Elvis & Kresse upcycles niche waste streams that would otherwise go to landfill, such as used fire hoses. They transform the fire hoses into high quality accessories and donate 50% of the profits to charities related to firefighting. The company measures its success based on the amount of waste diverted from landfill, the amount donated to charities, and the development of new upcycling innovations. The biggest challenges are managing growth, finding partners, and obtaining space, while tax incentives and high-profile contracts would help the business develop.

1. Elvis & Kresse - Eako Ltd.
Elvis & Kresse love waste. We carefully
select niche waste streams that currently go
to landfill and then build appropriate market
solution for the waste by UPCYCLING. 50%
of our profits are then donated to charities
associated with our wastes.

2. The big picture
Hose has a shelf-life of 25 years but is
decommissioned as and when it is
beyond repair. Due to its structure it is
unsuitable for traditional recycling.
Elvis & Kresse
transform the
hose into a line
Elvis & Kresse of handmade,
donate 50% of high quality
the profits from accessories
their fire hose line
to the Fire
Fighter’s Charity.

3. Benefits and savings
What are the social and How does your innovation
financial benefits? reduce carbon emissions?
• Solutions for niche wastes • As local as possible
• Charitable Donations • Much lower embodied CO2 +
H2O
• Jobs, Tax
• Renewables - Eako Gold

4. Measures of success
1. We weigh our wastes
2. We donate half of our profits
3. We innovate

5. Challenge and support
What are the biggest challenges or questions for
your project?
a) Managing growth
b) Finding the right partners
c) SPACE
What would most help your project to develop and grow?
a) Legal/Tax incentives for our reclamation work
b) Legal/Tax incentives for our waste partners when they
choose us over landfill
c) A significant, high profile 2012 Olympics contract - belts
and bags for team GB, all the medal lanyards etc…