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The national bike blog explosion
The document discusses the rise of niche blogging and media focused on biking. It notes that single-topic websites have been successful as startups because they can build community without needing to provide context. It also argues that the main problem with local news is that everyone cares a little about many topics, rather than a lot about one topic, which made profitability difficult historically but is addressed by niche media that empowers small but dedicated audiences. Niche media sites focused on biking include social forums, lifestyle blogs, general bike news sites, advocacy news sites, and urbanism news sites.
The national bike blog explosion
- 1. The national bike bloggingexplosion Michael Andersen news editor, BikePortland.org staff writer,The Green Lane Project
- 4. What's going on inthe media?
- 5. Five kinds of bikeywebsites
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- 7. What's going on inthe media?
- 8. The news continuum newsthat matters to MANY news that matters to a FEW ...a LITTLE ...a LOT
- 13. In general, thethings I've seen really work online as startups have all been single-topic. It may just be Apple, or it might be laptops. I think they do that for good business reasons, but they also do this from good community- building reasons. I don't have to explain to the audience of ArtsWatch who the hell Hamlet was and why that's a great play.
- 18. the main problemwith local news (especially civic news)
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- 20. the main problemwith local news (rephrased)
- 21. Everybody cares alittle
- 22. What did aperson care about in 1953?
- 23. my personal family& friends
- 24. my personal family& friends
- 25. my personal family& friends my personal job & career
- 26. my personal family& friends my personal job & career my personal garden
- 27. my personal family& friends my personal job & career my personal garden my favorite sports team
- 28. my personal family& friends my personal job & career my personal garden my favorite sports team my city council
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- 32. What did everybody intown care about in 1953?
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- 34. Everybody cares alittle
- 35. my city councilmy city council my city council my city council my city council my city council my city council my city council my city council
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- 38. What does aperson care about in 2013?
- 39. my personal family& friends
- 40. my personal family& friends my personal job & career
- 41. my personal family& friends my personal job & career my personal garden
- 42. my personal family& friends my personal job & career my personal garden my favorite sports team
- 43. my personal family& friends my personal job & career my personal garden my favorite sports team my city council
- 44. my personal family& friends
- 45. my personal job& career
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- 49. my city councilNot how much I care about things.
- 50. Nor the numberof hours in my day.
- 51. my personal family& friends my personal job & career my personal garden my favorite sports team my city council But my available media options.
- 52. my personal family& friends my personal job & career my personal garden my favorite sports team my city council But my available media options.
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- 56. Information is power + Nichescreate information
- 57. Information is power + Nichescreate information =
- 58. Information is power + Nichescreate information = Niches become powerful
- 59. Five kinds of bikeywebsites
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