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34382_BC-FC        6/11/08            3:46 PM         Page 1




                                                                                                                                                                                                                                                                                                                                     PRINT SCALE: 88%
                                                                                                                                                                                                                                                                                                                                     LIVE: 14.25x9.875




                                                                                                                                                                                                                            Magnolia
                                                                                                                                                                                                                                                                                                                                     TRIM: 16.875x10.875
                                                                                                                                                                                                                                                                                                                                     BLEED: 17x11.125
                                                                                                                                                                                                                                                                                                                                     Colors: 4
                                                                                                                                                                                                                                                                                                                                     Pub:
                                                                                                                                                                                                                                                                                                                                     TRAFFIC: Price




                                                                                                                                                                                                                            | Bringing inspiration to your space
                                                                                                                                                                                                                                                                                                                                     PA: gs
                                                                                                                                                                                                                                                                                                                                     PREV PA:
                                                                                                                                                                                                                                                                                                                                     CBM:
                                                                                                                                                                                                                                                                                                                                     AE:
                                                                                                                                                                                                                                                                                                                                     CD:
                                                                                                                                                                                                                                                                                                                                     AD: Clift/Reade
                                                                                                                                                                                                                                                                                                                                     CW:
                                                                                                                                                                                                                                                                                                                                     Print Prod:
                                                                                                                                                                                                                                                                                                                                     ___: Legal
                                                                                                                                                                                                                                                                                                                                     ___: Proofreader


                                                                                                                                                                                                                                                                   Magnolia | Bringing inspiration to your space                 ™

                                                                                                                                                                                                                                                                                                                                     Production Studio
                                                                                                                                                                                                                                                                                                                                     BEST BUY ADVERTISING

                                                                                                                                                                                                                                                                                                                                          FINAL
                                                                                                                                                                                                                                                                                                                                          FINAL
                                                                                                                                                                                                                                                                                                                                         RELEASE
                                                                                                                                                                                                                                                                                                                                         KEYLINE




                                                                                                                                                                                                                                       ™
                                                                      One of the most knowledgeable and
                                                                      experienced sales staffs in the business
                                                                      Our system designers and installers possess a rare passion and knowledge about audio,
                                                                      video and home automation. And we empower them to do whatever it takes to make sure
                                                                      you end up with the system that’s right for you. Many have been with Magnolia 10, 15 or
                                                                      even 20 years, so they know what it takes to build systems and relationships.

                                                                      The best brands for the best performance
                                                                      We carefully select brands you can trust. From household names like Samsung, Sony,
                                                                      and iPod to some of the most sought-after brands in high-performance audio and video,
                                                                      including McIntosh, MartinLogan and Pioneer Elite. We always start with quality.

                                                                      Brought to life by our own professional install team
                                                                      Our elite programmers, engineers and installers are all dedicated to building your dream
                                                                      system. They’re the ones that take it from product in a box to a system that comes alive in
                                                                      your hands, at your home. We’re not done when the wires are hidden and the TV is on the
                                                                      wall. No, we aim to build a lifetime of satisfaction in your home entertainment experience.

                                                                      The right price
                                                                      There’s a litany of other things we do to ensure the best possible shopping experience for
                                                                      you. From one of the industry’s best 90-day price protection1 policies to our customized
                                                                      financing plans to fit any need, our promise is simple. Same price, better service. We
                                                                      also service the products we sell, helping to ensure a long life for your favorite products.

                                                                                                                                                                                                                            Issue number three | Fall 2008


                 Come in to one of our 13 locations, sit down inside one of our demo rooms
                            and experience the difference. Or let us come to you.
                      Call 1.877.978.7243 for a FREE in-home consultation.

     same price | better service
     t   h   e    M   a   g   n   o   l   i   a   p   r   o   m   i   s   e


     CALIFORNIA: Emeryville • 5606 Bay Street, next to Barnes & Noble, off I-80 freeway, across from The Marriott • 510-420-6100 | Palo Alto • 180 University Ave., corner of Emerson & University, in Lytton Plaza. Free
       2-hour parking at 528 High St. • 650-838-2500 | Roseville • 1164 Galleria Blvd., The Ridge at Creekside, across from the Galleria • 916-724-2040 | San Ramon • 110 Sunset Drive at The Shops at Bishop Ranch,
      between Whole Foods and Borders Books. • 925-242-3600 | Santa Clara • 52 North Winchester Blvd., next to Mancini’s Sleepworld, one block north of Stevens Creek Blvd. • 408-423-5100 | Santa Monica • 2800
       Wilshire Blvd., corner of Harvard and Wilshire, in the 2800 block • 310-309-5000 | Santa Rosa • 2080 Santa Rosa Ave., in the Santa Rosa Market Place • 707-566-2680 | Woodland Hills • 21603 W. Victory Blvd.,
     Canoga Park, near Victory & Canoga, next to Best Buy • 818-251-3540 WASHINGTON: Seattle • 6308 Roosevelt Way NE • 206-525-1961 | Design Center • 6308 Roosevelt Way NE • 206-729-4599 | Bellevue • 14404
                  NE 20th • 425-747-0850 | Lynnwood • 4201 196th SW • 425-775-7288 | Southcenter • 16600 Southcenter Pkwy • 206-575-0851 OREGON: Beaverton • 11975 SW Canyon Road • 503-643-4164
                                                                     STORE HOURS: Mon - Fri 10am to 9pm, Saturday 10am to 8pm, Sunday 11am to 6pm.
          1
            90-Day Price Protection: If you find a lower price on any item new and in stock at a local authorized dealer—including our own stores—we’ll refund the difference. Price protection does not apply to                                                  I s s u e   n u m b e r   t h r e e   |   F a l l   2 0 0 8
                                                                   special order, bonus, free, or financing offers, open-box, clearance or closeout products.
34382_IFC-1.qxp   6/12/08   1:38 PM   Page 1




                                                                                                                                                                                                                                                                                                                   PRINT SCALE: 100%
                                                                                                                     M    a   g    n     o     l    i     a     |      B   r   i   n   g   i   n   g        i   n   s   p   i   r   a   t   i   o   n    t   o       y   o   u   r       s   p   a   c    e   ™    LIVE: 14.25x9.875
                                                                                                                                                                                                                                                                                                                   TRIM: 16.75x10.875
                                                                                                                                                                                                                                                                                                                   BLEED: 17x11.125
                                                                                                                                                                                                                                                                                                                   Colors: 4
                                                                                                                                                                                                                                                                                                                   Pub:
                                                                                                                                                                                                                                                                                                                   TRAFFIC: Price
                                                                                                                                                                                                                                                                                                                   PA: Janni

                                                                                                                                           contents                                                                     features                                                                                   PREV PA: BrianJanni-G5-2.0-DP
                                                                                                                                                                                                                                                                                                                   CBM:




                                                                         ©2007 Pioneer Electronics (USA) Inc.
                                                                                                                                                                                                                                                                                                                   AE:
                                                                                                                                                                                                                                                                                                                   CD:
                                                                                                                                                                                                                                                                                                                   AD: Clift/Reade
                                                                                                                     A message from Magnolia’s Steve Delp                                              2                                                                                                           CW:
                                                                                                                                            Letters from you.                                                                                                                                                      Print Prod:
                                                                                                                                                                                                                                                                                                                   ___: Legal
                                                                                                                                                John Larroquette                                       4                                                                                                           ___: Proofreader
                                                                                                                A look inside the Emmy-winning actor’s California home.

                                                                                                                                                            ISF calibration                            12
                                                                                                                                                                                                                            4                                                                                     Production Studio
                                                                                                                                                                                                                                                                                                                  BEST BUY ADVERTISING
                                                                                                                                               Why does Frodo have a sunburn?
                                                                                                                                                                                                                                                                                                                       FINAL
                                                                                                                                                                                                                                                                                                                       FINAL
                                                                                                                                             How to pick the right HDTV
                                                                                                                                                        Flat-panel fabulous.
                                                                                                                                                                                                       14                                                                16                                           RELEASE
                                                                                                                                                                                                                                                                                                                      KEYLINE

                                                                                                                              BDI furniture, behind closed doors                                       16
                                                                                                                              Bringing a designer’s flair to home theater.

