FS Timisoara 3 yrs BJ slides
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Frontier Silicon opened an office in Timisoara, Romania 4 years ago to expand its global development capabilities. After visiting 3 countries, Timisoara was chosen from a shortlist of 5 locations. Within 9 months, Frontier Silicon's first Timisoara office opened. Their goal is for the Timisoara team to become 50 people within 18 months to own development of key software projects. Frontier Silicon was attracted to Timisoara due to the strong engineering skills, lack of fear in taking on challenges, and ability to compete globally while being in the EU for collaboration.
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FS Timisoara 3 yrs BJ slides
- 1. Frontier Silicon in Timisoara Barry Jones 24 July 2013
- 3. 2 How did Frontier Silicon get to Timisoara ? Benchmarks China Indonesia Malaysia Philippines Singapore Thailand VietnamArgentina Brazil Chile Mexico Panama India Pakistan Bulgaria Czech Rep. Hungary Latvia Lithuania Poland Romania Russia Ukraine • 4 years ago, we started a global search for a location to expand and extend our development capable to meet all our future product commitments
- 4. 3 Timisoara chosen from shortlist of five • 3 months later, we visited 3 candidate countries • 6 months after , we committed to Timisoara • Inside 9 months, we opened our first office Czech Republic Brno Ostrava Poland Lodz Lublin Romania Timisoara
- 5. 4 Phase 2 began July 2013 • Office launch 24 July 2013 • +3 months we launch our first product • +6 months we will be 20 people • +18 months we will be 50 people What we said 19 engineers 49 engineers What we Did 64 engineers
- 6. 5 • We evaluated 37 key factors in making a location decision. • Key decision points - relative strength of the embedded/App/Cloud SW development skills in Timisoara - mindset of the engineers / their lack of fear - ability to withstand competitive pressures of low cost economies in Asia and India - command and control is easy, and engineers within EU can commute easily to / from UK Why Timisoara?
- 7. 6 • We took a business needing to grow, working with emerging technologies – #1 supplier in primary market (80% market share) – exciting range of products - helping to make world a better place • Committed to real product development in Timisoara – Timisoara team will own development of key software projects for Frontier – we invested in the team – tools, equipment and training • We developed a ‘no excuses’ approach to executing our business • We are making it happen in Timisoara, today Why was Frontier Silicon a good fit for Timisoara?
- 8. 7 • Frontier Silicon’s product portfolio is expanding - into Connected Audio and Internet of Things - wireless healthcare (with Toumaz Healthcare) • Opening development centre in Timisoara - highly skilled workforce available - create centre of excellence for SW development - grow to ~50 people in 18 months • Will build a team to exceed expectations - develop a super culture which will make Frontier Silicon: ‘Made in Timisoara’ stand for the highest standards Why are we here? ”Be the best we can be” TIMISOARA
- 9. 8 • We built a world class team - the #1 SW development company in Timisoara - recruited core of strong, knowledgeable and committed engineers - partnered with the university - Delivered interesting / challenging work - Provided Innovative training and development approach to add value to the team - competitive package of benefits and a engaging working environment – we built Timisoara super- culture • Integrate Timisoara team into Frontier Silicon family - engineers travelled between locations to learn how to work with UK and complete knowledge transfer - Timisoara took up the mantle and became the core developemnt team. - allow us to deliver effectively, but ultimately it will be ‘Made in Timisoara’ • Being #1 in Timisoara is step to being #1 in the world: benchmark the rest and be the best Timisoara is Frontier Silicon’s key SW development resource
- 10. 9 Frontier Silicon TIMISOARA • A partnership of equals City, Company,Team. • A commitment to SW development excellence. • A challenge to the engineers of Timisoara to make ”Made in Timisoara” a synonym for success. • Real products for real people in everybodies home..
Editor's Notes
- Successful Partnerships are the joining together of 2 or more parties in an embrace of mutual benefit in the hope and expectation that the value will be greater than the sum of the parts. Partnerships may be based 1. Competitors Pursuing a mutuual goal or interest -Symbiotic 2.The coming together of 2 people holding different parts of the solution to a problem 3. A group of people commiting to each other in the cause of something great 4. In successful Partnership peopel may bring different strengths and skills which are complimentary but most important they support each other and give opening handedly. 5. Most of All Partnerships are based on trust and respect for each other 6. Finally , partnerships are about Bridging the gap between disparate elements to bonding them together Today we are here to celebrate the Launch of what I believe will be a great partnership that between the city of Timisoara and Frontier Silicon.
