1. Josh Hedrick
Email joshfromalabama@gmail.com LinkedIn http://www.linkedin.com/in/joshhedrick Twitter @jmhedrick
Phone (205) 910-5674 Permanent Address 1040 Huff Road NE apt. #1323, Atlanta, GA
EDUCATION
Bachelor of Arts in Communication and Information Sciences
The University of Alabama [Aug. 2006—Dec. 2010]
Major: Public Relations Minor: Spanish
WORK HISTORY
New Media Specialist, Habitat for Humanity International [Sept. 2011—Feb. 2012]
• Developed and implemented a strategic online marketing plan designed to increase readership and subscriptions to
Habitat World, HFHI's flagship publication
• Designed a comprehensive editorial calendar and drafted content/posts for HFHI social networking channels
• Monitored social media marketing efforts; analyzed and interpreted outcomes using data collected through Google
Analytics, Facebook Insights, Radian6 and other 3rd party monitoring/measurement services
• Constructed a framework of key performance indicators that translated social media metrics and raw data into
relevant, actionable reports for senior managers
Intern, Digital Practice, Fleishman-Hillard [June 2011—July 2011]
• Conducted comprehensive competitive audits of digital properties and online strategy for clients in such industries as
natural resources/mining, manufacturing and food services.
• Contributed to the planning, strategy and development of deliverables for new business proposals
Contract Assistant Account Executive/Community Manager, DavisDenny Advertising [April 2011—May 2011]
• Oversaw social media community management for a leading national movie theater chain, which included content
development, creation of online editorial calendars and social media strategy planning
• Created, assembled and distributed press kits to targeted media outlets across the country
• Developed strategy, tactics and events schedule for an awareness campaign for the opening of new movie theaters;
and managed “Street Teams” tasked with generating buzz in target communities
Assistant Community Manager, Community Engagement Team, The Crimson White [May 2010—Dec. 2010]
Twitter.com/TheCrimsonWhite; facebook.com/TheCrimsonWhite
• Created a sustained dialogue between The Crimson White and 350+ student organizations by providing them with
informational documents, how-to guides and a FAQ sheet outlining new processes for two-way communication
• Expanded The Crimson White’s Facebook fan base by 384% and earned a 5th place national ranking among college
newspapers on Facebook
• Executed a digital strategy that realized an increase in Twitter followers by 757%, more than 15,000 YouTube views
and a Klout score of 54 over a 4 month period
Communications Intern, Hare Communications [May 2010—Aug. 2010]
• Conducted intensive market and industry research to construct backgrounders and info sheets for internal use
• Wrote informational briefs and bio sheets for local media outlets in advance of client appearances
• Developed actionable new media strategies and communications plans for clients
Public Relations Coordinator, U. of Alabama Community Service Center (CSC) [Sept. 2009—May 2010]
• Wrote news releases, advisories and PSAs for all CSC events, projects and service trips, generating dozens of
placements in 14 media outlets in West Alabama
• Coordinated volunteer recruitment drives and initiatives with individual CSC staff and project leaders
• Created promotional fliers, brochures and info packets that drove participation in individual projects and general
awareness of the Center
Communications Intern, DCH Health System [May 2009—Sept. 2009]
• Assisted in the creation of a social media policy for DCH employees
• Wrote articles for internal newsletters and external publications

2. Public Relations Intern, Tuscaloosa Parks and Recreation Authority (PARA) [Nov. 2008—Sept. 2009]
• Wrote press releases as well as contributed articles to PARA publications
• Responsible for daily press clippings and media monitoring
• Maintained online calendar of events and sent weekly briefs to local print media and online community calendars
Lifestyles Staff Reporter, The Crimson White [Oct. 2008—Sept. 2009]
• Wrote two to four articles weekly covering arts, entertainment and nightlife on the University of Alabama campus and
in the Tuscaloosa community
• Developed solid news writing skills and gained fluency in the use of AP Style