                                                                                                                                         Lautsprecher aus Österreich                                   18
                                                                                                                                             A look inside Vienna Acoustics.

                                                                                                                                    Black as night. Cold as ice.
                                                                                                                    Pioneer’s new Kuro HDTVs and ICEpower receivers.
                                                                                                                                                                                                       26
                                                                                                                                                                                                                            20
                                                                                                                                                The age of enlightenment                               28
                                                                                                                                                  Home Automation from Niles.

                                                                                                                                             Taking work home                                          30                   26
                                                                                                                                                                                                                            18
                                                                                                                Go home with Magnolia System Designer Steve McHugh.

                                                                                                                                                                   Sneak peek                          36
                                                                                                                                                Sony’s TV of the future. Here now!

                                                                                                                                  At home beyond the patio doors                                       38
                                                                                                                                               Entertaining outdoors.                                                       30
                                                                                                                                       Denon’s new Reference Class                                     40
                                                                                                                                          High-definition audio...redefined.

                                                                                                                                               At home at The Bravern                                  42
                                                                                                                                          A look at the premier new residences
                                                                                                                                                    in downtown Bellevue, WA.
                                                                                                                                                                                                                                                                             38
                                                                                                                  Hitachi’s new Director Series LCD monitor                                            45
                                                                                                                                            Just 1.5 inches...thin.

                                                                                                                                   One speaker surround sound?
                                                                                                                  Believe it with Definitive Technology’s new Mythos Solo.
                                                                                                                                                                                                       46
                                                                                                                                                                                                                            42
                                                                                                                                                   Art of the demo                                     48
                                                                                                                              The movies that you can’t miss on Blu-ray.




             Go beyond sight as you know it. Go beyond sound as you’ve
                                                                                                                                                          Join our Team. Contact our Recruiters via jobs@magnoliaav.com
             ever imagined it could be. Enter a world where you don’t                                               Want to know more? Visit us online at magnoliaav.com. Need to let us know? M magazine welcomes your comments and observations,
                                                                                                                    please send them to Magnolia AV Marketing Department, 6305 South 231st Street, Kent, WA 98032 or via e-mail to feedback@magnoliaav.com.
             just watch, you experience. Introducing the Elite
                                                                                                                    managing editor | john sheehan | senior editor | liz pedersen | editor | kevin bechard | art | adrian clift.david reade | strategic development | ziba sarabia |
                                                                                                                    content managers | kyle bradshaw.heidi white | coordinator | sarah price | print production | lisa young | production | greg schaffer.melissa bergquist | media |
                                                                                                                    vanessa lee
                                               seeingandhearing.com
                                                                                                                                                          10%
                                                                                                                                                                    Printed on FSC Certified Paper manufactured with electricity in the form of renewable energy — wind, hydro and biogas. Cover pages
                                                                                                                                   Cert no. SW-COC-1865             containing a minimum of 10% Post-consumer recovered fiber and text pages containing a minimum of 20% Post-consumer recovered fiber.
34382_IFC-1.qxp   6/12/08   1:38 PM   Page 1




                                                                                                                                                                                                                                                                                                                   PRINT SCALE: 100%
                                                                                                                     M    a   g    n     o     l    i     a     |      B   r   i   n   g   i   n   g        i   n   s   p   i   r   a   t   i   o   n    t   o       y   o   u   r       s   p   a   c    e   ™    LIVE: 14.25x9.875
                                                                                                                                                                                                                                                                                                                   TRIM: 16.75x10.875
                                                                                                                                                                                                                                                                                                                   BLEED: 17x11.125
                                                                                                                                                                                                                                                                                                                   Colors: 4
                                                                                                                                                                                                                                                                                                                   Pub:
                                                                                                                                                                                                                                                                                                                   TRAFFIC: Price
                                                                                                                                                                                                                                                                                                                   PA: Janni

                                                                                                                                           contents                                                                     features                                                                                   PREV PA: BrianJanni-G5-2.0-DP
                                                                                                                                                                                                                                                                                                                   CBM:




                                                                         ©2007 Pioneer Electronics (USA) Inc.
                                                                                                                                                                                                                                                                                                                   AE:
                                                                                                                                                                                                                                                                                                                   CD:
                                                                                                                                                                                                                                                                                                                   AD: Clift/Reade
                                                                                                                     A message from Magnolia’s Steve Delp                                              2                                                                                                           CW:
                                                                                                                                            Letters from you.                                                                                                                                                      Print Prod:
                                                                                                                                                                                                                                                                                                                   ___: Legal
                                                                                                                                                John Larroquette                                       4                                                                                                           ___: Proofreader
                                                                                                                A look inside the Emmy-winning actor’s California home.

                                                                                                                                                            ISF calibration                            12
                                                                                                                                                                                                                            4                                                                                     Production Studio
                                                                                                                                                                                                                                                                                                                  BEST BUY ADVERTISING
                                                                                                                                               Why does Frodo have a sunburn?
                                                                                                                                                                                                                                                                                                                       FINAL
                                                                                                                                                                                                                                                                                                                       FINAL
                                                                                                                                             How to pick the right HDTV
                                                                                                                                                        Flat-panel fabulous.
                                                                                                                                                                                                       14                                                                16                                           RELEASE
                                                                                                                                                                                                                                                                                                                      KEYLINE

                                                                                                                              BDI furniture, behind closed doors                                       16
                                                                                                                              Bringing a designer’s flair to home theater.

                                                                                                                                         Lautsprecher aus Österreich                                   18
                                                                                                                                             A look inside Vienna Acoustics.

                                                                                                                                    Black as night. Cold as ice.
                                                                                                                    Pioneer’s new Kuro HDTVs and ICEpower receivers.
                                                                                                                                                                                                       26
                                                                                                                                                                                                                            20
                                                                                                                                                The age of enlightenment                               28
                                                                                                                                                  Home Automation from Niles.

                                                                                                                                             Taking work home                                          30                   26
                                                                                                                                                                                                                            18
                                                                                                                Go home with Magnolia System Designer Steve McHugh.

                                                                                                                                                                   Sneak peek                          36
                                                                                                                                                Sony’s TV of the future. Here now!

                                                                                                                                  At home beyond the patio doors                                       38
                                                                                                                                               Entertaining outdoors.                                                       30
                                                                                                                                       Denon’s new Reference Class                                     40
                                                                                                                                          High-definition audio...redefined.

                                                                                                                                               At home at The Bravern                                  42
                                                                                                                                          A look at the premier new residences
                                                                                                                                                    in downtown Bellevue, WA.
                                                                                                                                                                                                                                                                             38
                                                                                                                  Hitachi’s new Director Series LCD monitor                                            45
                                                                                                                                            Just 1.5 inches...thin.

                                                                                                                                   One speaker surround sound?
                                                                                                                  Believe it with Definitive Technology’s new Mythos Solo.
                                                                                                                                                                                                       46
                                                                                                                                                                                                                            42
                                                                                                                                                   Art of the demo                                     48
                                                                                                                              The movies that you can’t miss on Blu-ray.




