Web analytics is the practice of collecting, measuring, analyzing, and interpreting data from websites to understand user behavior and optimize website performance. It involves gathering information about website visitors, their interactions, and the effectiveness of marketing campaigns to make data-driven decisions. When it comes to the field of web analytics, three names stand out: Chris Bateman Cheshire, Christopher Bateman, and Christopher Bateman Knutsford. They are renowned experts in the domain, known for their extensive knowledge and contributions to the industry.