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뷰티샵 페이스북 마케팅 by 도넛모바일
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페이스북 브랜드 마케팅
발전 단계 • 브랜드홍보 1단계: 대기업, 관공서, 쇼핑몰들이 브랜드 홍보를 위해 활 용 (이미지: 삼성전자, 서울시, 스타일난다) • 브랜드홍보 2단계: 방송프로그램, 연예인들이 페이스북을 활용하는 마 케팅으로 브랜드가치 상승. (이미지: 삼시세끼, EXID) • 브랜드홍보 3단계: 고급뷰티살롱, 대형병 원, 프랜차이즈들이 페이스북을 활용하여 브랜드 가치 상승 (이미지: 아이디성형외과, 아웃백스테이크하 우스, 순시키헤어)
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성공사례 • 프랑크프로보: 개설
2주만에 약 1,000명의 팬이 발생, 평균 게시물 노출이 3만여명에 달함 • 살롱드프롬: 대학생을 타겟으로 하는 컨텐 츠 마케팅에 집중, 뷰티정보와 근처 맛집 정보등으로 고객과 친밀감 생성
6.
성공사례 • 라온제나헤어: 노원역
근처에 거주하는 잠 재고객과 직장인들을 대상으로 직접 홍보 에 집중 • 헤어살롱봄날에: 1인미용실로 창업하자마 자 페이스북 마케팅을 통해 첫주에 20명의 고객이 예약
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