             Go beyond sight as you know it. Go beyond sound as you’ve
                                                                                                                                                          Join our Team. Contact our Recruiters via jobs@magnoliaav.com
             ever imagined it could be. Enter a world where you don’t                                               Want to know more? Visit us online at magnoliaav.com. Need to let us know? M magazine welcomes your comments and observations,
                                                                                                                    please send them to Magnolia AV Marketing Department, 6305 South 231st Street, Kent, WA 98032 or via e-mail to feedback@magnoliaav.com.
             just watch, you experience. Introducing the Elite
                                                                                                                    managing editor | john sheehan | senior editor | liz pedersen | editor | kevin bechard | art | adrian clift.david reade | strategic development | ziba sarabia |
                                                                                                                    content managers | kyle bradshaw.heidi white | coordinator | sarah price | print production | lisa young | production | greg schaffer.melissa bergquist | media |
                                                                                                                    vanessa lee
                                               seeingandhearing.com
                                                                                                                                                          10%
                                                                                                                                                                    Printed on FSC Certified Paper manufactured with electricity in the form of renewable energy — wind, hydro and biogas. Cover pages
                                                                                                                                   Cert no. SW-COC-1865             containing a minimum of 10% Post-consumer recovered fiber and text pages containing a minimum of 20% Post-consumer recovered fiber.
34382_2-3.qxp    6/12/08   1:44 PM    Page 2



                                                                                                                                                                                                                                                                                                                PRINT SCALE: 100%
                                                                                                                                                                                                                                                                                                                LIVE: 14.25x9.875
                                                                                                                                                                                                                                                                                                                TRIM: 16.75x10.875
                                                                                                                                                                                                                                                                                                                BLEED: 17x11.125
                                                                                                                                                                                                                                                                                                                Colors: 4
                                                                                                                                                                                                                                                                                                                Pub:
                                                                                                                                                                                                                                                                                                                TRAFFIC: Price
                                                                                                                                                                                                                                                                                                                PA: Janni
                                                                                                                                                                                                                                                                                                                PREV PA: DaveJohnson-G5-2.0-DP
                                                                                                                                                                                                                                                                                                                CBM:




                                                                 m
                                                                                                                                                                                                                                                                                                                AE:


                                                    We will m a k e your                                                                                   entertainment                                                                                                                                        CD:
                                                                                                                                                                                                                                                                                                                AD: Clift/Reade
                                                                                                                                                                                                                                                                                                                CW:
                                                                                                                                                                                                                                                                                                                Print Prod:
                                                                                                                                                                                                                                                                                                                ___: Legal
                                                                                                                                                                                                                                                                                                                ___: Proofreader



                                                                                                dreams                                                     come true.                                                                                                                                            Production Studio
                                                                                                                                                                                                                                                                                                                BEST BUY ADVERTISING

                                                                                                                                                                                                                                                                                                                      FINAL
                                                                                                                                                                                                                                                                                                                     KEYLINE
                                                                                                                                                                                                                                                                                                                      FINAL
                                                                                   agnolia has a rich and storied history, with 54 years of putting        family for 10, 15 or even 20 years. We pride ourselves on                       Then, when it comes time to bring it to life, we will work on your
                                                                                                                                                                                                                                                                                                                     RELEASE
                                                                                                                                                                                                                                                                                                                    APPROVAL
                                                                                                                                                                                                                                                                                                                     KEYLINE
                                                                             customers first. It is a large part of what sets us apart. For generations,   empowering them to meet your needs—providing you a single point            terms, in your home or office—with your designer, builder or
                                                                             starting with Founder Len Tweten and then his son Jim Tweten,                 of contact. Someone you’ll want to return to again, and again.             architect—to make it even better than you dreamed. And when the
                                                                             Magnolia has been lead by a deep seated philosophy of “the customer                We also carry the finest products in the industry, with a wealth      installation is done, the service doesn’t end. We offer a service
                                                                             first“ To us these aren’t just words—we put it behind everything we
                                                                                  .                                                                        of brands including quality mainstays like Samsung, Sony and iPod,         infrastructure unlike any other in the business to ensure you receive
                                                                             do. And that still holds true today. For examples look no further than        as well as high-performance brands like McIntosh, Pioneer Elite and        the best, most helpful after-sales support around. Because we want
                                                                             the customer letters we’ve received (below). You’ll find our customers        Sonus faber. Together, with these products and our knowledge, we           your system to be as much fun 5 years from now as it is today.
                                                                             are always 100% satisfied, and here is why . . .                              can craft a system that will blow you away. All it takes is 15 minutes          So with that, I present to you our third issue of M Magazine…to
                                                                                  Our people are knowledgeable, professional and courteous—the             in one of our Demo Rooms with one of our System Designers to               help dream and inspire. Enjoy...
                                                                             finest in the industry—and many have been a part of the Magnolia              understand what the experience can be like in your home.                   Steve Delp | COO, Magnolia Audio Video



    L e t t e r s                             t o            M a g n o l i a
                                                                                                                                                           TO: Rick Fisher and Rolan Nonan                                           TO: Nick Koffler, Magnolia System Designer
                  If you’d like to submit a letter to the editor of M for consideration in a future publication, or to comment                             Home Delivery, Washington                                                 Bellevue, Employee Since 2007
                  on one of your experiences, please contact us at magnoliaav.com and select “contact us.”
                                                                                                                                                           I just wanted to let you know how outstanding a job your delivery         Buying a new (LCD or plasma TV) these days can be a trying and
                                                                                                                                                           and installation people did today. Their names were Rick and Rolan,       lengthy process…luckily, we stumbled upon Magnolia because of a
                            TO: Monir Bahhage, Magnolia System Designer                  hours on both days (at least 10-12). Even when a few              and they went above and beyond to make sure I was satisfied with          referral from a friend. (Kristen and I) walked into Magnolia knowing
                            Bellevue, Employee since 1994                                unexpected snags happened (like a water pipe behind               every aspect of the experience. In the future I will steer my             nothing, and Nick Koffler stepped up and explained just about
                            Monir Bahhage, our system designer (and my Guru)             the wall where a speaker was going, and no crawl                  electronics purchases to Magnolia just so I can take advantage of         everything we needed to know to make an educated decision on what
                            was excellent in helping me decide on the (flat-panel        space where the wiring should go because of a prior               this type of white glove customer service, as they made sure that         to buy. After spending nearly an hour with us, we left to shop the price
                            TV) and components that would work in our home. He           remodel), they managed to figure things out and just              everything was up and running. Thanks for the great service.              around. We did in fact find the TVs we wanted for lower prices, and
                            spent hours going over every single piece. Not just the      carry on. It was wonderful to watch their teamwork. I             Ian Morris                                                                install estimates that were cheaper than Magnolia. However, we did
                            TV, but the receiver, various speakers, Blu-ray, a           felt so confident everything was going to be perfect.                                                                                       not find a place that made us feel as comfortable with the installation,
                            universal remote . . . explaining what it would do for us    The third day the programmer came to show me how                                                                                            or a person we could trust as much as Nick. He made us feel that he
                            to essentially make our TV and music listening so much       to use the universal remote. He was calm, took a lot of           TO: Tim Cordell, Magnolia System Designer                                 would be willing to solve any problem that may arise, before or after
                            more enjoyable. After everything was installed, he           time in explaining, and made sure that I understood (I            Palo Alto CA, Employee since 2003                                         the purchase. Nick even made a house call to check out the space.
                            made sure that the little glitches (one on Christmas Eve)    am not a techy person). He had the patience of a saint!           Just a quick note to tell you the great job that Tim Cordell and all            To make a long story short, we believe you get what you pay for.
                            were dealt with immediately—even coming to the               All of these guys are geniuses in my mind!!!!                     of your installation team did on my project. The guys who ran the         After multiple visits, a house call, and over a month of deliberation,
                            house himself to work out the problem (which wasn’t a             We have proudly told all of our friends and                  wires showed up on time, respected my house, were neat and                we decided to spend the extra money at Magnolia because of its
                            big problem it turned out). The installation was an          neighbors about our experience and would certainly                thorough. The equipment was delivered exactly on time. Tim is the         customer service. Plain and simple, we bought from Magnolia
                            amazing process. To watch it you would think that the        never go anywhere else in the future. Thank you ALL for           best. He shepherded me through a complicated process. He was              because we felt we could trust Nick. He was an excellent salesman
                            space shuttle was being installed! The team was              a wonderful and memorable experience. Sincerely…                  clear on what I would be billed for and when. He went way out of          and information source. Thank you very much, Nick. It was a pleasure
                            efficient, knowledgeable, careful and very neat, plus a      Michael and Peggy Swistak                                         his way to make sure that everything happened on time.                    working with you and I look forward to the next audio/video project!
                            whole heap of fun to be around! They put in very long                                                                          David Doolin                                                              Adam Fain



