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旅游目的地推广
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旅游目的地推广
1.
旅游目的地推广 一、根据游客旅游行为 1、 随团
2、 自由行 3、 半自由行 4、 自驾游 二、根据游客旅游需求 1、 观光型 2、 休闲型 3、 夏令营 4、 毕业旅行 …… 三、环境分析 1、 微观环境:地质、气候、交通…… 2、 宏观环境:历史、生态…… 四、推广方案 1、 根据游客行为、游客需求分别撰写推广文案,图文并茂的突出景区特色,总有一款 适合目标用户。 2、 借助当下季节、地方热点吸引游客产生欲望 3、 以口碑良好的网站作为发布平台
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