Advert research and creation

2. I have decided to do an advert for
the brand “Herschel” as it is a
successful brand among my
demographic of 16+ people. They
create whole page adverts with the
only writing on show being their
logo either layered on top, like the
advert above. Or actually visible
from the infamous backpack like
on the photo on the left.
Both photos are also quite vibrant
and colourful. Although the left
photo is mostly grey, there are still
bursts of colour like from the straps
on his backpack or the models
shoes. The bottom photo is
extremely colourful in contrast, with
the green of the forest illuminated
by the sunlight and a detailed
pattern on the bag.

4. I chose this photo from my photo shoot as it was the most in focus photo, and
has the blank wall space on the left which I could layer the ‘Herschel’ logo on
top of it. The Herschel logo is also visible on the bag but as it is a medium to
long shot, you cannot see this very clearly.

5. I cropped this photo slightly, and edited it by increasing the brightness and
contrast under ‘image’ so as it would be a bright and colourful photo. This
also makes it look like an actual Herschel advert as from my research I know
n this is typical of the Herschel brands style of marketing

6. I then downloaded a Herschel logo from the internet to layer over my photo

7. FIRST MOCK UP OF ADVERT