     2          | Bringing inspiration to your space               ™
                                                                                                                                                                                                   c a l l   1 . 8 7 7 . 9 7 8 . 7 2 4 3   f o r   a   F R E E   i n - h o m e    c o n s u l t a t i o n   3
34382_2-3.qxp    6/12/08   1:44 PM    Page 2



                                                                                                                                                                                                                                                                                                                PRINT SCALE: 100%
                                                                                                                                                                                                                                                                                                                LIVE: 14.25x9.875
                                                                                                                                                                                                                                                                                                                TRIM: 16.75x10.875
                                                                                                                                                                                                                                                                                                                BLEED: 17x11.125
                                                                                                                                                                                                                                                                                                                Colors: 4
                                                                                                                                                                                                                                                                                                                Pub:
                                                                                                                                                                                                                                                                                                                TRAFFIC: Price
                                                                                                                                                                                                                                                                                                                PA: Janni
                                                                                                                                                                                                                                                                                                                PREV PA: DaveJohnson-G5-2.0-DP
                                                                                                                                                                                                                                                                                                                CBM:




                                                                 m
                                                                                                                                                                                                                                                                                                                AE:


                                                    We will m a k e your                                                                                   entertainment                                                                                                                                        CD:
                                                                                                                                                                                                                                                                                                                AD: Clift/Reade
                                                                                                                                                                                                                                                                                                                CW:
                                                                                                                                                                                                                                                                                                                Print Prod:
                                                                                                                                                                                                                                                                                                                ___: Legal
                                                                                                                                                                                                                                                                                                                ___: Proofreader



                                                                                                dreams                                                     come true.                                                                                                                                            Production Studio
                                                                                                                                                                                                                                                                                                                BEST BUY ADVERTISING

                                                                                                                                                                                                                                                                                                                      FINAL
                                                                                                                                                                                                                                                                                                                     KEYLINE
                                                                                                                                                                                                                                                                                                                      FINAL
                                                                                   agnolia has a rich and storied history, with 54 years of putting        family for 10, 15 or even 20 years. We pride ourselves on                       Then, when it comes time to bring it to life, we will work on your
                                                                                                                                                                                                                                                                                                                     RELEASE
                                                                                                                                                                                                                                                                                                                    APPROVAL
                                                                                                                                                                                                                                                                                                                     KEYLINE
                                                                             customers first. It is a large part of what sets us apart. For generations,   empowering them to meet your needs—providing you a single point            terms, in your home or office—with your designer, builder or
                                                                             starting with Founder Len Tweten and then his son Jim Tweten,                 of contact. Someone you’ll want to return to again, and again.             architect—to make it even better than you dreamed. And when the
                                                                             Magnolia has been lead by a deep seated philosophy of “the customer                We also carry the finest products in the industry, with a wealth      installation is done, the service doesn’t end. We offer a service
                                                                             first“ To us these aren’t just words—we put it behind everything we
                                                                                  .                                                                        of brands including quality mainstays like Samsung, Sony and iPod,         infrastructure unlike any other in the business to ensure you receive
                                                                             do. And that still holds true today. For examples look no further than        as well as high-performance brands like McIntosh, Pioneer Elite and        the best, most helpful after-sales support around. Because we want
                                                                             the customer letters we’ve received (below). You’ll find our customers        Sonus faber. Together, with these products and our knowledge, we           your system to be as much fun 5 years from now as it is today.
                                                                             are always 100% satisfied, and here is why . . .                              can craft a system that will blow you away. All it takes is 15 minutes          So with that, I present to you our third issue of M Magazine…to
                                                                                  Our people are knowledgeable, professional and courteous—the             in one of our Demo Rooms with one of our System Designers to               help dream and inspire. Enjoy...
                                                                             finest in the industry—and many have been a part of the Magnolia              understand what the experience can be like in your home.                   Steve Delp | COO, Magnolia Audio Video



    L e t t e r s                             t o            M a g n o l i a
                                                                                                                                                           TO: Rick Fisher and Rolan Nonan                                           TO: Nick Koffler, Magnolia System Designer
                  If you’d like to submit a letter to the editor of M for consideration in a future publication, or to comment                             Home Delivery, Washington                                                 Bellevue, Employee Since 2007
                  on one of your experiences, please contact us at magnoliaav.com and select “contact us.”
                                                                                                                                                           I just wanted to let you know how outstanding a job your delivery         Buying a new (LCD or plasma TV) these days can be a trying and
                                                                                                                                                           and installation people did today. Their names were Rick and Rolan,       lengthy process…luckily, we stumbled upon Magnolia because of a
                            TO: Monir Bahhage, Magnolia System Designer                  hours on both days (at least 10-12). Even when a few              and they went above and beyond to make sure I was satisfied with          referral from a friend. (Kristen and I) walked into Magnolia knowing
                            Bellevue, Employee since 1994                                unexpected snags happened (like a water pipe behind               every aspect of the experience. In the future I will steer my             nothing, and Nick Koffler stepped up and explained just about
                            Monir Bahhage, our system designer (and my Guru)             the wall where a speaker was going, and no crawl                  electronics purchases to Magnolia just so I can take advantage of         everything we needed to know to make an educated decision on what
                            was excellent in helping me decide on the (flat-panel        space where the wiring should go because of a prior               this type of white glove customer service, as they made sure that         to buy. After spending nearly an hour with us, we left to shop the price
                            TV) and components that would work in our home. He           remodel), they managed to figure things out and just              everything was up and running. Thanks for the great service.              around. We did in fact find the TVs we wanted for lower prices, and
                            spent hours going over every single piece. Not just the      carry on. It was wonderful to watch their teamwork. I             Ian Morris                                                                install estimates that were cheaper than Magnolia. However, we did
                            TV, but the receiver, various speakers, Blu-ray, a           felt so confident everything was going to be perfect.                                                                                       not find a place that made us feel as comfortable with the installation,
                            universal remote . . . explaining what it would do for us    The third day the programmer came to show me how                                                                                            or a person we could trust as much as Nick. He made us feel that he
                            to essentially make our TV and music listening so much       to use the universal remote. He was calm, took a lot of           TO: Tim Cordell, Magnolia System Designer                                 would be willing to solve any problem that may arise, before or after
                            more enjoyable. After everything was installed, he           time in explaining, and made sure that I understood (I            Palo Alto CA, Employee since 2003                                         the purchase. Nick even made a house call to check out the space.
                            made sure that the little glitches (one on Christmas Eve)    am not a techy person). He had the patience of a saint!           Just a quick note to tell you the great job that Tim Cordell and all            To make a long story short, we believe you get what you pay for.
                            were dealt with immediately—even coming to the               All of these guys are geniuses in my mind!!!!                     of your installation team did on my project. The guys who ran the         After multiple visits, a house call, and over a month of deliberation,
                            house himself to work out the problem (which wasn’t a             We have proudly told all of our friends and                  wires showed up on time, respected my house, were neat and                we decided to spend the extra money at Magnolia because of its
                            big problem it turned out). The installation was an          neighbors about our experience and would certainly                thorough. The equipment was delivered exactly on time. Tim is the         customer service. Plain and simple, we bought from Magnolia
                            amazing process. To watch it you would think that the        never go anywhere else in the future. Thank you ALL for           best. He shepherded me through a complicated process. He was              because we felt we could trust Nick. He was an excellent salesman
                            space shuttle was being installed! The team was              a wonderful and memorable experience. Sincerely…                  clear on what I would be billed for and when. He went way out of          and information source. Thank you very much, Nick. It was a pleasure
                            efficient, knowledgeable, careful and very neat, plus a      Michael and Peggy Swistak                                         his way to make sure that everything happened on time.                    working with you and I look forward to the next audio/video project!
                            whole heap of fun to be around! They put in very long                                                                          David Doolin                                                              Adam Fain



     2          | Bringing inspiration to your space               ™
                                                                                                                                                                                                   c a l l   1 . 8 7 7 . 9 7 8 . 7 2 4 3   f o r   a   F R E E   i n - h o m e    c o n s u l t a t i o n   3
34382_4-11_Larroquette.qxp     6/12/08     2:51 PM    Page 4