- Anthony has spoken eloquently and in some depth about what Frontier Silicon is, and has achieved , so let me start with a review of how we arrived in Timisoara. A year ago we started a journey to find the optimal place to create the future of our company. We investigated the 30 top outsourcing countries around the world seeking the ideal location to execute the future growth of Frontier Silicon Our benchmarks were the USA and The UK. The process was a 3 phase operation Phase 1: Identify a long list of potential candidate locations for a successful development centre [Deliverable: Short List ] Phase 2: Reduce the list to a manageable candidate list and conduct an analysis based on the factors identified as impacting the success of the venture. [Deliverable 3 Candidate countries] Phase 3: Investigate the final candidates in detail and identify 3 candidate countries for deeper planning exercise This document does not share the 1000’s of pages of data which make up the informing material however a series of support slides are available at the end should further detail be sort. We identified 37 objective points which we could measure, the core of the question was – where in the world presents the best chance of successfully establishing an Embedded software development team capable of delivering Tier 1 customers. Surprisingly for some the answer was not India or China although both had some merits. The shortlist consisted of Poland, Czech Republic and Timisoara
- The feedback from the investigation was as follows The 5 South American countries while in some cases logical for the US IT market. Did not show enough financial advantage to outweigh the limitations of the SW development capability. Thailand , Indonesia , Malaysia , Philippines and Vietnam were removed from the list for being too early in the emerging cycle , having significant command and control issues and not having large enough proven Software development capability to satisfy Toumaz core domain requirement . Pakistan is not focussed enough on Software Development to be useful Of the emerging Eastern European candidates Latvia and Lithuania are just too young in the cycle to meet our needs without risk – but should be monitored for the future. Hungary is a solid candidate but too closely linked with Germany in terms of outsource and the aspirations of employees. Although Hong Kong provides a close business fit with regulatory and the close relationship with the UK over many years and is an excellent candidate for the Asian HQ of a business. The country has only 30,000 software developers and a small number of additional graduates each year they are in demand and are significantly more expensive than other locations Russia and Ukraine are more established candidates but outside the EU which increases barriers including free movement of employees and are simply not as compelling as the other eastern European challengers. Russia and Ukraine are difficult places to do business in politically and economically – Russia is acknowledged as one of the places where bribes are still part of doing business. The incumbents India and China have massive transaction for outsource development and so were covered in the deeper evaluation because they can provide the solution however neither of them is the optimal solution in this case. The challengers which provide the best balance of meeting requirements and reduced risk of execution are Poland , Romania and Czech Republic with Bulgaria because it is in the earliest level of meeting the need and there fore has additional cost benefits but at increased risk and should only be consider if for some reason the previous 3 were disqualified.
- There are 2 parties to our Partnership As I said in my last slide there were 37 reasons why Timisoara was selected. Several cities in the short list could have executed our plan and Lodz in Poland was a very strong candidate however TALK TO ELEMENTS ON SLIDE And that is how we arrived at the Ideal Location. The second Part of the Partnership Contract is why Fronter Silicon What do we bring the party that is so special for Timisoara Commitment to the team in terms of Quality of the work, which is the fundamental to real engineers, Commitment to the team in terms of challenging them to deliver Tier one quality technologies for global brand customers and the feedback of seeing the results on the shelf in consumer electronics timescales. The This is not maintenance programming or subsystem development, this is full product line delivery responsibility . In the year I have been working on this project I have seen not one element of NIH from the current teams in the UK only an recognition that we have a opportunity to do more. Finally, we are a fast moving pragmatic company which I believe reflects the spirit of Timisoara and we are committed to seek new levels of performance from our team here through incremental gains in every aspect of the development process.
- There are 2 parties to our Partnership As I said in my last slide there were 37 reasons why Timisoara was selected. Several cities in the short list could have executed our plan and Lodz in Poland was a very strong candidate however TALK TO ELEMENTS ON SLIDE And that is how we arrived at the Ideal Location. The second Part of the Partnership Contract is why Fronter Silicon What do we bring the party that is so special for Timisoara Commitment to the team in terms of Quality of the work, which is the fundamental to real engineers, Commitment to the team in terms of challenging them to deliver Tier one quality technologies for global brand customers and the feedback of seeing the results on the shelf in consumer electronics timescales. The This is not maintenance programming or subsystem development, this is full product line delivery responsibility . In the year I have been working on this project I have seen not one element of NIH from the current teams in the UK only an recognition that we have a opportunity to do more. Finally, we are a fast moving pragmatic company which I believe reflects the spirit of Timisoara and we are committed to seek new levels of performance from our team here through incremental gains in every aspect of the development process.