1. The Tomato Movement
frogism x academy of art
08.10.11
http://www.flickr.com/photos/glenbervie/5861033883/

2. “A crisis is looming: To feed our growing population,
we’ll need to double food production. Yet crop yields
aren’t increasing fast enough, and climate change and
new diseases threaten the limited varieties we’ve come
to depend on for food. Luckily we still have the seeds
and breeds ensure our future food supply - but we must
take steps to save them.”
- Charles Siebert, National Geographic
http://ngm.nationalgeographic.com/2011/07/food-ark/siebert-text

3. http://www.usgcrp.gov/usgcrp/Library/nationalassessment/images/UrbanRural-o.jpg

4. “Americans consume
3/4 of their tomatoes
in processed form.”
- USDA
http://www.flickr.com/photos/shelvasha/5379209749/in/photostream/

5. Can Heinz inspire
city-dwellers to
grow endangered
heirloom tomatoes...
http://www.flickr.com/photos/jphilipson/2341568976/

6. and spark a movement to
save our future food supply?
http://www.flickr.com/photos/almondcorner/4879282622/in/photostream/

7. The crux is twofold |
We must educate & activate
http://www.flickr.com/photos/flydime/4927150698/

8. Food culture is shifting |
Slow, local, vertical, urban & self-reliant

9. Idea on the rise | Urban Farming
http://www.flickr.com/photos/ediblequeens/5419477175/in/photostream/

10. More specifically | Fire Escape Farms
http://www.flickr.com/photos/kaysludge/5957976977/

11. Inciters | Urban Foodies
http://www.flickr.com/photos/stian84/5101441289/

12. Tension |
But I can get “organic” produce on my block
http://www.flickr.com/photos/baobee/117995629/

13. Offline |
Farmers’ markets, cafes & food carts
http://www.flickr.com/photos/sirgious/5031512399/

14. serious eats smitten kitchen good mag
Online |
Social spaces, food porn & design blogs
swiss miss psfk better living through design

15. Spark | We are running out of food
“a century ago in 1903
commercial seed houses
offered hundreds of varieties
by 1983 few of those varieties were
found in the National Seed Library”
- Nat Geo
http://ngm.nationalgeographic.com/2011/07/food-ark/food-variety-graphic

16. Remarkableness | Thought Leadership
walk the talk
nutrition > modern medicine
embracing (and saving) genetic diversity
http://www.flickr.com/photos/comfies/2768825454/

17. Walk the Talk | Corporate Values
Mission Statement:
"As the trusted leader in nutrition and wellness, Heinz –
the original Pure Food Company – is dedicated to the
sustainable health of people, the planet and our
Company.”
Sustainability Report:
“Simply put, Heinz is doing more than developing
tomatoes: we’re cultivating a commitment to sustainability
that we believe benefits our Company, our growers and
the environment."

18. Nutrition > Modern Medicine
“Let thy food be thy medicine and thy medicine be thy food."
- Hippocrates

19. Partnership | Genetic Diversity
“Our mission is to save North America's diverse, but endangered, garden
heritage for future generations by building a network of people committed to
collecting, conserving and sharing heirloom seeds and plants, while educating
people about the value of genetic and cultural diversity.”
http://www.slowfoodusa.org/downloads/USArkofTaste_01.20_.10_.pdf

20. Thank You | @jjbert