                                                                                                                                                                                                                  PRINT SCALE: 100%
                                                                                                                                                                                                                  LIVE: 14.25x9.875
                                                                                                                                                                                                                  TRIM: 16.75x10.875
                                                                                                                                                                                                                  BLEED: 17x11.125
                                                                                                                                                                                                                  Colors: 4
                                                                                                                                                                                                                  Pub:
                                                                                                                                                                                                                  TRAFFIC: Price
                                                                                                                                                                                                                  PA: Janni
                                                                                                                                                                                                                  PREV PA: BrianJanni-G5-2.0-DP
                                                                                                                                                                                                                  CBM:
                                                                                                                                                                                                                  AE:
                                                                                                                                                                                                                  CD:
                                                                                                                                                                                                                  AD: Clift/Reade
                                                                                                                                                                                                                  CW:




  J
                                                                                                                                                                                                                  Print Prod:
                                                                                                                                                                                                                  ___: Legal
                                                                                                                                                                                                                  ___: Proofreader



                                                                                                                                                                                                                  Production Studio
                                                                                                                                                                                                                  BEST BUY ADVERTISING

                                                                                                                                                                                                                         FINAL
                                                                                                                                                                                                                         FINAL
                     ohn Larroquette has been doing great television                                                                                                                                                    RELEASE
                                                                                                                                                                                                                        KEYLINE
                  for decades. From the 1980’s hit Night Court, for
               which he won four consecutive Emmys, to his current
              role on ABC’s Boston Legal, Mr. Larroquette certainly
              knows his way around a television. But when it came
              to creating a system for the Marina Del Rey, California
              home his wife Elizabeth beautifully designed and
              decorated, he got in touch with someone who knows
              the other side of television—Magnolia Senior System
              Designer Victor Savage.
                  It was Mr. Larroquette’s son Jonathan who first
              introduced him to Magnolia. He was looking for a piece
              of furniture to house part of his system, but when he
              walked into the Santa Monica store and met Mr.
              Savage, “I realized that I had a guy who not only knew
              all of the equipment, but was personable and had a real
              one-on-one relationship with his customers. It seemed
              like a good fit—the way I wanted to build my systems,
                                                                  ”
              Mr. Larroquette said.
                  “It was about the customer, not just the
              merchandise. You’re not selling the merchandise. You’re
                     helping the customer achieve a goal. My
                     experience with Magnolia is they aren’t like
                     other places. That they really take their time.
                     They might sell you something that’s maybe          A look inside the Emmy   w i n n i n g a c t o r ’s s o u t h e r n C a l i fo r n i a h o m e .
                     even a little less expensive than top-of-the-
                    line if they believe that’s what you need,
                                                             ”
                    Mr. Larroquette commented.


                                                                                                                                             John Larroquette relaxes in the
                                                                                                                                        home office that holds his 5 Emmys,
                                                                                                                                       photographs from his long Hollywood
                                                                                                                                         career and of others in the industry.
                                                                                                                                           Also on display, hundreds of rare
                                                                                                                                             books from authors such as the
                                                A gift from Reinhold                                                                      famed Irish writer Samuel Beckett.
                                                Weege, Creator and
                                                Executive Producer of
                                                Night Court, after the
                                                show’s first season.


     4       | Bringing inspiration to your space                  ™
                                                                                                                                                                                 m a g n o l i a a v. c o m   5
34382_4-11_Larroquette.qxp     6/12/08     2:51 PM    Page 4




                                                                                                                                                                                                                  PRINT SCALE: 100%
                                                                                                                                                                                                                  LIVE: 14.25x9.875
                                                                                                                                                                                                                  TRIM: 16.75x10.875
                                                                                                                                                                                                                  BLEED: 17x11.125
                                                                                                                                                                                                                  Colors: 4
                                                                                                                                                                                                                  Pub:
                                                                                                                                                                                                                  TRAFFIC: Price
                                                                                                                                                                                                                  PA: Janni
                                                                                                                                                                                                                  PREV PA: BrianJanni-G5-2.0-DP
                                                                                                                                                                                                                  CBM:
                                                                                                                                                                                                                  AE:
                                                                                                                                                                                                                  CD:
                                                                                                                                                                                                                  AD: Clift/Reade
                                                                                                                                                                                                                  CW:




  J
                                                                                                                                                                                                                  Print Prod:
                                                                                                                                                                                                                  ___: Legal
                                                                                                                                                                                                                  ___: Proofreader



                                                                                                                                                                                                                  Production Studio
                                                                                                                                                                                                                  BEST BUY ADVERTISING

                                                                                                                                                                                                                         FINAL
                                                                                                                                                                                                                         FINAL
                     ohn Larroquette has been doing great television                                                                                                                                                    RELEASE
                                                                                                                                                                                                                        KEYLINE
                  for decades. From the 1980’s hit Night Court, for
               which he won four consecutive Emmys, to his current
              role on ABC’s Boston Legal, Mr. Larroquette certainly
              knows his way around a television. But when it came
              to creating a system for the Marina Del Rey, California
              home his wife Elizabeth beautifully designed and
              decorated, he got in touch with someone who knows
              the other side of television—Magnolia Senior System
              Designer Victor Savage.
                  It was Mr. Larroquette’s son Jonathan who first
              introduced him to Magnolia. He was looking for a piece
              of furniture to house part of his system, but when he
              walked into the Santa Monica store and met Mr.
              Savage, “I realized that I had a guy who not only knew
              all of the equipment, but was personable and had a real
              one-on-one relationship with his customers. It seemed
              like a good fit—the way I wanted to build my systems,
                                                                  ”
              Mr. Larroquette said.
                  “It was about the customer, not just the
              merchandise. You’re not selling the merchandise. You’re
                     helping the customer achieve a goal. My
                     experience with Magnolia is they aren’t like
                     other places. That they really take their time.
                     They might sell you something that’s maybe          A look inside the Emmy   w i n n i n g a c t o r ’s s o u t h e r n C a l i fo r n i a h o m e .
                     even a little less expensive than top-of-the-
                    line if they believe that’s what you need,
                                                             ”
                    Mr. Larroquette commented.


                                                                                                                                             John Larroquette relaxes in the
                                                                                                                                        home office that holds his 5 Emmys,
                                                                                                                                       photographs from his long Hollywood
                                                                                                                                         career and of others in the industry.
                                                                                                                                           Also on display, hundreds of rare
                                                                                                                                             books from authors such as the
                                                A gift from Reinhold                                                                      famed Irish writer Samuel Beckett.
                                                Weege, Creator and
                                                Executive Producer of
                                                Night Court, after the
                                                show’s first season.


