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Stang222 Pptx


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Stang222 Pptx

  1. 1. Mobile TV Who wants to watch?
  2. 2. The research begins <ul><li>From “Consumer adoption of mobile TV: Examining psychological flow and media content” (2009) </li></ul><ul><li>Yoonhyuk Jung, Begona Perez-Mira and Sonja Wiley-Patton </li></ul><ul><li>Consumer adoption of mobile TV: Examining psychological flow and media content </li></ul>
  3. 3. The questions <ul><li>Does mobile TV look useful? </li></ul><ul><li>Does mobile TV look easy to use? </li></ul><ul><li>Can you block out distractions when watching mobile TV? Do distractions </li></ul><ul><li>ruin in the experience? </li></ul><ul><li>When you’re watching mobile TV, does it matter if the programs are gripping </li></ul><ul><li>or boring? </li></ul><ul><li>Doe </li></ul>
  4. 4. <ul><li>S </li></ul><ul><li>U </li></ul><ul><li>T B </li></ul><ul><li>E J </li></ul><ul><li>S E </li></ul><ul><li>T C </li></ul><ul><li>T </li></ul><ul><li>S </li></ul>
  5. 5. <ul><li>208 South Koreans </li></ul><ul><li>Volunteers on an online survey </li></ul><ul><li>Early adapters </li></ul><ul><li>16 questions </li></ul><ul><li>Likert scale (meaning each picks one of seven spots on a scale from strongly agree to strongly disagree) </li></ul>
  6. 6. <ul><li>Results of the experiment </li></ul>
  7. 7. <ul><li>Early adapters think mobile </li></ul><ul><li>TVs are fun and useful </li></ul><ul><li>Ease of use is just a slight </li></ul><ul><li>factor to these early </li></ul><ul><li>adapters </li></ul><ul><li>A user’s ability to concentrate amongst distractions </li></ul><ul><li>and the quality of the shows are big factors in whether </li></ul><ul><li>a test subject enjoyed using a mobile TV </li></ul>
  8. 8. <ul><li>A lot is wrong with this study </li></ul>
  9. 9. <ul><li>Self-selected sample means skewed skewed </li></ul><ul><li>172 men, 33 women, 3 not </li></ul><ul><li>saying means skewed </li></ul><ul><li>No way to tell what subjects </li></ul><ul><li>found too distracting </li></ul><ul><li>No numbers published on the 208, no Likert scale averages, </li></ul><ul><li>we don’t see any useful data to make our own conclusions </li></ul><ul><li>Distractions and programming quality have affected </li></ul><ul><li>viewing enjoyment since ancient Greece. The fact that </li></ul><ul><li>these affect mobile TV is in the “well, duh” category. </li></ul>
  10. 10. <ul><li>By John Stang </li></ul><ul><li>With credits to follow </li></ul><ul><li>Everything is from Flickr </li></ul>
  11. 11. <ul><li>“ Groove Tube” poster </li></ul><ul><li>http :// </li></ul><ul><li>Mobile TV photo </li></ul><ul><li>http :// </li></ul><ul><li>  </li></ul><ul><li>“ Monsters vs. Aliens” poster </li></ul><ul><li>http :// </li></ul><ul><li>  </li></ul><ul><li>“ Monster vs. Aliens” poster </li></ul><ul><li>http :// </li></ul><ul><li>  Boris Karloff and Glen Strange photo from “House of Frankenstein” </li></ul><ul><li>http :// </li></ul><ul><li>  Elsa Lancaster and Colin Clive photo from “Bride of Frankenstein” </li></ul><ul><li> http :// </li></ul><ul><li>Colin Clive photo from “Frankenstein”  </li></ul><ul><li>http :// </li></ul><ul><li>  </li></ul><ul><li>Colin Clive and Dwight Frye photo from “Frankenstein” </li></ul><ul><li>http :// </li></ul><ul><li>Elsa Lancaster photo from “Bride of Frankenstein”  </li></ul><ul><li> / </li></ul><ul><li>Photo from “Creature From The Black Lagoon” </li></ul><ul><li> </li></ul><ul><li>Photo from “Seed of Chucky” </li></ul><ul><li> </li></ul>