1. #hewebfl@joelddixon | #ltfl
Getting to the Good Stuff
or Why LESS is still More!
Joel Dixon -@joelddixon
Business Development Manager
Hannon Hill Corporation
@joelddixon | #ltfl

2. #hewebfl@joelddixon | #ltfl@joelddixon | #ltfl
"We spend a huge amount of time in Higher Ed maintaining
content that has little return on investment.”
– Michael Bedders, Director of Web Services, Bethel
University

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Proliferation of CMS tools and the Decentralized Content
Model Means Higher Ed websites increasingly suffer from
an overload of…

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CRAP

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NO ONE IS COMING TO YOUR WEBSITE FOR YOUR
DESIGN!
- Kristina Halvorson, BrainTraffic

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What Do students expect from a college website?

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Clean and simple, rather than busy and flashy
- Gary Teagarden
http://www.teagarden-tech.com/2012/06/03/what-
students-expect-from-college-websites

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Wait for it….
Wait for it….
Wait for it…

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Someone had to do it 

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“That looks like a lot of the current and planned content for
our mobile site.”
- Dave Olsen

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Mobile and Social Media actually can help Higher ed

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“Content Strategy plans for the creation, publication
and governance of USEFUL, USABLE CONTENT”
- Kristina Halvorson

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Content Strategy for Dummies

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Does current website content encourage students to
apply?

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What website content encourages students to apply
online?

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What university life topics are most important to
prospective student applicants?

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Testing and Analytics over expert opinions and
conventional thinking

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“It is not the strongest of the species that survive, nor
the most intelligent, but the one most responsive to
change.”
- Charles Darwin

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Thank You
Joel Dixon, Business Development Manager
Hannon Hill Corporation
@joelddixon | @hannonhill
joel.dixon@hannonhill.com

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A Gift for You….