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Beyond SMS Using Social Networks to Expand Access to Banking Services


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With the rise of social media in the Philippines especially among younger more tech savvy clients, rural banks need to look at better ways to interact and connect with new and existing clients. Social networks are one such way that rural banks can now both marketer and interact with potential and existing clients to both better promote financial services and to update them on new branches and promotions of the bank.

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Beyond SMS Using Social Networks to Expand Access to Banking Services

  1. 1. B eyond S MS : Us ing S ocial Networks to Reach a B roader Market J ohn V. Owens C hief of Party RB A P-MA B S 201 2 R BAP -M ABS N ational R ou nd tab le C onfe re nce Ju ne 7-8, 201 2 H yatt H ote l M anila
  2. 2. Internet usage has remained largely stable, though wesee some pockets of growth 2009 2010 2011 42 43 36 37 37 36 34 33 3330 31 30 29 30 26 30 30 27 29 26 24 26 23 17 Total Metro Manila Luzon Visayas Cebu Mindanao Davao Mega Manila Base: Past Month Internet Users aged 10+ across all socio-economic classes in National Urban Philippines Source: Nielsen media Index 2009 Q1, 2010 Q1, 2011 Q1
  3. 3. The Social Networking Capital of the World Social network penetration is incredibly high in the Philippines, reaching 95% Social Network Penetration Rate Facebook 93.9% Twitter 16.1% LinkedIn 1.9% Internet Use 29.7%
  4. 4. Are you using Social Networking & Crowdsourcingto expand your market outreach?
  5. 5. Not just an activity but a starting point for the onlineexperience for manyInternet Usage Pathway (%) 39 30 13 11 5 1 Social Networking Search Email Online News Instant Messenger Games Question: Please think about the following online services and tell me the order in which you first ever used each. Base: Past month Internet users aged 10+ across National Urban Philippines Source: Yahoo!-Nielsen Net Index-2011
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  7. 7. Thank You! EMAIL: TWITTER: @jvowens Websites: Facebook: MABS Phil