BP presentation document

1. 1-- Company introduction
BP provides customers with fuel for transportation, energy for heat and light, lubricants to keep
engines moving, and the petrochemicals products used to make everyday items
2—Our brands in BP company.
BP
Much of our business is done under the look and feel of our main brand
Aral
With fuels and stations, Aral is one of the most trusted brands in Germany
Castrol
Castrol is one of the world's top motor oils and specialist lubricants brands
AMPM
Convenience shops in the western USA with a strong personality
3—Target Audience
• People who loves their car
• Ages 23-45 years old
• Person who need visits the gas station six times per months
4-- Reach the top
 Our distinctive strengths and capabilities
 Exploration- acquiring access and searching for hydrocarbons.
 Deep water - we have a long track record in finding, developing and producing
hydrocarbons in deep water.
 Giant fields - managing the scale and complexity of fields with resources believed to
exceed 500 million boe
 Gas value chains - seeking to add value as gas moves from field to customer.
 Downstream - the pursuit of safe, reliable and efficient operations, and leading returns,
across fuels, lubricants and petrochemicals.
5—Hoistory of BP
The BP story, from first oil to tomorrow’s energies
Our history is full of discoveries, starting in 1908 with oil found in a rugged part of Persia after a
long and difficult search. Since then, discoveries large and small (and sometimes just in the
nick of time) have fuelled our progress. In our story, you may make a few discoveries of your
own. Our employees help construct a giant spool, build the world's largest deepwater pipeline
and bring solar power to remote villages in the Philippines. Where did they find the energy?
6-- Reaching The Audience
People can find BP on Twitter, Facebook, Linkedin, Google+, YouTube and so on.
Google+
Follow us or add us to one of your circles on Google+ be able to share and comment on our stories
about BP and its people.
Facebook
Like our Facebook pages to find out more about BP stories and BP people– which are tailored for
visitors from the UK, America and the rest of the world.
Twitter
We can @ consumers on twitter like: NML book P92 p3 "twitter guide book from mashable

2. or showing this message to our press releases or travel bloggers.
You can engage with BP by commenting on our photos, links, and visitors, or by simply sending
us a message if you want to ask a question of someone at BP or find out something.
Twitter:
Can follow our different Twitter handles for the latest news, press releases and reports from
around BP.
Linkedln:
Can follow our different Twitter handles for the latest news, press releases and reports from
around BP:
7-- BP worldwide
• BP in the US
• BP in the UK
• BP in Asia Pacific
• BP in Africa and Middle East
8—Budget
• Pay – per- Click= $87,000/month
• Free gift/ coupon Costs =$67,000
• Agency fee= $60,000
• Total cost = 214,000
9---The energy future:
We believe a diverse mix of fuels and technologies can enhance energy security while supporting
the transition to a lower-carbon economy.
Global energy challenge:
Meeting growing energy demand for secure, affordable energy while addressing issues such as
climate change
Our goal:
We seek to engage with governments, universities and others to address the energy challenge.
We aim to address potential future regulation by factoring a carbon cost into our investment
appraisals and engineering designs for new projects where appropriate.
In our hydraulic fracturing operations, we seek to apply responsible well design and construction,
surface operation and fluid handling practices.
• Deepwater oil and gas
Deepwater oil and gas resources account for around 6% of global oil production
• Hydraulic fracturing
Our approach to unconventional gas and hydraulic fracturing
• Oil sands
With our partners, BP is working to extract this vast resource responsibly and transparently
• To be the top
David Meerman Scott says that they should help companies like they do. (page 70)
Here is the presentation link
picture link:
http://www.bp.com/content/dam/bp/images/large-images/aboutbp-stats-review-banner-9
40x335.jpg