Optimizing images    in your e-mail Jordie van Rijn- Email day at your desk                          Oktober 2011
Independent E-mail Marketing consultant                  Trainer & Speaker                  www.emailmonday.com           ...
TodayResourcesWhat are your images?What images to test?Optimization designDynamic images & test caseFree stuff            ...
Bang for Buck                                                    Put your resources                                       ...
What are your images?                        jvrijn@emailmonday.com
What are your images?                        jvrijn@emailmonday.com
Alt texts   Use of Alt-texts in dutch Travel sector 2011                                       Yes: 32%No: 68% Always che...
What are your images?          Logo          Navigation                        Header        Caption                      ...
Typical testing                  Higher Conversion                      Change Offers                   Other Call to Acti...
Optimization Design Set Goals Form a theory Create the message Run the test Make improvements Re-test               ...
jvrijn@emailmonday.com
Optimization Design                                         Focus your                                         theories he...
What to test? Buttons & CTAs Offers Navigation Product images Image vs cleanGo where the action and the attention is....
Heatmaps and predicted attention Clicks don’t say everything You cant click what you don’t see Big before small Warm c...
1       2    3            jvrijn@emailmonday.com
How dynamic image testing works  A                   Winner!       A/B/C  B  C                             jvrijn@emailmon...
Our test           jvrijn@emailmonday.com
Place your betsHere are our three offer candidates. Which one is best?        Germany                    Portugal         ...
We have a Winner!                     5%                     4%Click-through rate                     3%                  ...
Sweet Tips Go for high contrasting links and buttons Add click indicators Wording counts Watch out with hero shots and...
Thank you for your attention                    Free stuff:                    Get testing! with the Why-paper            ...
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Optimizing images in your email marketing messages

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  • Today we are talkingaboutIn-E-mail optimization of imagesThat is bothabout messaging andoptimizationThink in context. Marketers main challenge is effective use of available resources, so think about what will deliver the best bang for buck.You can also work on:Data, Website, Automation, Email Program
  • Optimizing images in your email marketing messages

    1. 1. Optimizing images in your e-mail Jordie van Rijn- Email day at your desk Oktober 2011
    2. 2. Independent E-mail Marketing consultant Trainer & Speaker www.emailmonday.com www.emailvendorselection.com Twitter: @jvanrijn Mail: jvrijn@emailmonday.comJordie van Rijn jvrijn@emailmonday.com
    3. 3. TodayResourcesWhat are your images?What images to test?Optimization designDynamic images & test caseFree stuff jvrijn@emailmonday.com
    4. 4. Bang for Buck Put your resources to work! © Emailmonday, Reproduction prohibited before previous consent jvrijn@emailmonday.com
    5. 5. What are your images? jvrijn@emailmonday.com
    6. 6. What are your images? jvrijn@emailmonday.com
    7. 7. Alt texts Use of Alt-texts in dutch Travel sector 2011 Yes: 32%No: 68% Always check with images off Keep alt texts short Use them as a CTA jvrijn@emailmonday.com
    8. 8. What are your images? Logo Navigation Header Caption Hero shot Button Products Banner Social buttons jvrijn@emailmonday.com
    9. 9. Typical testing Higher Conversion Change Offers Other Call to Actions Change Productimages Send with different productimages Use best productimages Re-test jvrijn@emailmonday.com
    10. 10. Optimization Design Set Goals Form a theory Create the message Run the test Make improvements Re-test jvrijn@emailmonday.com
    11. 11. jvrijn@emailmonday.com
    12. 12. Optimization Design Focus your theories here Re- usability Potention for Impact jvrijn@emailmonday.com
    13. 13. What to test? Buttons & CTAs Offers Navigation Product images Image vs cleanGo where the action and the attention is. jvrijn@emailmonday.com
    14. 14. Heatmaps and predicted attention Clicks don’t say everything You cant click what you don’t see Big before small Warm colors before cold People before products Human faces; eyes cannot be ignoredStrong: Curves, lines and action indicators Moving pictures Skin texture Pictures: attentionwizard.com / eyetools.com jvrijn@emailmonday.com
    15. 15. 1 2 3 jvrijn@emailmonday.com
    16. 16. How dynamic image testing works A Winner! A/B/C B C jvrijn@emailmonday.com
    17. 17. Our test jvrijn@emailmonday.com
    18. 18. Place your betsHere are our three offer candidates. Which one is best? Germany Portugal Italy jvrijn@emailmonday.com
    19. 19. We have a Winner! 5% 4%Click-through rate 3% 2% 1% 0% 6028 unique views 38.590 unique views jvrijn@emailmonday.com
    20. 20. Sweet Tips Go for high contrasting links and buttons Add click indicators Wording counts Watch out with hero shots and people Often less is more jvrijn@emailmonday.com
    21. 21. Thank you for your attention Free stuff: Get testing! with the Why-paper http://www.emailtestbox.com/whitepaper Your first test free coupon Mail me: jvrijn@emailmonday.com Jordie van Rijn Any questions: www.emailmonday.com jvrijn@emailmonday.com

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