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1. Case Study
IBM Cognos Services team helps sanofi-aventis
efficiently implement a comprehensive BI
and planning solution
Overview
Challenge
Implement an integrated business
intelligence and financial planning system
that provides a high level of flexibility,
reduces complexity and increases efficiency
Why IBM?
As well as the flexibility and overall
capabilities to meet sanofi-aventis’
extensive requirements, the IBM®
Cognos® solution included the services
organization to support the
implementation of the system.
Solution
The IBM Cognos 8 BI and IBM Cognos 8 sanofi-aventis Canada Inc. (sanofi- “Ultimately, we feel we
Planning solution, implemented by the aventis) is the Canadian affiliate of the
IBM Cognos Professional Services
have the right tool in
sanofi-aventis Group, one of the world’s
team, provided an end-to-end services leading pharmaceutical companies.
place with the IBM
solution that helped sanofi-aventis The company is headquartered in Laval, Cognos system to
streamline financial operations and Quebec and employs 950 people provide us with the type
create greater efficiencies throughout across the country. of agility that is needed
the organization
in order to move in step
As a leading healthcare partner,
Key Benefits
sanofi-aventis provides and develops
with our organization as
A seamless migration to the IBM Cognos
innovative medicines for treatments in it continues to evolve.”
system delivered by the IBM Cognos
several therapeutic areas, including Tony Fraschetti
Professional Services team; streamlined
cardiovascular disease, thrombosis, IS Director
planning processes; a positive user sanofi-aventis
oncology, metabolic disorders, the
experience; the users’ ability to input
central nervous system and internal
budgets and generate reports directly;
medicine. The company also plays
a quick response time to financial
a role in investing in activities that
requests; support for budget
improve health and quality of life in
management tracking for the company
its communities.
2. Challenges Faced In terms of the implementation, it was team. “I think what was very important
The Planning and Controlling crucial that sanofi-aventis work closely and what really made this successful
department recognized that a with IBM Cognos Professional Services is the fact that the participants
replacement of their previous planning to ensure continuity of resources. from the IBM Cognos Professional
tool was required, as it did not meet An IBM Cognos Support manager Services team were fully dedicated
the ever-changing needs of the spearheaded the implementation, and committed. They fostered a
organization, and required manual making sure sanofi-aventis focused collaborative environment and
processes to compensate for the lack on building the right applications to ensured that we were always following
of integration. support its planning processes. appropriate guidelines when it came to
documentation and project design.”
“The reporting process finally reached sanofi-aventis had set a tight timeframe
a breaking point, so we began looking of only six months to complete the In terms of its IT environment, sanofi-
for a system that would provide a higher implementation. IBM manager worked aventis runs on Microsoft® XP® and
level of flexibility in terms of report closely with senior management, uses Oracle® 10 as its main production
generation and reducing planning including the CFO, on a weekly basis database. The IBM Cognos team works
complexity,” says Tony Fraschetti, IS providing status reports, giving in conjunction with sanofi-aventis’
Director at sanofi-aventis. direction and tackling issues in real time. SAP® enterprise resource planning
application.
Strategy Followed
Due to the extensive support from the
sanofi-aventis evaluated several Benefits Realized
IBM Cognos Professional Services
options to meet their business Since implementing the IBM Cognos
team, sanofi-aventis was able to meet
intelligence (BI) solutions. The solution, sanofi-aventis now has an
its aggressive timeline, and rolled out
company had been using the IBM integrated BI and planning application
IBM Cognos 8 BI and IBM Cognos
Cognos Impromptu® reporting product in place which allows its users
8 Planning products during the first
at the time, and decided to evaluate throughout the organization to input
quarter of 2008. In addition, according
IBM Cognos 8 BI and IBM Cognos 8 their budgets and generate reports
to Fraschetti, the company developed
Planning – including the Report Studio, directly.
a support model onsite to make sure
Query Studio, and Contributor modules
knowledge transfer continued on a
– based on its overall satisfaction with “There’s a much quicker response
regular basis. “I think at this point, at the
IBM Cognos Impromptu. Ultimately, time to different requests that come
beginning of 2009, we can sit back and
sanofi-aventis selected the IBM from customers and management.
say the environments and applications
Cognos solution based on a couple of Overall, with the IBM Cognos solution,
have reached a level of maturity and
key factors. According to Fraschetti, there is a greater level of flexibility in
stability. Now we are at a place where
“The IBM Cognos team came to us and terms of answering financial questions
we can move on to other phases.”
presented a demo of their solution. We and distributing those answers back
immediately liked the flexibility offered to their respective business groups
Fraschetti attributes much of the
by the tool, but more importantly, we in a timely fashion,” states Pat Papillo,
success of the implementation to the
felt it would meet our reporting and Senior Director of Controlling, Pharma
IBM Cognos Professional Services
planning requirements, which were Operations at sanofi-aventis.
extensive in nature.”
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