Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

10 Most Important Enterprise SEO Search Tips

1,207 views

Published on

10 Tips designed to help you optimize your content and your search for the Intranet, Portal, or SharePoint Search Service.

Published in: Technology
  • Be the first to comment

10 Most Important Enterprise SEO Search Tips

  1. 1. ‘i0 itiost Important Enterprise SEO Search TIPS ‘ i L »| :1.‘? ~"I"H . “T H - ‘F } Tl 1! I K 5“ i‘ U ptiiinizc. C0 ntcnt. U in ti mizse S eai'*ci1 Use Friendly File Name ' Keywords in files names. pages. and descriptions increase relevance Fill in i*v*/ ietadata on File Add Titles. Author. and (eywo rds Title and Author are key for ranking. refinement. and relevance. Top for SEO. Tools can automate populating if ii Add Ratings and Likes Liked and highly rated content is ranked higher. boosting the search result! ji Add and Use Enterprise T‘ (e, Iwords Column The enterprise keywords can be used to assist in capturing organic consistent metadata 5; Share Your Library or B List as a Catalog Products. services. terms and visually enhanced lists can benefit from being published as a catalog Use ivuanaged ivuetadata Key taxonomy for depts. divisions. products. customers. locations. and company names. Use Enterprise Content types to expand 6 enforce User Experience is Key Not only does a good master page with Responsive Design really matter. but query history. file previews. and visual refinement make a big difference (Think consumer examples] Go beyond out of the Box Use Auto classification tools to extract metadata like company names. cities. customers. IDs. products. depts and more to enhance your business data Ind x What ivnatters! Connect your search service to what really matters and will make a difference. Ask users what they use CRM. ERP. file storage. getting you closer to true Enterprise Search Add Best Bets and Visual Recommended Results Good content should stand out from the crowd. Pin it to the top of the results, make it stimulating. Query rules can really make a difference in optimizing your results bainsight. com the Enterprise Search Experts Source: Joel Oleson. ajoeloleson Director of Enterprise Search Strategy. BA Insight More Enterprise Search infographics at http: / I collabshow. com/ ‘? s=search

×