object],[object Object]
Lessons Learned ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Discussion Questions & Discussion

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Dmaw Presentation July 13 0 Final

  • 1. By Frank Peterson Jr., Vice President MGI Jorge Restrepo, President EurekaFacts Direct Marketing Optimization: The story behind the first Billion dollars Presented at the 2006 Direct Marketing Association Conference
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. Customer data Usage Demographic, household data Geography, geo-demographics, etc Targeted offers Targeted offers
  • 9.
  • 10.
  • 11.