Arany János - Digitális Accelerátorok az üzlet szolgálatában
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Arany János Digitális Accelerátorok az üzlet szolgálatában E-Commerce Hungary, 2023.
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Arany János - Digitális Accelerátorok az üzlet szolgálatában
- 7. • Self-service / Chatbot (AI powered!) • Omni-channel • Machine Learning & Natural Language Processing • Sentiment analízis – priorizálás • Multi-lingual support • Gyors – konzisztens – hiba mentes (?)
- 8. PRODUCT NAME Advantage+ App Campaigns Advantage+ Placements Advantage+ Creative Advantage+ Catalog Ads Advantage+ Shopping Campaigns Advantage+ Creative for Catalog
- 9. Manual translate Auto translate DYNAMIC LANGUAGE OPTIMIZATION META ADVANTAGE+ INTERNATIONAL CATALOG ADS (Formerly Multi-country and language dynamic ads) Speak to your customers in their preferred language. Communicate your products with local information: • Translated product details • Local stock availability • Local currency Powered by localized catalogs Acquisition | Remarketing
- 10. Született e-com termék De lehet value add is!
- 11. • Ügyfélszolgálat • Logisztika • Kosár tartalom Nem csak a webanalitika és a hirdetés számalapú és elemezhető
- 12. • Érzelmi manipuláció • Propaganda • Testreszabás • Túl sok kérdés: romló élmény • Túl kevés kérdés: hibák
- 13. Arany János
Editor's Notes
- Some of the key benefits of running Advantage+ campaigns are: A lot of creative testing within only 1 campaign, it will test over 150 creatives! Takes less than 5 min to set up. The use of AI and machine learning to create ad combinations, audience targeting and optimizations all without any user input. Budget optimizations and suggestions from the AI which can help to determine the best results for the campaign. Introduces the new Budget Cap that allows you to specify the percentage of the budget you want to allocate to existing customers (retargeting). Continuous learning and optimizations based on performance and account historical data, again using the new AI.
- Driving purchase means speaking your audience’s language; literally. Our studies revealed that cross-border shoppers* using Meta are 1.8X more likely than non-CBB shoppers to want ads that are tailored to their culture. Meta solutions help you efficiently localize the information communicated in your ads to build meaningful connections and increase sales. Dynamic Language Optimization automatically delivers the right language to the right person. Advertisers can enter translations manually in ads manager, as well as benefit from a suggested auto-translation. Meta Advantage+ international catalog ads displays your products' localized language, availability and currency information through a single catalog. Source: ‘Cross-Border Business’ Study by YouGov (Meta-commissioned online study of 16,093 people aged 18+, AU, BR, DE, JP, SA, TH, UK, US, May ‘22)