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  1. 1. #HumberMLCBy Laura Cran, JenniferLoyola & Mike Tagram
  2. 2. #HumberMLC Outline• Marineland Story Overview• Video: How Social Media brought the Marineland Controversy to Premier McGuinty• Facebook & Twitter• YouTube & Pinterest (& Video)• Petition & Online support• Conclusion• LINKS
  3. 3. #HumberMLCMarineland StoryOverview Controversy became public August 15th, 2012 Created media frenzy Water conditions, lack of staff, sick animals, lack of care & lonely social species Marineland in denial
  4. 4. #HumberMLCVIDEO: How Social Media brought theMarineland Controversy to PremierMcGuinty
  5. 5. #HumberMLCFACEBOOK Gain awareness for cause Spread the latest news Organize protesters Provides support and a positive outlook Gives people an opportunity to voice concerns
  6. 6. #HumberMLC Twitter@oceanCRIES@dylanxpowell@AnimalAbusers@OrcaSOS@marinelandAD@ISF_Oceans@walruswhisperer
  7. 7. #HumberMLC
  8. 8. #HumberMLCPinned onto the boardMarineland Controversy“"Everyone ban Marineland” LauraCranMKTG/marineland
  9. 9. #HumberMLCOnline Petition marineland-s-animals• No laws in Ontario controlling aquariums or zoos• Petition to pass a new law to regulate higher standards of animal care-specifically marine and zoo animals• 80,713 signed so far• 69,286 still needed
  10. 10. #HumberMLC CONCLUSION• Without social media, the Marineland controversy wouldn’t have reached the magnitude of people that it did-Including government officials such as Premier Dalton McGuinty and the OSPCA.• Currently Marineland is still undergoing investigation by 3rd party investigators• Sign the petition TODAY!
  11. 11. #HumberMLCThe Star Articles:
  12. 12. #HumberMLC onto the boardMarineland ControversyVideos/YouTube List!/LauraCranMKTG/marineland