Practical data visualization activities for internal audiences: What can we learn from visual analysis of blended data across institutional resources (i.e. TMS and Google Analytics)? How can you use blended data to educate peers, spark discovery and discussion, and make responsible decisions?

1. AAI: Audience Analytics Intelligence
Jessica Milby
Assistant Director for Collection Information

2. Audience Analytics
Expand the idea of audience, and mine the resources you have.

3. Online Collection Audience Analytics
Easy to access, loads of it, but it looks like this…

4. Gallery Reinstallation Plans
Curators + online analytics = puzzlement.

5. Experimenting with Analytics
Experiment, and keep an open mind.

6. Blending Data from Different Resources
TMS
Page URL Object ID
Make your own primary key (with magic or string calculations).

7. Visualizing Answers

12. What was the Question?
Experiment with an open mind, but think about the viz audience.

13. Possible Outcomes

14. What information and media do objects with high time on page metrics
have in common?
What will changes to collections content, like adding styles and
movements to object data, have on object popularity?
Further Investigations

15. ThankYou