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The Tomato Movement     frogism x academy of art              08.10.11                                http://www.flickr.co...
“A crisis is looming: To feed our growing population,we’ll need to double food production. Yet crop yieldsaren’t increasin...
http://www.usgcrp.gov/usgcrp/Library/nationalassessment/images/UrbanRural-o.jpg
“Americans consume3/4 of their tomatoes in processed form.”        - USDA                 http://www.flickr.com/photos/she...
Can Heinz inspirecity-dwellers togrow endangeredheirloom tomatoes...                       http://www.flickr.com/photos/jp...
and spark a movement tosave our future food supply?                          http://www.flickr.com/photos/almondcorner/487...
The crux is twofold |We must educate & activate                             http://www.flickr.com/photos/flydime/4927150698/
Food culture is shifting |Slow, local, vertical, urban & self-reliant
Idea on the rise | Urban Farming                          http://www.flickr.com/photos/ediblequeens/5419477175/in/photostr...
More specifically | Fire Escape Farms                               http://www.flickr.com/photos/kaysludge/5957976977/
Inciters | Urban Foodies                           http://www.flickr.com/photos/stian84/5101441289/
Tension |But I can get “organic” produce on my block                              http://www.flickr.com/photos/baobee/1179...
Offline |Farmers’ markets, cafes & food carts                          http://www.flickr.com/photos/sirgious/5031512399/
serious eats   smitten kitchen              good mag                Online |Social spaces, food porn & design blogs   swis...
Spark | We are running out of food“a century ago in 1903commercial seed housesoffered hundreds of varietiesby 1983 few of ...
Remarkableness | Thought Leadershipwalk the talknutrition > modern medicineembracing (and saving) genetic diversity       ...
Walk the Talk | Corporate ValuesMission Statement:"As the trusted leader in nutrition and wellness, Heinz –the original Pu...
Nutrition > Modern Medicine“Let thy food be thy medicine and thy medicine be thy food."                                   ...
Partnership | Genetic Diversity   “Our mission is to save North Americas diverse, but endangered, gardenheritage for futur...
Thank You | @jjbert
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The Tomato Movement

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The Tomato Movement

  1. 1. The Tomato Movement frogism x academy of art 08.10.11 http://www.flickr.com/photos/glenbervie/5861033883/
  2. 2. “A crisis is looming: To feed our growing population,we’ll need to double food production. Yet crop yieldsaren’t increasing fast enough, and climate change andnew diseases threaten the limited varieties we’ve cometo depend on for food. Luckily we still have the seedsand breeds ensure our future food supply - but we musttake steps to save them.” - Charles Siebert, National Geographic http://ngm.nationalgeographic.com/2011/07/food-ark/siebert-text
  3. 3. http://www.usgcrp.gov/usgcrp/Library/nationalassessment/images/UrbanRural-o.jpg
  4. 4. “Americans consume3/4 of their tomatoes in processed form.” - USDA http://www.flickr.com/photos/shelvasha/5379209749/in/photostream/
  5. 5. Can Heinz inspirecity-dwellers togrow endangeredheirloom tomatoes... http://www.flickr.com/photos/jphilipson/2341568976/
  6. 6. and spark a movement tosave our future food supply? http://www.flickr.com/photos/almondcorner/4879282622/in/photostream/
  7. 7. The crux is twofold |We must educate & activate http://www.flickr.com/photos/flydime/4927150698/
  8. 8. Food culture is shifting |Slow, local, vertical, urban & self-reliant
  9. 9. Idea on the rise | Urban Farming http://www.flickr.com/photos/ediblequeens/5419477175/in/photostream/
  10. 10. More specifically | Fire Escape Farms http://www.flickr.com/photos/kaysludge/5957976977/
  11. 11. Inciters | Urban Foodies http://www.flickr.com/photos/stian84/5101441289/
  12. 12. Tension |But I can get “organic” produce on my block http://www.flickr.com/photos/baobee/117995629/
  13. 13. Offline |Farmers’ markets, cafes & food carts http://www.flickr.com/photos/sirgious/5031512399/
  14. 14. serious eats smitten kitchen good mag Online |Social spaces, food porn & design blogs swiss miss psfk better living through design
  15. 15. Spark | We are running out of food“a century ago in 1903commercial seed housesoffered hundreds of varietiesby 1983 few of those varieties werefound in the National Seed Library”- Nat Geo http://ngm.nationalgeographic.com/2011/07/food-ark/food-variety-graphic
  16. 16. Remarkableness | Thought Leadershipwalk the talknutrition > modern medicineembracing (and saving) genetic diversity http://www.flickr.com/photos/comfies/2768825454/
  17. 17. Walk the Talk | Corporate ValuesMission Statement:"As the trusted leader in nutrition and wellness, Heinz –the original Pure Food Company – is dedicated to thesustainable health of people, the planet and ourCompany.” Sustainability Report: “Simply put, Heinz is doing more than developing tomatoes: we’re cultivating a commitment to sustainability that we believe benefits our Company, our growers and the environment."
  18. 18. Nutrition > Modern Medicine“Let thy food be thy medicine and thy medicine be thy food." - Hippocrates
  19. 19. Partnership | Genetic Diversity “Our mission is to save North Americas diverse, but endangered, gardenheritage for future generations by building a network of people committed tocollecting, conserving and sharing heirloom seeds and plants, while educating people about the value of genetic and cultural diversity.” http://www.slowfoodusa.org/downloads/USArkofTaste_01.20_.10_.pdf
  20. 20. Thank You | @jjbert

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