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DCIM – past the hype 
Jan Wiersma, VP Cloud Services 
Oct 15, 2014
2 
SDL Global CXM capabilities 
Deliver personalized and relevant experiences throughout the customer journey 
OMNI CHANNEL DELIVERY 
REAL TIME TARGETING & PERSONALIZATION 
CAMPAIGNS 
CONTENT MANAGEMENT 
GLOBALIZATION MANAGEMENT 
ANALYTICS
What happened the 
last 5 years?
4 
Market evaluation
5 
Everyone wants a piece
6 
Time to cool down ?
DCIM – where is the 
beef ?
8 
DCIM – relational data 
= value 
+ near 
realtime data 
= more value 
+ integration = 
more&more value
DCIM Success starts 
with….
1. What is the problem 
you are trying to solve 
? 
2. What data do you are 
ready have ?
11 
Image placeholder 
Click on image icon 
Browse to image you want 
to add to slide 
Build your data model 
○ See: 
http://datacenterpulse.org/bl 
ogs/jan.wiersma/you_jump_ 
dcim_hype 
○ Not all use cases are the 
same. 
○ Don’t confuse solutions
DCIM Implementation 
hell….
 Implementation team 
 Training 
 Data import & migration 
 Integration 
 Roadmap & Influence
Global Customer Experience Management 
Copyright © 2008-2014 SDL plc. All rights reserved. All company names, brand names, trademarks, 
service marks, images and logos are the property of their respective owners. 
This presentation and its content are SDL confidential unless otherwise specified, and may not be 
copied, used or distributed except as authorised by SDL.

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DataCloud Warsaw 2014 - DCIM

  • 1. DCIM – past the hype Jan Wiersma, VP Cloud Services Oct 15, 2014
  • 2. 2 SDL Global CXM capabilities Deliver personalized and relevant experiences throughout the customer journey OMNI CHANNEL DELIVERY REAL TIME TARGETING & PERSONALIZATION CAMPAIGNS CONTENT MANAGEMENT GLOBALIZATION MANAGEMENT ANALYTICS
  • 3. What happened the last 5 years?
  • 6. 6 Time to cool down ?
  • 7. DCIM – where is the beef ?
  • 8. 8 DCIM – relational data = value + near realtime data = more value + integration = more&more value
  • 10. 1. What is the problem you are trying to solve ? 2. What data do you are ready have ?
  • 11. 11 Image placeholder Click on image icon Browse to image you want to add to slide Build your data model ○ See: http://datacenterpulse.org/bl ogs/jan.wiersma/you_jump_ dcim_hype ○ Not all use cases are the same. ○ Don’t confuse solutions
  • 13.  Implementation team  Training  Data import & migration  Integration  Roadmap & Influence
  • 14. Global Customer Experience Management Copyright © 2008-2014 SDL plc. All rights reserved. All company names, brand names, trademarks, service marks, images and logos are the property of their respective owners. This presentation and its content are SDL confidential unless otherwise specified, and may not be copied, used or distributed except as authorised by SDL.