     4       | Bringing inspiration to your space                  ™
                                                                                                                                                                                 m a g n o l i a a v. c o m   5
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  • 1. 34382_BC-FC 6/11/08 3:46 PM Page 1 PRINT SCALE: 88% LIVE: 14.25x9.875 Magnolia TRIM: 16.875x10.875 BLEED: 17x11.125 Colors: 4 Pub: TRAFFIC: Price | Bringing inspiration to your space PA: gs PREV PA: CBM: AE: CD: AD: Clift/Reade CW: Print Prod: ___: Legal ___: Proofreader Magnolia | Bringing inspiration to your space ™ Production Studio BEST BUY ADVERTISING FINAL FINAL RELEASE KEYLINE ™ One of the most knowledgeable and experienced sales staffs in the business Our system designers and installers possess a rare passion and knowledge about audio, video and home automation. And we empower them to do whatever it takes to make sure you end up with the system that’s right for you. Many have been with Magnolia 10, 15 or even 20 years, so they know what it takes to build systems and relationships. The best brands for the best performance We carefully select brands you can trust. From household names like Samsung, Sony, and iPod to some of the most sought-after brands in high-performance audio and video, including McIntosh, MartinLogan and Pioneer Elite. We always start with quality. Brought to life by our own professional install team Our elite programmers, engineers and installers are all dedicated to building your dream system. They’re the ones that take it from product in a box to a system that comes alive in your hands, at your home. We’re not done when the wires are hidden and the TV is on the wall. No, we aim to build a lifetime of satisfaction in your home entertainment experience. The right price There’s a litany of other things we do to ensure the best possible shopping experience for you. From one of the industry’s best 90-day price protection1 policies to our customized financing plans to fit any need, our promise is simple. Same price, better service. We also service the products we sell, helping to ensure a long life for your favorite products. Issue number three | Fall 2008 Come in to one of our 13 locations, sit down inside one of our demo rooms and experience the difference. Or let us come to you. Call 1.877.978.7243 for a FREE in-home consultation. same price | better service t h e M a g n o l i a p r o m i s e CALIFORNIA: Emeryville • 5606 Bay Street, next to Barnes & Noble, off I-80 freeway, across from The Marriott • 510-420-6100 | Palo Alto • 180 University Ave., corner of Emerson & University, in Lytton Plaza. Free 2-hour parking at 528 High St. • 650-838-2500 | Roseville • 1164 Galleria Blvd., The Ridge at Creekside, across from the Galleria • 916-724-2040 | San Ramon • 110 Sunset Drive at The Shops at Bishop Ranch, between Whole Foods and Borders Books. • 925-242-3600 | Santa Clara • 52 North Winchester Blvd., next to Mancini’s Sleepworld, one block north of Stevens Creek Blvd. • 408-423-5100 | Santa Monica • 2800 Wilshire Blvd., corner of Harvard and Wilshire, in the 2800 block • 310-309-5000 | Santa Rosa • 2080 Santa Rosa Ave., in the Santa Rosa Market Place • 707-566-2680 | Woodland Hills • 21603 W. Victory Blvd., Canoga Park, near Victory & Canoga, next to Best Buy • 818-251-3540 WASHINGTON: Seattle • 6308 Roosevelt Way NE • 206-525-1961 | Design Center • 6308 Roosevelt Way NE • 206-729-4599 | Bellevue • 14404 NE 20th • 425-747-0850 | Lynnwood • 4201 196th SW • 425-775-7288 | Southcenter • 16600 Southcenter Pkwy • 206-575-0851 OREGON: Beaverton • 11975 SW Canyon Road • 503-643-4164 STORE HOURS: Mon - Fri 10am to 9pm, Saturday 10am to 8pm, Sunday 11am to 6pm. 1 90-Day Price Protection: If you find a lower price on any item new and in stock at a local authorized dealer—including our own stores—we’ll refund the difference. Price protection does not apply to I s s u e n u m b e r t h r e e | F a l l 2 0 0 8 special order, bonus, free, or financing offers, open-box, clearance or closeout products.
  • 2. 34382_IFC-1.qxp 6/12/08 1:38 PM Page 1 PRINT SCALE: 100% M a g n o l i a | B r i n g i n g i n s p i r a t i o n t o y o u r s p a c e ™ LIVE: 14.25x9.875 TRIM: 16.75x10.875 BLEED: 17x11.125 Colors: 4 Pub: TRAFFIC: Price PA: Janni contents features PREV PA: BrianJanni-G5-2.0-DP CBM: ©2007 Pioneer Electronics (USA) Inc. AE: CD: AD: Clift/Reade A message from Magnolia’s Steve Delp 2 CW: Letters from you. Print Prod: ___: Legal John Larroquette 4 ___: Proofreader A look inside the Emmy-winning actor’s California home. ISF calibration 12 4 Production Studio BEST BUY ADVERTISING Why does Frodo have a sunburn? FINAL FINAL How to pick the right HDTV Flat-panel fabulous. 14 16 RELEASE KEYLINE BDI furniture, behind closed doors 16 Bringing a designer’s flair to home theater. Lautsprecher aus Österreich 18 A look inside Vienna Acoustics. Black as night. Cold as ice. Pioneer’s new Kuro HDTVs and ICEpower receivers. 26 20 The age of enlightenment 28 Home Automation from Niles. Taking work home 30 26 18 Go home with Magnolia System Designer Steve McHugh. Sneak peek 36 Sony’s TV of the future. Here now! At home beyond the patio doors 38 Entertaining outdoors. 30 Denon’s new Reference Class 40 High-definition audio...redefined. At home at The Bravern 42 A look at the premier new residences in downtown Bellevue, WA. 38 Hitachi’s new Director Series LCD monitor 45 Just 1.5 inches...thin. One speaker surround sound? Believe it with Definitive Technology’s new Mythos Solo. 46 42 Art of the demo 48 The movies that you can’t miss on Blu-ray. Go beyond sight as you know it. Go beyond sound as you’ve Join our Team. Contact our Recruiters via jobs@magnoliaav.com ever imagined it could be. Enter a world where you don’t Want to know more? Visit us online at magnoliaav.com. Need to let us know? M magazine welcomes your comments and observations, please send them to Magnolia AV Marketing Department, 6305 South 231st Street, Kent, WA 98032 or via e-mail to feedback@magnoliaav.com. just watch, you experience. Introducing the Elite managing editor | john sheehan | senior editor | liz pedersen | editor | kevin bechard | art | adrian clift.david reade | strategic development | ziba sarabia | content managers | kyle bradshaw.heidi white | coordinator | sarah price | print production | lisa young | production | greg schaffer.melissa bergquist | media | vanessa lee seeingandhearing.com 10% Printed on FSC Certified Paper manufactured with electricity in the form of renewable energy — wind, hydro and biogas. Cover pages Cert no. SW-COC-1865 containing a minimum of 10% Post-consumer recovered fiber and text pages containing a minimum of 20% Post-consumer recovered fiber.
  • 3. 34382_IFC-1.qxp 6/12/08 1:38 PM Page 1 PRINT SCALE: 100% M a g n o l i a | B r i n g i n g i n s p i r a t i o n t o y o u r s p a c e ™ LIVE: 14.25x9.875 TRIM: 16.75x10.875 BLEED: 17x11.125 Colors: 4 Pub: TRAFFIC: Price PA: Janni contents features PREV PA: BrianJanni-G5-2.0-DP CBM: ©2007 Pioneer Electronics (USA) Inc. AE: CD: AD: Clift/Reade A message from Magnolia’s Steve Delp 2 CW: Letters from you. Print Prod: ___: Legal John Larroquette 4 ___: Proofreader A look inside the Emmy-winning actor’s California home. ISF calibration 12 4 Production Studio BEST BUY ADVERTISING Why does Frodo have a sunburn? FINAL FINAL How to pick the right HDTV Flat-panel fabulous. 14 16 RELEASE KEYLINE BDI furniture, behind closed doors 16 Bringing a designer’s flair to home theater. Lautsprecher aus Österreich 18 A look inside Vienna Acoustics. Black as night. Cold as ice. Pioneer’s new Kuro HDTVs and ICEpower receivers. 26 20 The age of enlightenment 28 Home Automation from Niles. Taking work home 30 26 18 Go home with Magnolia System Designer Steve McHugh. Sneak peek 36 Sony’s TV of the future. Here now! At home beyond the patio doors 38 Entertaining outdoors. 30 Denon’s new Reference Class 40 High-definition audio...redefined. At home at The Bravern 42 A look at the premier new residences in downtown Bellevue, WA. 38 Hitachi’s new Director Series LCD monitor 45 Just 1.5 inches...thin. One speaker surround sound? Believe it with Definitive Technology’s new Mythos Solo. 46 42 Art of the demo 48 The movies that you can’t miss on Blu-ray. Go beyond sight as you know it. Go beyond sound as you’ve Join our Team. Contact our Recruiters via jobs@magnoliaav.com ever imagined it could be. Enter a world where you don’t Want to know more? Visit us online at magnoliaav.com. Need to let us know? M magazine welcomes your comments and observations, please send them to Magnolia AV Marketing Department, 6305 South 231st Street, Kent, WA 98032 or via e-mail to feedback@magnoliaav.com. just watch, you experience. Introducing the Elite managing editor | john sheehan | senior editor | liz pedersen | editor | kevin bechard | art | adrian clift.david reade | strategic development | ziba sarabia | content managers | kyle bradshaw.heidi white | coordinator | sarah price | print production | lisa young | production | greg schaffer.melissa bergquist | media | vanessa lee seeingandhearing.com 10% Printed on FSC Certified Paper manufactured with electricity in the form of renewable energy — wind, hydro and biogas. Cover pages Cert no. SW-COC-1865 containing a minimum of 10% Post-consumer recovered fiber and text pages containing a minimum of 20% Post-consumer recovered fiber.
  • 4. 34382_2-3.qxp 6/12/08 1:44 PM Page 2 PRINT SCALE: 100% LIVE: 14.25x9.875 TRIM: 16.75x10.875 BLEED: 17x11.125 Colors: 4 Pub: TRAFFIC: Price PA: Janni PREV PA: DaveJohnson-G5-2.0-DP CBM: m AE: We will m a k e your entertainment CD: AD: Clift/Reade CW: Print Prod: ___: Legal ___: Proofreader dreams come true. Production Studio BEST BUY ADVERTISING FINAL KEYLINE FINAL agnolia has a rich and storied history, with 54 years of putting family for 10, 15 or even 20 years. We pride ourselves on Then, when it comes time to bring it to life, we will work on your RELEASE APPROVAL KEYLINE customers first. It is a large part of what sets us apart. For generations, empowering them to meet your needs—providing you a single point terms, in your home or office—with your designer, builder or starting with Founder Len Tweten and then his son Jim Tweten, of contact. Someone you’ll want to return to again, and again. architect—to make it even better than you dreamed. And when the Magnolia has been lead by a deep seated philosophy of “the customer We also carry the finest products in the industry, with a wealth installation is done, the service doesn’t end. We offer a service first“ To us these aren’t just words—we put it behind everything we . of brands including quality mainstays like Samsung, Sony and iPod, infrastructure unlike any other in the business to ensure you receive do. And that still holds true today. For examples look no further than as well as high-performance brands like McIntosh, Pioneer Elite and the best, most helpful after-sales support around. Because we want the customer letters we’ve received (below). You’ll find our customers Sonus faber. Together, with these products and our knowledge, we your system to be as much fun 5 years from now as it is today. are always 100% satisfied, and here is why . . . can craft a system that will blow you away. All it takes is 15 minutes So with that, I present to you our third issue of M Magazine…to Our people are knowledgeable, professional and courteous—the in one of our Demo Rooms with one of our System Designers to help dream and inspire. Enjoy... finest in the industry—and many have been a part of the Magnolia understand what the experience can be like in your home. Steve Delp | COO, Magnolia Audio Video L e t t e r s t o M a g n o l i a TO: Rick Fisher and Rolan Nonan TO: Nick Koffler, Magnolia System Designer If you’d like to submit a letter to the editor of M for consideration in a future publication, or to comment Home Delivery, Washington Bellevue, Employee Since 2007 on one of your experiences, please contact us at magnoliaav.com and select “contact us.” I just wanted to let you know how outstanding a job your delivery Buying a new (LCD or plasma TV) these days can be a trying and and installation people did today. Their names were Rick and Rolan, lengthy process…luckily, we stumbled upon Magnolia because of a TO: Monir Bahhage, Magnolia System Designer hours on both days (at least 10-12). Even when a few and they went above and beyond to make sure I was satisfied with referral from a friend. (Kristen and I) walked into Magnolia knowing Bellevue, Employee since 1994 unexpected snags happened (like a water pipe behind every aspect of the experience. In the future I will steer my nothing, and Nick Koffler stepped up and explained just about Monir Bahhage, our system designer (and my Guru) the wall where a speaker was going, and no crawl electronics purchases to Magnolia just so I can take advantage of everything we needed to know to make an educated decision on what was excellent in helping me decide on the (flat-panel space where the wiring should go because of a prior this type of white glove customer service, as they made sure that to buy. After spending nearly an hour with us, we left to shop the price TV) and components that would work in our home. He remodel), they managed to figure things out and just everything was up and running. Thanks for the great service. around. We did in fact find the TVs we wanted for lower prices, and spent hours going over every single piece. Not just the carry on. It was wonderful to watch their teamwork. I Ian Morris install estimates that were cheaper than Magnolia. However, we did TV, but the receiver, various speakers, Blu-ray, a felt so confident everything was going to be perfect. not find a place that made us feel as comfortable with the installation, universal remote . . . explaining what it would do for us The third day the programmer came to show me how or a person we could trust as much as Nick. He made us feel that he to essentially make our TV and music listening so much to use the universal remote. He was calm, took a lot of TO: Tim Cordell, Magnolia System Designer would be willing to solve any problem that may arise, before or after more enjoyable. After everything was installed, he time in explaining, and made sure that I understood (I Palo Alto CA, Employee since 2003 the purchase. Nick even made a house call to check out the space. made sure that the little glitches (one on Christmas Eve) am not a techy person). He had the patience of a saint! Just a quick note to tell you the great job that Tim Cordell and all To make a long story short, we believe you get what you pay for. were dealt with immediately—even coming to the All of these guys are geniuses in my mind!!!! of your installation team did on my project. The guys who ran the After multiple visits, a house call, and over a month of deliberation, house himself to work out the problem (which wasn’t a We have proudly told all of our friends and wires showed up on time, respected my house, were neat and we decided to spend the extra money at Magnolia because of its big problem it turned out). The installation was an neighbors about our experience and would certainly thorough. The equipment was delivered exactly on time. Tim is the customer service. Plain and simple, we bought from Magnolia amazing process. To watch it you would think that the never go anywhere else in the future. Thank you ALL for best. He shepherded me through a complicated process. He was because we felt we could trust Nick. He was an excellent salesman space shuttle was being installed! The team was a wonderful and memorable experience. Sincerely… clear on what I would be billed for and when. He went way out of and information source. Thank you very much, Nick. It was a pleasure efficient, knowledgeable, careful and very neat, plus a Michael and Peggy Swistak his way to make sure that everything happened on time. working with you and I look forward to the next audio/video project! whole heap of fun to be around! They put in very long David Doolin Adam Fain 2 | Bringing inspiration to your space ™ c a l l 1 . 8 7 7 . 9 7 8 . 7 2 4 3 f o r a F R E E i n - h o m e c o n s u l t a t i o n 3
  • 5. 34382_2-3.qxp 6/12/08 1:44 PM Page 2 PRINT SCALE: 100% LIVE: 14.25x9.875 TRIM: 16.75x10.875 BLEED: 17x11.125 Colors: 4 Pub: TRAFFIC: Price PA: Janni PREV PA: DaveJohnson-G5-2.0-DP CBM: m AE: We will m a k e your entertainment CD: AD: Clift/Reade CW: Print Prod: ___: Legal ___: Proofreader dreams come true. Production Studio BEST BUY ADVERTISING FINAL KEYLINE FINAL agnolia has a rich and storied history, with 54 years of putting family for 10, 15 or even 20 years. We pride ourselves on Then, when it comes time to bring it to life, we will work on your RELEASE APPROVAL KEYLINE customers first. It is a large part of what sets us apart. For generations, empowering them to meet your needs—providing you a single point terms, in your home or office—with your designer, builder or starting with Founder Len Tweten and then his son Jim Tweten, of contact. Someone you’ll want to return to again, and again. architect—to make it even better than you dreamed. And when the Magnolia has been lead by a deep seated philosophy of “the customer We also carry the finest products in the industry, with a wealth installation is done, the service doesn’t end. We offer a service first“ To us these aren’t just words—we put it behind everything we . of brands including quality mainstays like Samsung, Sony and iPod, infrastructure unlike any other in the business to ensure you receive do. And that still holds true today. For examples look no further than as well as high-performance brands like McIntosh, Pioneer Elite and the best, most helpful after-sales support around. Because we want the customer letters we’ve received (below). You’ll find our customers Sonus faber. Together, with these products and our knowledge, we your system to be as much fun 5 years from now as it is today. are always 100% satisfied, and here is why . . . can craft a system that will blow you away. All it takes is 15 minutes So with that, I present to you our third issue of M Magazine…to Our people are knowledgeable, professional and courteous—the in one of our Demo Rooms with one of our System Designers to help dream and inspire. Enjoy... finest in the industry—and many have been a part of the Magnolia understand what the experience can be like in your home. Steve Delp | COO, Magnolia Audio Video L e t t e r s t o M a g n o l i a TO: Rick Fisher and Rolan Nonan TO: Nick Koffler, Magnolia System Designer If you’d like to submit a letter to the editor of M for consideration in a future publication, or to comment Home Delivery, Washington Bellevue, Employee Since 2007 on one of your experiences, please contact us at magnoliaav.com and select “contact us.” I just wanted to let you know how outstanding a job your delivery Buying a new (LCD or plasma TV) these days can be a trying and and installation people did today. Their names were Rick and Rolan, lengthy process…luckily, we stumbled upon Magnolia because of a TO: Monir Bahhage, Magnolia System Designer hours on both days (at least 10-12). Even when a few and they went above and beyond to make sure I was satisfied with referral from a friend. (Kristen and I) walked into Magnolia knowing Bellevue, Employee since 1994 unexpected snags happened (like a water pipe behind every aspect of the experience. In the future I will steer my nothing, and Nick Koffler stepped up and explained just about Monir Bahhage, our system designer (and my Guru) the wall where a speaker was going, and no crawl electronics purchases to Magnolia just so I can take advantage of everything we needed to know to make an educated decision on what was excellent in helping me decide on the (flat-panel space where the wiring should go because of a prior this type of white glove customer service, as they made sure that to buy. After spending nearly an hour with us, we left to shop the price TV) and components that would work in our home. He remodel), they managed to figure things out and just everything was up and running. Thanks for the great service. around. We did in fact find the TVs we wanted for lower prices, and spent hours going over every single piece. Not just the carry on. It was wonderful to watch their teamwork. I Ian Morris install estimates that were cheaper than Magnolia. However, we did TV, but the receiver, various speakers, Blu-ray, a felt so confident everything was going to be perfect. not find a place that made us feel as comfortable with the installation, universal remote . . . explaining what it would do for us The third day the programmer came to show me how or a person we could trust as much as Nick. He made us feel that he to essentially make our TV and music listening so much to use the universal remote. He was calm, took a lot of TO: Tim Cordell, Magnolia System Designer would be willing to solve any problem that may arise, before or after more enjoyable. After everything was installed, he time in explaining, and made sure that I understood (I Palo Alto CA, Employee since 2003 the purchase. Nick even made a house call to check out the space. made sure that the little glitches (one on Christmas Eve) am not a techy person). He had the patience of a saint! Just a quick note to tell you the great job that Tim Cordell and all To make a long story short, we believe you get what you pay for. were dealt with immediately—even coming to the All of these guys are geniuses in my mind!!!! of your installation team did on my project. The guys who ran the After multiple visits, a house call, and over a month of deliberation, house himself to work out the problem (which wasn’t a We have proudly told all of our friends and wires showed up on time, respected my house, were neat and we decided to spend the extra money at Magnolia because of its big problem it turned out). The installation was an neighbors about our experience and would certainly thorough. The equipment was delivered exactly on time. Tim is the customer service. Plain and simple, we bought from Magnolia amazing process. To watch it you would think that the never go anywhere else in the future. Thank you ALL for best. He shepherded me through a complicated process. He was because we felt we could trust Nick. He was an excellent salesman space shuttle was being installed! The team was a wonderful and memorable experience. Sincerely… clear on what I would be billed for and when. He went way out of and information source. Thank you very much, Nick. It was a pleasure efficient, knowledgeable, careful and very neat, plus a Michael and Peggy Swistak his way to make sure that everything happened on time. working with you and I look forward to the next audio/video project! whole heap of fun to be around! They put in very long David Doolin Adam Fain 2 | Bringing inspiration to your space ™ c a l l 1 . 8 7 7 . 9 7 8 . 7 2 4 3 f o r a F R E E i n - h o m e c o n s u l t a t i o n 3
  • 6. 34382_4-11_Larroquette.qxp 6/12/08 2:51 PM Page 4 PRINT SCALE: 100% LIVE: 14.25x9.875 TRIM: 16.75x10.875 BLEED: 17x11.125 Colors: 4 Pub: TRAFFIC: Price PA: Janni PREV PA: BrianJanni-G5-2.0-DP CBM: AE: CD: AD: Clift/Reade CW: J Print Prod: ___: Legal ___: Proofreader Production Studio BEST BUY ADVERTISING FINAL FINAL ohn Larroquette has been doing great television RELEASE KEYLINE for decades. From the 1980’s hit Night Court, for which he won four consecutive Emmys, to his current role on ABC’s Boston Legal, Mr. Larroquette certainly knows his way around a television. But when it came to creating a system for the Marina Del Rey, California home his wife Elizabeth beautifully designed and decorated, he got in touch with someone who knows the other side of television—Magnolia Senior System Designer Victor Savage. It was Mr. Larroquette’s son Jonathan who first introduced him to Magnolia. He was looking for a piece of furniture to house part of his system, but when he walked into the Santa Monica store and met Mr. Savage, “I realized that I had a guy who not only knew all of the equipment, but was personable and had a real one-on-one relationship with his customers. It seemed like a good fit—the way I wanted to build my systems, ” Mr. Larroquette said. “It was about the customer, not just the merchandise. You’re not selling the merchandise. You’re helping the customer achieve a goal. My experience with Magnolia is they aren’t like other places. That they really take their time. They might sell you something that’s maybe A look inside the Emmy w i n n i n g a c t o r ’s s o u t h e r n C a l i fo r n i a h o m e . even a little less expensive than top-of-the- line if they believe that’s what you need, ” Mr. Larroquette commented. John Larroquette relaxes in the home office that holds his 5 Emmys, photographs from his long Hollywood career and of others in the industry. Also on display, hundreds of rare books from authors such as the A gift from Reinhold famed Irish writer Samuel Beckett. Weege, Creator and Executive Producer of Night Court, after the show’s first season. 4 | Bringing inspiration to your space ™ m a g n o l i a a v. c o m 5
  • 7. 34382_4-11_Larroquette.qxp 6/12/08 2:51 PM Page 4 PRINT SCALE: 100% LIVE: 14.25x9.875 TRIM: 16.75x10.875 BLEED: 17x11.125 Colors: 4 Pub: TRAFFIC: Price PA: Janni PREV PA: BrianJanni-G5-2.0-DP CBM: AE: CD: AD: Clift/Reade CW: J Print Prod: ___: Legal ___: Proofreader Production Studio BEST BUY ADVERTISING FINAL FINAL ohn Larroquette has been doing great television RELEASE KEYLINE for decades. From the 1980’s hit Night Court, for which he won four consecutive Emmys, to his current role on ABC’s Boston Legal, Mr. Larroquette certainly knows his way around a television. But when it came to creating a system for the Marina Del Rey, California home his wife Elizabeth beautifully designed and decorated, he got in touch with someone who knows the other side of television—Magnolia Senior System Designer Victor Savage. It was Mr. Larroquette’s son Jonathan who first introduced him to Magnolia. He was looking for a piece of furniture to house part of his system, but when he walked into the Santa Monica store and met Mr. Savage, “I realized that I had a guy who not only knew all of the equipment, but was personable and had a real one-on-one relationship with his customers. It seemed like a good fit—the way I wanted to build my systems, ” Mr. Larroquette said. “It was about the customer, not just the merchandise. You’re not selling the merchandise. You’re helping the customer achieve a goal. My experience with Magnolia is they aren’t like other places. That they really take their time. They might sell you something that’s maybe A look inside the Emmy w i n n i n g a c t o r ’s s o u t h e r n C a l i fo r n i a h o m e . even a little less expensive than top-of-the- line if they believe that’s what you need, ” Mr. Larroquette commented. John Larroquette relaxes in the home office that holds his 5 Emmys, photographs from his long Hollywood career and of others in the industry. Also on display, hundreds of rare books from authors such as the A gift from Reinhold famed Irish writer Samuel Beckett. Weege, Creator and Executive Producer of Night Court, after the show’s first season. 4 | Bringing inspiration to your space ™ m a g n o l i a a v. c o m 5